PostcardMania, the advertising and marketing expertise agency based mostly in Florida, introduced Wednesday the addition of snap-apart mailers to its automated unsolicited mail choices. The transfer comes via its technology-focused division, PCM Integrations, and expands the corporate’s vary of reasonably priced, high-response advertising and marketing instruments for small and mid-sized companies.
Snap-apart, or snap-pack mailers, are sealed paperwork with perforated tear-off edges. Usually utilized by authorities companies, the format offers the looks of official correspondence and is designed to convey urgency. In response to the corporate, this format boasts a 95% open fee and will be significantly efficient in rising response charges on account of its trusted and official look.
Snap packs are fitted to a variety of industries however are particularly helpful in sectors akin to insurance coverage, finance, actual property, and healthcare. These mailers will be mechanically triggered from buyer relationship administration (CRM) programs based mostly on user-defined circumstances—for instance, when an insurance coverage coverage is nearing expiration or to remind sufferers of annual healthcare visits.
“Snap pack mailers are particularly formulated to be extremely trusted,” stated PostcardMania Founder and CEO Pleasure Gendusa. “This will increase response to make sure companies are spending their advertising and marketing {dollars} as properly as attainable for max income progress. With enterprise prices rising throughout the board — and digital advert prices up round 50% the previous few years — it’s turn out to be extra necessary than ever to make sure we provide essentially the most cost-effective and results-generating services and products attainable. Set off-based snap-packs are a pure evolution of that mission.”
PCM Integrations (PCMi), the division behind the initiative, allows automated mailing campaigns triggered by buyer exercise via integrations with CRMs, web sites, or different digital platforms. Companies can automate sending mailers based mostly on occasions akin to a brand new lead seize, a quote being despatched, or a lapse in communication. Mailings can vary from just some items to hundreds, permitting companies to regulate prices and solely pay for the amount they use.
PCMi’s automated unsolicited mail section stays the fastest-growing arm of PostcardMania. In 2024, the division posted document efficiency, rising its income by 54.8%, whole mailings by 89%, and new buyer rely by 110%. These numbers mirror rising demand amongst companies for extra automated, dependable, and results-driven advertising and marketing options.
PostcardMania’s whole income additionally hit a brand new milestone in 2024, reaching $119 million. The corporate has averaged 17% annual progress since 2020, a big enhance from the 5% annual progress fee it maintained over the earlier decade.
The corporate attributes this enlargement to the resurgence of unsolicited mail as a trusted advertising and marketing channel amid rising digital advert prices and rising client skepticism towards on-line advertisements. One cited examine discovered that 76% of 1,200 shoppers trusted unsolicited mail, whereas solely 25% trusted on-line pop-ups and 43% trusted social media advertisements.
Picture: PostcardMania