Scopely introduced a number of key milestones achieved so far: $10 billion in lifetime income for its cell video games and a billion downloads throughout its portfolio.
In an unique for GamesBeat, Scopely mentioned it hit these milestones in 2024 and its gamers have additionally clocked greater than 15 billion hours in playtime so far.
Gamers have clocked these hours within the Los Angeles-based firm’s video games like Monopoly Go!, Stumble Guys, Marvel Strike Power, Star Trek Fleet Command and Cube With Buddies.
I’ve written in regards to the launch of every one among these video games and lined Scopely because the starting. I at all times thought its strategy to partnering with recreation builders was sensible, and its strategy to buying customers was attention-grabbing. But it surely was one amongst many cell recreation corporations and its success was by no means assured. It took the wild success of Monopoly Go! — six years within the making — and the $4.9 billion acquisition by Savvy Video games Group to cement its lead.
Scopely’s momentum is difficult to disregard. The model is now the No. 1 cell video games firm within the U.S. and among the many high 5 on the planet outdoors of China.
From humble beginnings to international powerhouse
Eunice Lee, COO of Scopely, talked about how the corporate turned profitable with its Scopely “working system” and “studying machine” on the latest GamesBeat Insider Collection: Hollywood and Video games occasion on December 12.
Scopely’s success didn’t come in a single day. In truth, it’s greater than 13 years within the making.
In a latest firm weblog reflecting on the corporate’s milestones, co-CEOs Walter Driver and Javier Ferreira acknowledged the lengthy – and generally painful – journey, writing: “Whereas we celebrated quite a few public wins this 12 months, they had been a results of years of arduous work and fervour. Having a long-term mindset is essential to game-making, and infrequently comes with struggles unseen. However our Scopeleans proceed to persevere via all of it, which is what makes this business and Scopely so particular.”
Based in 2011 in Los Angeles, Scopely was constructed on the deep-rooted conviction that cell phones had been the subsequent nice discussion board for leisure. With simply 10 staff, the corporate launched its first iconic recreation “Cube With Buddies” in Could of its founding 12 months.
The social cube recreation had a powerful begin, amassing a devoted viewers. It wasn’t till 2014 when the franchise actually hit its stride after Scopely landed one among its first main IP partnerships: a take care of Hasbro for the rights to Yahtzee. In 2015, the Cube franchise expanded to incorporate “Yahtzee With Buddies.”
Greater than a decade later, Scopely’s Cube franchise stays Scopely’s longest-running franchise, attaining effectively over $1 billion in lifetime income.
The corporate itself has additionally grown exponentially. With greater than 2,400 staff and places of work in over a dozen international locations, Scopely has constructed a slate of video games that touches virtually each style and each platform.
Embracing a cross-platform future
Whereas the corporate’s roots lie in cell leisure, pushing the boundaries of cross-platform play is a part of Scopely’s ongoing technique. 2024 marked the gamemaker’s first foray into launching a mobile-to-console product, bringing “Stumble Guys” for Xbox, PlayStation, and Nintendo Swap.
“We had lots of firsts this 12 months with our groups taking massive swings to drive innovation for our gamers,” wrote Driver and Ferreira.
Stumble Guys followers are not sure to a single gadget to play the celebration battle royale recreation, and Android and iOS customers can now seamlessly work together with console-first gamers. Because of this, the corporate has added thousands and thousands to the engaged and energetic international group of Stumblers.
Driver and Javier observe we are able to count on extra platform-agnostic video games sooner or later from Scopely, acknowledging the Stumble Guys console push “additionally constructed the capabilities for different Scopely groups to ship experiences on new platforms.”
The Scopely tradition
Scopely attributes a lot of its success during the last 13 years to its distinctive work tradition, pushed by ambition, an embrace of failure, and above all else, a dedication to studying.
Early in its founding, Driver and crew established key tradition tenets that proceed to form how Scopely operates at this time: play to win; care deeply; ignite ardour and earn loyalty; iterate to greatness; and embrace the journey.
In accordance with its co-CEOs, these tenets enabled Scopely to garner over 100 awards this 12 months – essentially the most in firm historical past. Recognitions included 1 No. Cell Sport Maker on PocketGamer.biz’s High 50 checklist, Greatest Writer by PocketGamer.biz and GamingOnPhone, Sport of the Yr for Monopoly Go! and Time Journal’s 100 Most Influential Corporations within the World.
As Lee famous in her hearth chat with gaming veteran Shelby Moledina, Scopely management usually cites the corporate’s Studying Machine tradition – constructed on open communication to shortly share learnings throughout groups – as the rationale the gamemaker has been capable of develop so quickly, win throughout a wide range of genres and platforms, and break new floor in the case of income metrics.
Nevertheless, Ferreira and Driver are fast to acknowledge Scopely’s objective goes far past a steadiness sheet: “Whereas income trajectory could be an indicator of success, it’s not the rationale we do that work. Each Scopelean exhibits up every day to intention to make life higher for thousands and thousands of individuals via play.
This dedication, in flip, supplies us the liberty to spend money on new alternatives, new video games, and new experiences for gamers across the globe.”