It can’t be denied: The Tremendous Bowl typically interprets into huge field workplace.
Nonetheless, there are solely three movement image studios — Disney, Paramount and Common — keen to pony up $7.5 million-$8 million for a 30-second spot on Fox earlier than an viewers that final yr reached 123.7 million viewers throughout dwell linear and streaming.
For these at the hours of darkness, Tremendous Bowl LIX on February is a rematch of the 2023 face-off between the Philadelphia Eagles and the Kansas Metropolis Chiefs, the latter eyeing an unprecedented third consecutive Tremendous Bowl title.
Say what you’ll about linear being useless, however relating to dwell sports activities programming, it’s nonetheless a main technique of reaching a moviegoing viewers. Massive tentpole films like Deadpool & Wolverine ($211.4M opening) and Depraved ($112.5M) launched throughout final yr’s Tremendous Bowl.
This yr, depend on the next to air both pre, throughout or post-game:
(L-R) Ebon Moss-Bachrach, Joseph Quinn, Pedro Pascal and Vanessa Kirby
Getty Photographs
Disney, the No. 1 studio of final yr with greater than $2.2 billion in home field workplace, has at all times had a presence on the Tremendous Bowl. It received’t be a shock if it reveals off wares for upcoming pics Snow White (March 21), Lilo & Stich (Might 23) and Pixar’s Elio (June 13). We perceive they’ll solely be displaying off two out of three of their upcoming Marvel Studios films, a batch that features the upcoming Captain America: Courageous New World (February 14), summer season kickoff Thunderbolts* (Might 2) and Implausible 4: The First Steps (July 25). That stated, the studio has at all times launched the primary look of a giant summer season film throughout the recreation, with previous such titles being Deadpool & Wolverine and Solo: A Star Wars Story.
Common, the No. 2 studio with $1.88B home in 2024, might be wowing with trailers of Dean DeBlois’ live-action take of his animated basic Easy methods to Prepare Your Dragon (June 13) and the Scarlett Johansson-Mahershala Ali-Jonathan Bailey starring Jurassic World Rebirth (July 2) from Gareth Edwards. Don’t be stunned in case you catch a Blumhouse title, i.e., M3GAN 2.0 (June 27). You’ll keep in mind how Uni beforehand stunted the primary installment with dancing M3GAN dolls on talks reveals and fashionable landmarks just like the Empire State constructing.
Paramount is not any stranger to the Tremendous Bowl, even when their sister CBS community and Paramount+ isn’t broadcasting it. This yr, the thrill is that spots will air spots for the Jack Quaid comedy thriller Novacaine (March 14), the Smurfs animated musical film starring Rihanna (July 18) and Mission: Unattainable – Closing Reckoning. Mission films dropped Tremendous Bowl spots respectively in 2018 and 2023 for Mission: Unattainable – Fallout and Mission: Unattainable – Lifeless Reckoning. As far if there’s an even bigger stunt associated to the movie, Cruise let’s to maintain these surprises underneath his belt.
Sitting out are Sony, Warner Bros, Netflix, Amazon MGM Studios and Lionsgate. It’s not anticipated that Apple Studios may have something both. The final time Warners made a giant play throughout the Tremendous Bowl was for 2023’s The Flash. James Gunn’s Superman received’t have a brand new spot throughout the Massive Recreation, they already aired trailers throughout the AFC and NFC video games.
Per RelishMix, the 5 most watched Tremendous Bowl trailers on social media within the 24 hours publish recreation have been Deadpool & Wolverine (75.4M views $211.4M opening), Kingdom of the Planet of the Apes (43.2M views, $58.4M opening), Depraved (40.1M views, $112.5M opening), Twisters (29.2M views, $81.2M) and Despicable Me 4 (27.9M views, $75M 3-day/$122.6M 5-day opening).