PARIS — French model Sandro is weaving its internet for summer season with a brand new capsule assortment impressed by the works of artist Louise Bourgeois.
The model collaborated along with her basis for the Louise Bourgeois x Sandro assortment, which can hit shops in April.
“Paying tribute to an artist who has such a singular artistic and inventive language brings substance to the model and permits our clients to dwell a novel expertise the place trend meets artwork in its expressive energy,” chief government officer Isabelle Allouch stated in an interview.
Bourgeois is finest recognized for her large sculptures of spiders, together with a 20-foot-high bronze which bought for $32.8 million in 2023, setting a file excessive value for a piece by a feminine artist.
However she additionally labored with material, together with her “Ode to Oblivion,” which was made from items of textiles she had collected because the Nineteen Twenties, and spirals, which Bourgeois stated represented the feelings of childhood.
The model selected to concentrate on these lesser-known components of her works, which impressed the prints of the 15-piece summer season assortment and also will function the idea for in-store installations and window shows.
In Paris, Sandro will take over the home windows of Galeries Lafayette on Boulevard Haussmann, the place it should show items from the gathering towards a backdrop of mirrors to create a kaleidoscope impact.
There will even be two pop-ups throughout the Galeries Lafayette division retailer, organized in a “museum-like strategy” to focus on Bourgeois’ works alongside gadgets from the road. An analogous show will even seem at Bloomingdale’s in New York Metropolis.
Each will open on April 9, earlier than the idea rolls out to chose markets worldwide, together with particular installations inside Sandro’s personal shops in China, the United Arab Emirates, Mexico and South Korea.
The immersive pop-ups are “a manner for us to additionally deliver our clients an expertise, one thing totally different from what they normally see in trend manufacturers,” Allouch stated. Working with a globally acknowledged identify resembling Bourgeois for this assortment was key, as the corporate continues to increase its world footprint.
“In all the foremost international locations of our distribution, we’ll attempt to create momentum across the Louise Bourgeois capsule,” she stated.
A glance from the Louise Bourgeois x Sandro capsule assortment.
Courtesy Sandro
Sandro partnered with the Easton Basis, the nonprofit Bourgeois based to handle her works, for the collaboration. The muse was “very concerned within the artistic course of…to make it possible for we might do one thing that will probably be within the essence of her work,” Allouch stated.
Bourgeois “expressed issues round maternity, physique, reminiscence, ache, however at all times with a fairly intimate and common strategy, and that is what actually resonated with [founder and creative director] Evelyne [Chetrite], figuring out that 90 p.c of the members of the studio are ladies,” Allouch stated.
The manager famous that seeking to the artwork world “is de facto a part of the artistic technique of the model.”
Sandro has turn into more and more intertwined with artwork since 2021, commissioning installations from Yuko Nishikawa, Stephen Ormandy and Olga Sabko. It additionally partnered with artist Louis Barthélemy on a collection of colourful prints for its spring 2023 assortment.
The flagship model of the SMCP group additionally held its fall 2025 presentation in Paris’ newly revamped Musée Bourdelle, with an exhibition-style show of its most up-to-date advert marketing campaign shot by Alessandro Furchino Capria.
It’s all a part of a brand new strategy to storytelling for Sandro, stated Allouch. “We’re doing intensive work on elevating the model,” she defined.
A glance from the Louise Bourgeois x Sandro capsule assortment.
Courtesy Sandro
Sandro turned 40 final yr and is now targeted on “consolidating our strengths,” stated Allouch, together with new advert campaigns and speaking extra on development and high quality upgrades.
“With our shops, [we are] opening flagships in all the important thing metropoles all over the world for a buyer expertise that will probably be extra singular and nearer to luxurious,” she stated. That features key openings in London, New York Metropolis, Milan, Mumbai, Rome and Riyadh over the past yr.
Allouch stated there may be ample house for the Sandro model to maneuver within the present financial panorama.
“The luxurious manufacturers have risen their costs so excessive that there’s a fair larger hole between premium luxurious, luxurious and inexpensive luxurious,” she stated. “We have now fairly lots of people that store in our shops now that used to buy in luxurious, as a result of you’ve gotten a top quality that’s actually spectacular. The stability between high quality and value is de facto environment friendly.”
It is usually sourcing from a few of the similar suppliers that service luxurious manufacturers, she added. “More often than not we’re aiming to be on the similar degree as luxurious,” she stated.
The corporate will proceed to strengthen ready-to-wear, its strongest class, Allouch stated, although she hinted that there might be new classes resembling magnificence within the works.
Following the opening of its first India outpost in partnership with native luxurious retail large Reliance Manufacturers Restricted in January, the corporate now plans to increase in Southeast Asia in addition to the Balkans in Europe.
“There’s a vital motion plan and opening plan, and we’re additionally consolidating within the areas the place we’re already mature, just like the U.S. and China,” Allouch stated.
A glance from the Louise Bourgeois x Sandro capsule assortment.
Courtesy Sandro