Is the way forward for work versatile? In keeping with a survey by Future Discussion board reported by the Financial Coverage Institute, 80% of information staff need flexibility in the place they work, and 94% of them need schedule flexibility.
People’ need for management over the place and the way they work coincides with the rise of the gig financial system, permitting an growing variety of folks entry to freelance or part-time jobs — typically within the type of a facet hustle, which about one-third of U.S. adults have.
Even industries which have been round for hundreds of years are embracing — and benefiting from — the U.S. workforce’s new regular. Advertising and marketing, which traces fashionable roots again to the Industrial Revolution starting within the late 18th century, is one in all them.
We Are Rosie, an organization providing strategic consulting and expertise options for advertising and marketing groups, manufacturers and companies, compiled a report to discover how freelancing impacts the business in the present day.
The outcomes are clear: Whether or not you are a 9-5 marketer within the pivot to full-time freelance work or looking for a advertising and marketing facet hustle to complement your main earnings, it is a profitable time to get began.
Associated: How Aspect Hustles Are Redefining Careers and Shaping the Way forward for Work
The common advertising and marketing finances was slashed by 15% relative to income in 2024, which implies that employers within the advertising and marketing area may want options to conventional employment in the event that they wish to obtain a greater return on funding (ROI), based on the report.
Over the previous three years, roughly three-quarters (74%) of promoting groups have elevated their use of freelance expertise, and in 2025, 57% of these employers count on their use of freelance expertise to extend, per the information.
An uptick in effectivity is the highest cause enterprise leaders cite for hiring freelance professionals (81%); further advantages famous embrace extra talent units on the group (67%), short-term help to cowl a rise in workload (63%) and that it is cheaper than hiring full- or part-time staff, amongst others, the report acknowledged.
The shift is not only a optimistic one for advertising and marketing leaders, although. Staff who apply their abilities to freelance alternatives, whether or not versatile full-time gigs or supplementary facet hustles, can acquire extra flexibility of their schedules and management over their incomes.
Sixty-six p.c of freelancers count on to nonetheless be freelancing in three years, and 68% of them are more likely to advocate freelancing to a good friend, the survey discovered. Along with flexibility, freelancers recognize independence (42%), the power to earn the next earnings (33%) and the chance to work on quite a lot of tasks (30%).
Associated: Scaling Up Your Freelancing Profession to a Small Enterprise
“Freelancing has given me the area and autonomy to determine what I wish to do subsequent,” Rosie group member Dwayna Haley stated within the report. “I get to proceed working, making use of and studying towards this self-discipline, however the stage of flexibility that I obtain permits me to form my life and days in order that I can actually take the time to be considerate about what I am doing.”