Fashionable caller ID app Truecaller has lengthy left iPhone customers at a drawback by not providing the caller data in real-time — a characteristic its Android customers have loved for a while. As we speak, that modifications as the corporate is rolling out an replace that brings real-time caller ID help to its iOS subscribers.
The corporate was in a position to implement the characteristic as a result of Apple launched Stay Caller ID Lookup in iOS 18, permitting third-party caller ID apps to securely make a name to their server to get details about the caller. Notably, that is additionally the primary main launch from the Swedish firm after the co-founders Alan Mamedi and Nami Zarringhalam stepped down from the day-to-day operations in November 2024.
As we speak, Truecaller has greater than 2.6 million paying subscribers, of which solely round 750,000 of them are on iOS. Nonetheless, 40% of Truecaller’s income is from iOS subscriptions. The corporate additionally will get a 5X dialog fee to its premium tier on iOS in comparison with Android in addition to 80% greater income from an iPhone subscriber.
Contemplating the significance of the iPhone to Truecaller’s backside line, the corporate continues to develop its iOS app.
In 2022, Truecaller relaunched the iOS app to concentrate on higher spam detection, due to Apple permitting the app to retailer a bigger set of numbers domestically.
“It did enhance the general name identification. However that wasn’t sufficient as a result of in nations like India, there’s a enormous calling exercise, and never all this could be obtainable within the offline database,” Truecaller Product Director Nakul Kabra instructed TechCrunch in an interview.
India presents different challenges for the corporate, as properly, together with the arrival of a service, Calling Identify Presentation (generally referred to as CNAP, designed to curb spam. The service, at present being rolled out by native telcos, might finally emerge as a competitor to Truecaller.
Truecaller additionally up to date its iOS app in 2023 with a stay caller ID expertise, however that concerned a step requiring interplay with Siri and likewise wasn’t real-time.
Till iOS 18’s launch, Truecaller needed to depend on a domestically saved dictionary of restricted telephone numbers on iOS.
To allow the brand new characteristic, Truecaller constructed a brand new server structure and created a separate, encrypted database for iOS, alongside its current bigger database for Android customers. Apple’s Cellphone app makes encrypted requests to this database and will get encrypted responses which can be solely decrypted on the shopper (iPhone) to point out the caller ID in actual time. This course of is named “homomorphic encryption,” because the computations use encrypted information as a substitute of decrypting them first, whereas decryption occurs on the shopper to show caller data if it matches with the information saved on the server.
Kabra instructed TechCrunch that Truecaller had constructed a strategy to sync two databases to maintain the information synced between them.
“In the meanwhile, there is likely to be a little bit of a delay as a result of these requests get queued up, and the encryption that we do could be very time-consuming — and really costly… Nevertheless it shouldn’t be various hours,” he stated.
TechCrunch examined stay caller ID below Truecaller’s beta program final week and observed that the characteristic does present caller data in real-time usually, although it generally misses.
Truecaller’s premium tier on iOS begins at $9.99 a month, per particular person, or $74.99/yr. The corporate additionally presents its household plan on iOS beginning at $14.99/month or $99.99/yr and the top-end Gold subscription at $249 a yr.
Customers can allow the Stay Caller ID Lookup characteristic via iPhone Settings > Apps > Cellphone > Name Blocking & Identification.
On iOS 18, Truecaller additionally up to date its interface with the caller’s title showing in daring over their quantity. Now, Truecaller is engaged on help for photos to point out up within the caller ID for its iOS customers.