Options for Amazon E-mail Advertising and marketing 2025

Early final yr, sellers witnessed Amazon formally discontinuing its Amazon e-mail advertising characteristic as a part of the elimination of Handle Your Buyer Engagement (MYCE).

This characteristic enabled brand-registered Amazon sellers to e-mail Amazon retailer followers product launch-related bulletins, gross sales and affords, product spotlights, vacation/seasonal promotions, and promotional content material. 

For those who, as an Amazon vendor, relied on MYCE’s Amazon e-mail advertising characteristic, you almost certainly felt the sting of dropping a direct line of communication together with your most engaged Amazon clients. 

However fret not. Right here’s the excellent news. 

Whereas MYCE’s direct Amazon e-mail advertising capabilities are suspended, you may construct an Amazon e-mail record externally utilizing social media or sign-up varieties in your DTC retailer to nurture buyer relationships, drive repeat purchases, and construct model loyalty. What you should do now’s discover Amazon e-mail advertising alternate options that may serve the identical function.

Most significantly, these Amazon e-mail advertising alternate options are far simpler than counting on Amazon’s native instruments to construct an e-mail record. The very best half? You’ve gotten full management over how you employ the Amazon e-mail advertising alternate options. For instance, should you launch a brand new product, you may immediately direct your subscribers to the itemizing, giving it the preliminary traction it wants.

Let’s dive into how Amazon e-mail advertising alternate options work, use them to take advantage of, and the way genuine manufacturers thrive utilizing these ways.

Sensible use of insert playing cards (With out violating Amazon’s phrases)

Whereas Amazon Vendor Central instruments corresponding to Model Tailor-made Promotions and Model Buyer Opinions supply on-platform methods to re-engage consumers, some sellers additionally discover bodily playing cards inside the bundle to encourage off-platform engagement and basically accumulate emails.

This implies redirecting them to touchdown pages to encourage signups as a part of their Amazon vendor e-mail advertising. In spite of everything, we intention to ascertain strains of communication with the shoppers. 

However beware. This Amazon e-mail advertising technique alternative or Amazon e-mail advertising alternate options comes with strict compliance necessities from Amazon’s facet.

Complying with Amazon’s Phrases of Service is essential when inserting playing cards into your packaging. Amazon prohibits messaging encouraging clients to depart the platform and make future purchases. 

Even when Amazon e-mail advertising is out of attain and also you need to take advantage of your Amazon e-mail advertising alternate options, there isn’t a manner you may add messages that direct them to exterior web sites for reductions or accumulate private data. By this, we imply you may’t ask them to “Enroll on our official web site for a 20% low cost”. 

Moreover, insert playing cards (as part of your Amazon e-mail advertising alternate options) should not ask for or incentivize product opinions, particularly constructive ones, as that is thought of manipulation. To make Amazon enterprise e-mail advertising alternative methods straightforward for you, right here’s an inventory of what Amazon prohibits in insert card messages:

• Don’t ask immediately for constructive opinions to beat the absence of Amazon e-mail advertising.
• Don’t supply reductions, freebies, refunds, or any kind of incentive in trade for opinions.
• Don’t ship messages with a direct intention to make individuals buy out of your web site as a substitute of Amazon.
• Don’t blatantly write a message asking for private information (emails, cellphone numbers) like “Join our e-mail record” in your Amazon e-mail advertising alternate options.

That being mentioned, not all insert playing cards are off-limits. 

What’s allowed as insert card content material for the Amazon packaging?

Amazon permits insert playing cards in the event that they improve the product expertise with out manipulating opinions or making an attempt to take enterprise off-platform. 

The technique to your Amazon e-mail advertising alternate options have to be delicate. As a substitute of blatantly siphoning the gang, you may invite them to your model’s web site and recommend they voluntarily join advertising communications. It’s acceptable to incorporate:

• A thank-you notice for a profitable buy.
• Directions, consumer tips, useful product utilization suggestions, or movies to assist them have a greater expertise with the product.
• A QR code linking to a tutorial video, set up assist, or product registration for guarantee
• An invite to contact buyer help (particularly relating to setup or troubleshooting)
• A hyperlink to a touchdown web page that provides free worth (like an eBook or bonus content material) the place customers might voluntarily choose in to enter your e-mail record. 

Some of these communication, as part of your Amazon e-mail advertising different, enhance product satisfaction, cut back the possibilities of return, and display good buyer care, all issues Amazon desires to encourage.

