Taco Bell is making a big transfer to reinvent its eating expertise with the introduction of the Stay Más Café, an idea that merges its iconic menu with coffeehouse-style drinks and a recent environment. Taco Bell is piloting the Stay Más Café idea at choose places in Southern California and Las Vegas and plans to guage enlargement primarily based on buyer suggestions, based on Nation’s Restaurant Information (NRN).
The idea is designed to supply prospects with an elevated expertise that goes past conventional quick-service expectations. Every Stay Más Café options fashionable interiors with snug seating and interactive digital shows. Alongside Taco Bell’s signature menu gadgets, these places supply specialty espresso drinks, together with chilly brews and flavored iced coffees.
Highlights of the menu embrace specialty drinks reminiscent of Mexican Chocolate and Spiced Vanilla Chillers — blended iced coffees topped with chilly foam — and Aguas Refrescas in flavors like Strawberry Passionfruit and Dragonfruit Berry. The café additionally options chilly brew choices and distinctive takes on iced espresso, such because the Mexican Mocha and Cinnabon Caramel Iced Espresso.
“The Stay Más Café represents Taco Bell’s dedication to innovation and to giving our followers new and thrilling methods to get pleasure from their favorites,” says Taco Bell chief advertising and marketing officer Taylor Montgomery, based on NRN. “We’re excited to deliver a recent perspective to the quick-service house by combining scrumptious meals with premium drinks in a setting that is good for enjoyable or connecting with buddies.”
Associated: See Who Made This 12 months’s Franchise 500 Corridor of Fame
For the idea run of Stay Más Café, Taco Bell partnered with one among its largest franchisees, Diversified Restaurant Group, which has a important presence in California and Nevada.
Taco Bell’s enlargement into beverage-focused eating follows a rising pattern within the quick-service trade to broaden choices and attraction to customers searching for each high quality and comfort. By introducing coffeehouse-style drinks, the model positions itself as a competitor to established espresso chains whereas sustaining its core id as a vacation spot for enjoyable, inexpensive meals.
Associated: Greg Flynn Owns 1,245 Eating places and Makes $2 Billion A 12 months. Here is How He Did It.
For franchise operators, Stay Más Café offers a blueprint for a way Taco Bell continues to evolve to fulfill shopper calls for. If profitable, this mannequin may encourage related improvements throughout the trade, proving that quick-service eating places can successfully mix pace, high quality and a memorable expertise.
As Taco Bell evaluates the success of its pilot places, it stays clear that the Stay Más Café is a daring experiment in redefining what quick-service eating might be. With its concentrate on innovation and buyer expertise, Taco Bell is as soon as once more setting itself aside within the aggressive fast-food panorama.
Learn Extra: Nation’s Restaurant Information
