Vera Wang Launches “Vow” at Jared Jewelers

Whereas greatest identified for her elegant bridal clothes and her 56 years in style, Vera Wang additionally has an extended historical past in jewellery design, which on Thursday enters a brand new chapter with the launch of a group referred to as “Vow,” obtainable solely at Jared Jewelers.

The Vera Wang Vow assortment consists of engagement and anniversary rings and wedding ceremony bands designed with diamonds set in 14-karat gold. The jewellery items, priced from $900 to $8,800, are smooth, minimal, with a classy Forties and ’50s look of luxurious, reflecting Wang’s design ethos. Among the many gadgets are a mined diamond bridal ring, priced at $8,800, and a mined diamond anniversary ring, priced at $1,200. The gathering might be bought in any respect Jared shops and on the Jared web site.

The launch of the Vow assortment displays an growth of Wang’s enterprise at Jared, the high-end, accessible luxurious banner of dad or mum firm Signet Jewelers. Final December, Wang launched a line for Jared Atelier, a format showcasing visitor designers creating limited-edition, excessive jewellery collections. Pre-owned Vera Wang jewellery is bought at Jared as nicely.

Wang additionally has a group at Signet’s Zales division, which sells high quality jewellery at decrease costs than Jared. Except for Vera Wang, Jared’s checklist of designer manufacturers bought on the retailer contains 1933 by Esquire Males’s, Attraction’d by Lulu Frost, Crivelli, Kallat, Le Vian, Pnina Tornai, Shy Creation, Yoko London and Zydo Italy.

With Vow, “We actually wished to convey a line to Jared that’s higher-priced than what we did at Zales, to achieve a special viewers,” Wang informed WWD. “I like working in each class, however specifically, designing Vow gave me an opportunity to essentially discover extra methods and scale of diamonds, as a result of the value level was greater.

“For the second there are 38 types, however I’m positive there’s extra coming as a result of we have now been engaged on Vow for a few 12 months,” Wang stated.

“Vera Wang is an icon within the bridal class,” stated Claudia Cividino, president of Jared Jewelers. “This new Vow assortment is a testomony to her imaginative and prescient and mastery of design.” It additionally “carries by the artistry of her excessive jewellery Atelier assortment right into a bridal providing that our purchasers will cherish,” Cividino stated.

The items in Vow are designed “deliberately” to be worn individually or “stacked” collectively, Wang stated. “I see the women in the present day — perhaps they’re inspired to — carrying their engagement rings with extra of their private jewellery assortment, and why shouldn’t they? And why shouldn’t they put on their different jewellery with their wedding ceremony band? So this concept shouldn’t be new. It was there within the ’70s, nevertheless it disappeared for some 50 years. So now it appears to be an actual pattern once more.

“I actually wished the engagement ring, in fact, to sit down by itself, however then once you click on within the wedding ceremony band, there’s this match. They had been designed in the identical theme.”

The Vow assortment contains mined and lab-grown diamonds. “We are able to service a shopper that desires lab-grown and due to this fact scale. And we can also service purchasers that need mined diamonds, which many younger persons are very hooked up to.…For a very long time it’s been lab-grown, as a rising pattern. However definitely now there appears to be extra of a steadiness in demand between lab and mined diamonds,” Wang advised. “They’re two very totally different purchasers, in my view. I imply, I’m not a full-time jeweler, however in my view, each appear legitimate for the second.”

In 1989, Vera Wang designed her personal bridal gown, and launched her bridal line along with her personal salon at New York’s The Carlyle lodge in 1990. Again then, “I used to be doing clothes that had been extraordinarily minimal and really architectural, and that’s actually on the core of how I consider myself. That’s actually who I’m,” Wang stated. “However alternatively, as a designer, I additionally really feel we advanced by one other interval, definitely within the Nineties, into the 2000s and onwards, the place we had been very artisanal as a [fashion] home. It is going to be 56 years this 12 months in style for me. So I do know the pendulum swings, and now I’ve seen a return to this very architectural, pure, quiet luxurious, if you wish to name it that, which applies to wedding ceremony robes,” and notably these she designs for Pronovias, the Spanish bridal retailer, the place her bridal designs “parallels” her Vow jewellery for Jared.

“However I’ve actually seen a return to that within the final three years. and this line at Jared actually enabled me to depart the extra Baroque bridal items that we have now designed and discover what’s extra trendy, architectural, issues I personally relate to. That was the fantastic half about this collaboration with Jared. You see adjustments in developments, not solely in our wedding ceremony robes, but additionally in wedding ceremony jewellery.”

At occasions final 12 months, Wang was concurrently engaged on her Jared Atelier line, which she defined “is basically style, and has nothing to do with bridal,” and Vow. Her Jared Atelier assortment comprises 15 items together with these in diamond items at as much as $125,000, Wang stated.

“With every thing I do, I’m extremely concerned, most likely to everybody’s annoyance,” Wang stated. “Nonetheless, I actually do attempt to make it possible for I’m very cautious about something we design.”