Advertising and marketing powerhouse United Neon Media Group (UNMG) has partnered with the Parañaque Built-in Terminal Trade (PITX), the Philippines’ first landport, to rework commuter experiences and provide manufacturers an unparalleled platform to attach with hundreds of thousands of vacationers. The collaboration brings modern, eye-catching digital and static promoting options to the bustling transport hub, making PITX not only a gateway however a dynamic promoting vacation spot.
Since opening in November 2018, PITX has recorded a formidable milestone of 146 million in cumulative foot site visitors as of the second quarter of this 12 months.
“PITX has all the time been about extra than simply transportation,” stated Chief Working Officer Mohit Malhi. “Our partnership with United Neon aligns with our mission to repeatedly improve the commuter expertise whereas enabling strategic alternatives for manufacturers to attach with our passengers. By merging modern promoting options with the distinctive dynamics of a transport hub, PITX solidifies its position as a significant connector for hundreds of thousands.”
UNMG Deputy Chief Working Officer Benjamin Lim echoed this sentiment, highlighting the immense potential PITX gives manufacturers in reaching their audience.
“PITX isn’t just a terminal—it’s a each day touchpoint for numerous Filipinos. This partnership permits us to determine promoting mediums in strategic, high-traffic places the place manufacturers can talk instantly and successfully with their viewers,” Lim stated.
The brand new digital screens and static promoting codecs have been meticulously positioned to maximise visibility, capturing the eye of vacationers of their pure movement by the terminal. “Our purpose is to combine these advertisements seamlessly into the commuters’ journey—making them unattainable to overlook whereas being visually partaking,” Lim added.
PITX has actively supported the venture by offering key insights into passenger habits, enabling the strategic placement of promoting platforms. This collaboration ensures that campaigns resonate with the hundreds of thousands who move by the terminal, a lot of whom are common and frequent vacationers. With its position as the popular transport hub in Metro Manila, PITX gives manufacturers a great setting to construct stronger connections with their viewers.
Lim emphasised that transit promoting’s proximity to its viewers gives a singular edge over conventional out-of-home promoting. “Transit advertisements are shut, tangible, and inside attain. When digitalized, they turn out to be much more impactful, grabbing the eye of vacationers and staying with them lengthy after their journey,” he stated.
The partnership additionally paves the best way for extra interactive and interesting promoting alternatives. “Promoting at PITX can transcend static photos—it could actually invite interplay and create memorable experiences for commuters,” Lim famous.
Because the Philippines continues to develop its transport infrastructure, Lim expressed optimism that PITX and related transport hubs will turn out to be central to shaping the way forward for transit promoting within the nation. “We look ahead to collaborating with manufacturers to discover inventive executions that captivate and join with audiences at PITX and past,” he concluded.
This partnership marks a big step in enhancing each the commuter expertise and promoting innovation, showcasing the transformative energy of collaboration in public areas.
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