Involved in gaining traction on TikTok?
With a billion customers on the platform, it’s no shock you’re looking for potential clients there.
Nevertheless, I’ve labored with many founders who don’t know how one can make a TikTok video for his or her model. They assume that solely dance movies or bizarre challenges get considered on the platform. Whereas that may sound enjoyable, it doesn’t have a lot to do with consciousness of a product. I additionally see founders begin posting about their merchandise on TikTok and quit rapidly, citing the truth that their content material didn’t achieve sufficient traction and that it was inconceivable to make content material that might go viral.
However creating viral product content material on TikTok is definitely attainable. And also you don’t must be a celeb, megabrand, or full-time content material creator to make it occur.
By means of my companies, The Social CliQ and The Content material CliQ, I assist founders such as you remodel their model’s digital footprint.
From working with manufacturers throughout the wonder, beverage, trend, way of life, and retail industries I’ve developed an 8-step course of for how one can make TikTok movies in your model that achieve views and gross sales.
Learn on under to seek out out what steps it’s good to take to attain progress on the fastest-growing social media channel on the earth!
The way to Make a TikTok Video
Step 3: Speak about a failed answer
Step 4: Introduce your product
Step 6: Showcase the advantages
Step 7: Show the specified finish outcome
Step 8: Present a transparent and easy name to motion
Step 1: The Hook
First off, you want a compelling hook that can cease your target market of their digital tracks, lower via the senseless scrolling, and make them sit up and pay attention to what you’re about to say.
A few of the most profitable hooks I coach my purchasers to make use of are:
- Is it simply me or…
- I want I knew about ____ sooner
- You want this for…
- Is anybody else feeling (insert a sense)?
- For those who’re ___, it’s good to attempt ___
- I discovered in the present day that…
These hooks draw your viewers in, make them really feel just like the content material is customized to them, and seize their consideration, making ready them for what’s to come back.
For instance, if you happen to had been promoting dumbbells for folks to work out from dwelling, you would possibly begin with a hook just like the next:
Is it simply me, or is it nearly inconceivable to seek out time to get to the health club?
You instantly seize the viewers’s consideration as they might additionally suppose, “No, it’s not simply you, Talia, I additionally wrestle with this.”
Step 2: Introduce the issue
Subsequent it’s time to correctly introduce the issue that your target market is going through and that your product can remedy.
Utilizing the weights for dwelling exercises instance once more, the issue right here could be that individuals wrestle to seek out time to go to the health club, whether or not it’s on account of work commitments, social occasions, or household life. It might even be financially associated.
Figuring out the present ache factors your target market is affected by lets you sympathize with them, present them you perceive their wants, and construct belief and credibility along with your viewers.
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Step 3: Speak about a failed answer
Subsequent, it’s time to speak about failed options that your viewers has most likely already tried, which has possible left them feeling demotivated and skeptical of different potential options.
In spite of everything, if you happen to’ve been burned as soon as earlier than, it makes you a lot much less prone to attempt once more. Utilizing our instance above, this might be executed by highlighting that you’ll have tried to work out from dwelling earlier than however lacked the tools essential to see true enhancements. Or maybe you speak about attempting to go to the health club earlier than work or on weekends, however to no avail.
By addressing failed options, you additional enhance your credibility and present your viewers that the product you might be pitching to them is extremely researched and properly thought out whereas additionally including additional sympathy to their trigger.
Step 4: Introduce your product
Now that you’ve got hooked your viewers in, present them that you just perceive their ache factors and recognized that different options simply aren’t the reply, it’s time to swoop in and promote your model new answer as their savior.
At this level, if the primary three steps have gone to plan, your viewers must be primed and able to hear about what answer to the issue it’s a must to supply, and that is the time to provide it.
You’ve already recognized the difficulty they’re possible having and the opposite avenues they’ve taken seeking an answer. Now, it’s time to indicate them that you’ve got that answer proper right here.
Step 5: Unpack the options
Nevertheless, it isn’t merely sufficient to assert that your weight is the answer to their issues. In spite of everything, at this level, out of your potential buyer’s perspective, what’s the distinction between the merchandise that they’ve tried earlier than which have failed and those that you’re providing?
That’s why it’s so essential to right away comply with up in your product’s introduction with an in depth account of all of its options and distinctive promoting factors, highlighting what units it aside.
Going again to our weights for dwelling exercises, for instance, our distinctive promoting place (USP) is likely to be that our weights are adjustable, permitting you to alter the load relying on the exercise or train.
Step 6: Showcase the advantages
After you have enticed the viewer by exhibiting off the numerous options of your product that differentiate it from the remainder, it’s time to spotlight the numerous advantages these elements can deliver.
For instance, the adjustability of our instance weights would enable customers to actually take a look at their limits from dwelling whereas additionally not breaking the financial institution by shopping for a number of units of weights. To not point out how a lot simpler they’re to retailer.
By figuring out the numerous advantages on supply, you enable the person to envisage gaining these advantages, which in flip will make them extra enthusiastic about buying the product.
Step 7: Show the specified finish outcome
Up till this step, I’ve talked to you numerous in regards to the messaging of your TikTok video, however we haven’t mentioned the video itself.
Whereas all the parts talked about above are essential for a profitable video, they’re additionally extraordinarily restricted with out the best video content material accompanying it.
In spite of everything, in case you are unable to indicate your product working and the specified finish outcome, how can a possible buyer belief that it does what you say it would do?
With our adjustable weights instance, video proof of how the weights change weight, how they’re used as a part of a house exercise, and the way they’re saved away clearly and simply are all essential parts of promoting the product.
Bear in mind, TikTok is a platform that rewards movies that feel and appear genuine. So, be certain that your content material appears to be like like its shot by a median particular person or somebody reflective of your target market.
That may require you to ask a buddy to be on digital camera or doing it your self.
Maintain Studying: The way to Get Extra Views on TikTok
Step 8: Present a transparent and easy name to actiont
Lastly, you want a transparent and apparent name to motion to spherical off the video, highlighting the following step you need the viewer to take.
Perhaps that’s signing up for a waitlist, liking and subscribing, or going on to buy; regardless of the case, the CTA must be tremendous clear and apparent to keep away from any confusion.
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