Who’s successful Sephora’s blush enterprise?
Maybe unsurprisingly, Selena Gomez’s Uncommon Magnificence — credited by many for sparking the preliminary, 2022-era blush craze with its viral Mushy Pinch liquid components — ranks because the number-one blush model on the status magnificence retailer, accounting for 26.16 p.c of its whole blush gross sales, in response to YipitData.
More moderen launches are driving momentum for different manufacturers, too, although — whereas additionally propelling Sephora’s blush enterprise by 13 p.c in 2024.
For example, Milk Make-up shot up 5 ranks because of its buzzy Cooling Water Jelly Tints, whereas Woman Gaga’s Haus Labs entered the highest 10 for the primary time as a result of reputation of its relaunched Colour Fuse powder blushes, in addition to the introduction of its Lip & Cheek Blush Balm Sticks.
Per YipitData — which analyzes efficiency based mostly on first-party information; web-scraped and e-mail receipt information, and information licensed from third-party suppliers — although Haus Labs solely accounts for 3.02 p.c of Sephora’s blush gross sales, it has the best repeat buy fee within the class. (Uncommon and Patrick Ta, too, carry out nicely by the metric.)
In all, roughly 13 manufacturers comprise 80 p.c of blush gross sales at Sephora, a dynamic which “has remained unchanged year-over-year regardless of new entrants within the class,” mentioned a YipitData spokesperson.
It’s an rising development, nonetheless, that “in 2024, new skus have been liable for driving all the class’s year-over-year development. This marks a shift from earlier years, when pre-existing skus additionally contributed to general class development,” mentioned the spokesperson, including that although blush continues to develop at Sephora, that development is starting to mood versus 2022 and 2023 development charges.
The highest 10 blush manufacturers at Sephora, per YipitData.
- Market share: 21.16 p.c
- Change in rank: 0
Uncommon Magnificence
courtesy
2. Patrick Ta
- Market share: 12.03 p.c
- Change in rank: +1
Patrick Ta
Courtesy
- Market share: 8.32 p.c
- Change in rank: +5
Milk Make-up
Courtesy
4. Profit Cosmetics
- Market share: 7.68 p.c
- Change in rank: -2
Profit Cosmetics
Courtesy
5. Saie
- Market share: 4.38 p.c
- Change in rank: +5
Saie
Courtesy
6. Nars Cosmetics
- Market share: 3.98 p.c
- Change in rank: -1
Nars Cosmetics
Courtesy Photograph
7. Make-up by Mario
- Market share: 3.92 p.c
- Change in rank: -3
Make-up by Mario
Courtesy of Sephora
8. Benefit
- Market share: 3.1 p.c
- Change in rank: -1
Benefit
Courtesy of Benefit
9. Haus Labs
- Market share: 3.02 p.c
- Change in rank: +6
Haus Labs
courtesy
10. Dior
- Market share: 2.62 p.c
- Change in rank: -4
Dior
Courtesy of Sephora