PARIS — The furnishings business has a brand new competitor, one with deep roots in luxurious materials — historic French dwelling textiles maker Pierre Frey is now making its personal furnishings.
On Friday, Paris’ Resort de Guise was drenched in the home’s signature materials, wall coverings and its very first in-house furnishings assortment, which debuted in the course of the five-day Paris Deco Off inside design occasion that closes Sunday.
About six years in the past, Pierre Frey acquired an atelier exterior of Paris and has been structuring the crew and gearing up for its first assortment. “We wished to have the know-how of creating furnishings as an alternative of getting anyone else make our furnishings,” a spokesperson advised WWD.
Based in 1935, Maison Pierre Frey has been a member of the French luxurious affiliation Comité Colbert since 1976. The group includes 81 French luxurious items corporations devoted to selling French know-how and ability, historical past and innovation, internationally. Patrick Frey, who’s the son of the founder, has helmed the corporate for 5 a long time. He’s at present the inventive director and runs the corporate together with his three sons: Pierre, Vincent and Matthieu. Pierre Frey (Patrick’s father) was born in northern France in 1903 and entered the world of inside design as a 17-year-old cutter for Maison Burger. He later went on to turn out to be director of Maison Lauer, the place he befriended the designer Jean Chatanay. The 2 males created their very own firm and in 1937, Frey purchased his enterprise companion’s shares and began Maison Pierre Frey at 47 Rue des Petits-Champs.
On the intimate showcase, Patrick Frey advised guests that every part begins from one story, one inspiration, together with the furnishings. “We construct a narrative round it and we construct this story in our materials, wallpapers, carpets, rugs and furnishings.”
This season unfurled below the “Deserts” theme as he was impressed by the deserts of Asia, America and Africa, he defined as a musician performed a Bedouin flute on the staircase as friends sipped tea.
The Pierre Frey “Deserts” presentation at Resort de Guise.
Its first in-house assortment consists of the Trefle couch, impressed by the four-leaf clover, and was designed by French-Portuguese inventive Toni Grilo; the Jimmy, a brand new assortment of sculptural tables, and the Litho seating assortment have been designed by French inventive Guillaume Delvigne. The corporate mentioned the Litho was accepted to the everlasting assortment of Cell Nationwide, a French nationwide statutory company below the supervision of the French Ministry of Tradition that preserves and upholds the historical past of French furnishings and likewise nurtures fashionable designs.
Within the intimate setting the gathering was enhanced with knitted rugs with animalier prints, uncooked silk curtains with hand stitching and embroidered wall coverings.
Pierre Frey’s furnishings items made with exterior companions grew on the entire by 40 p.c in 2024 versus 2023, a spokesperson for the agency mentioned, including that the U.S. is its main marketplace for furnishings.
“We now have had an amazing response there, adopted by France, the U.Okay. and Italy with Asia coming in robust as nicely,” he mentioned. The corporate’s purpose is to open its personal monobrand furnishings retail areas within the close to to medium time period.
“We’re beginning small. We’re a small atelier, so we’re beginning small, however we’re rising quick. There’s actually a necessity and a requirement for French furnishings,” he mentioned.
An artisan makes the Pierre Frey Litho inside its new atelier.
courtesy of Pierre Frey