To get to the 4 seat tasting counter at Ambra in Philadelphia’s Queen Village neighborhood, diners need to enter one other restaurant. They stroll by way of the door at Southwark — a cultured American tavern — previous the mahogany bar, again into the nucleus of the restaurant: the kitchen. As soon as there, they’ll sit at a counter in prime place to look at a multi-course Italian feast — swirls of saffron tagliatelle with pheasant, roasted chestnut, and chanterelle mushroom ragu, pumpkin and white truffle risotto — come to life only a few toes away.
Ambra is a restaurant inside a restaurant — primarily a brand new eating expertise, with its personal distinct menu, type, and id, inside an present restaurant house. Homeowners of each eating places, Marina de Oliveira and Chris D’Ambro, additionally the chef, bought the concept for the idea one winter night time a number of years in the past, after they had only one reservation scheduled, with one diner. As an alternative of bringing in a server, D’Ambro flipped a pasta board to make a ledge and cooked for the lone visitor within the kitchen.
“For the primary time in a very long time, I felt actually fulfilled and remembered why we wished to get into this enterprise within the first place,” says the chef. The couple added the kitchen eating expertise and, in a separate room, one communal desk. And whereas Ambra and Southwark have completely different menus, dishes for each are made in the identical kitchen.
The idea appears to be in every single place lately. Now you can order a vegan burger and thrice fried potatoes at chef Daniel Humm’s Clemente Bar, the model new, still-elegant however extra approachable spot simply up a set of stairs from Eleven Madison Park. You’ll be able to have Cote de Boeuf carved tableside within the formal fundamental eating room on the Golden Swan in New York’s West Village, or pop into the townhouse’s informal first ground Wallace Room for a martini or a plate of housemade cavatelli.
Or you’ll be able to expertise the multi-course tasting menu at Sirius, the four-seat chef’s counter inside 2019 F&W Greatest New Chef Kwame Onwuachi’s restaurant Dōgon on the Salamander resort in Washington, D.C., the place the chef himself cooks throughout particular pop-up dinners.
“From the outset, Dōgon was designed to supply the sort of customized chef expertise, particularly with the open kitchen,” Onwuachi says. “It’s all the time dope attending to prepare dinner and plate and discuss to company that shut up. It’s why I bought into cooking.”
In an period of rising restaurant prices and inventive survival methods, cooks are discovering modern methods to maximise house, income, and culinary creativity by embedding totally new eating ideas inside their present locations. These restaurant inside restaurant fashions aren’t nearly survival, although. They’re a sort of reimagining of eating — permitting operators to experiment with cuisines, take a look at diners’ appetites for brand spanking new ideas, and provide company a novel expertise with out the monetary danger of launching a standalone restaurant.
There’s a protracted historical past of those good and novel ideas, together with the speakeasy-esque cocktail bar Please Don’t Inform, which opened in 2007 inside a scorching canine store in New York’s East Village. Danny Bowien and Anthony Myint first opened Mission Chinese language in San Francisco in 2010 as a pop-up inside an present Chinese language restaurant.
And chef Evan Hennessey opened the much-lauded Phases at One Washington in Dover, New Hampshire in 2012, however added The Residing Room in 2021. Whereas Phases contains a meticulous tasting menu highlighting progressive New England delicacies, company can drop by the Residing Room to snack on heat Castelvetrano olives and “bar nuts” with seeds and candied ginger whereas enjoying board video games from the consolation of a leather-based sofa.
“It actually took me staring on the house for a very long time to determine what made probably the most sense to go with our tasting menu seating within the kitchen,” says Hennessey. “It was the proper method to provide our company the identical stage of consolation and hospitality however with out the dedication of the upper priced tasting menu reservation.”
Plus, says the chef, there’s a monetary upside, “diversifying our income and giving our company a special possibility to come back to us,” he says. “From a meals value and sourcing perspective, it provides us one other outlet for the meals, and our meals value has gone down even additional.”
On the flip facet of providing extra accessibility, opening a second house inside an present restaurant can create a perceived or actual shortage, and thus an exclusivity. 4 seats pop up solely every now and then at Onwuachi’s Sirius, introduced on Instagram. At 4 Seasons Resort Los Cabos at Costa Palmas, the property added one chef’s desk for as much as twelve company inside its bigger restaurant, Límon, which they’re calling “the smallest restaurant in Baja.”
“The idea is easy: one desk, one seating, so every visitor feels as if they’re experiencing one thing really distinctive and particular,” says govt chef Fabio Quarta. “As a result of as soon as it’s booked, it’s booked, you can’t get in.”
Including a second idea cannot solely create buzz and diversify the choices (and with it, the income), however for some operators, it’s additionally simply extra enjoyable. For cooks like D’Ambro, these nested eating experiences are a rebel towards restaurant monotony. “So many eating places do not feel particular anymore,” he says. “However we’re attempting to make it particular.”