For those who intention to develop an e-mail record and perform advertising communications akin to what Amazon e-mail advertising companies present, information clients to a impartial touchdown web page (with out breaking Amazon’s phrases and situations) that provides one thing genuinely helpful, like a product handbook, bonus content material, and so on. 

As soon as there, allow them to voluntarily choose in to obtain extra useful content material. That could be a golden likelihood for Amazon sellers to gather e-mail IDs so as to add to the e-mail record. 

If you need your Amazon e-mail advertising alternate options to work in your favour, keep in mind to remain compliant with the insurance policies to guard your vendor privileges.

Embrace insert playing cards that say one thing like:

“Scan the QR code to enroll in a free PDF information on use this product.”

“Scan the QR code to assert your 10% loyalty reward to your subsequent buy. ”

“Scan the QR code to affix our VIP group for unique suggestions and content material.”

These messages in your Amazon e-mail advertising different insert card might differ, however all the time be one thing to induce customers to enroll in the e-mail record, voluntarily, in fact. And it seems to be like this.  

If properly executed, insert playing cards bridge Amazon and your owned viewers. And whereas it’s not conventional Amazon e-mail advertising, it’s a compliant, value-first technique that earns belief and long-term loyalty.

Observe: You’ll be able to create a QR code utilizing platforms like Uniqode, QR.io, or QR Code Monkey to start out off with.

Construct an Amazon e-mail record together with your DTC web site to switch Amazon e-mail advertising

E-mail advertising turns into a good recreation as soon as sellers drive Amazon clients to their model’s web sites by means of compliant insert playing cards, natural social media, or retargeting advertisements. 

(we’ve talked about retarget advertisements within the following sections.)

Now, when e-mail advertising for Amazon sellers requires third-party platforms like Klaviyo, Mailchimp, and Omnisend, the limelight is on these companies that may automate e-mail communication from the collected contacts. 

Then you definitely incorporate these instruments inside your Amazon e-mail advertising alternate options, mean you can ship customized e-mail flows that enhance conversions, enhance buyer lifetime worth (CLV), and preserve your model beneath their radar. For those who intention to construct a alternative for Amazon vendor e-mail advertising, you’re on the proper place. 

Let’s break down how these platforms can replicate and even surpass what Amazon’s discontinued e-mail characteristic provided, and what the appropriate manner to make use of them is. 

DTC e-mail automation instruments permit for full possession of buyer relationships. You get:

• Full management over messaging and content material
• Viewers segmentation at its finest
• Superior information insights on open charges, click on charges, and ROI

And most significantly, you personal the record made out of the Amazon e-mail advertising alternate options. 

Meaning even when your Amazon account faces a difficulty, your direct relationship together with your consumers stays intact.

Acquire buyer information by encouraging clients to voluntarily choose out of Amazon whereas complying with Amazon’s insurance policies. 

Steps to construct your e-mail record as an alternative choice to Amazon e-mail advertising

1. Create a compelling lead magnet utilizing Amazon e-mail advertising alternate options.

Supply useful content material, corresponding to an eBook, video, or unique low cost code, in trade for the shopper’s e-mail tackle. There, you could have it. You’re one step nearer to your potential/ present clients, even within the absence of the Amazon e-mail advertising service.

2. Use popups and signup varieties as part of your Amazon e-mail advertising alternate options.

Implement popups and embedded varieties in your touchdown web page to gather e-mail addresses. Guarantee they’re user-friendly, non-intrusive, and consented. As part of your Amazon e-mail advertising alternate options, these varieties and pop-ups should comprise a line like “Sure, I need to obtain textual content updates and unique affords from [Your Brand],” together with a verify field.

Observe: E-mail automation instruments work solely once you ethically and strategically accumulate emails from Amazon. Insert playing cards, value-driven packaging, and retargeting are essentially the most scalable methods to do use Amazon e-mail advertising alternate options, with out breaking the foundations.

Actually! Right here’s the optimized weblog phase that includes your requested key phrases naturally, whereas preserving the artistic and fascinating tone:

However what occurs within the background?

As soon as they hit “Submit,” a couple of magical issues occur (should you’ve set it up proper). Their e-mail is securely saved in your e-mail platform (like Mailchimp, Klaviyo, or ConvertKit) and tagged primarily based on which product or marketing campaign they got here from. This helps you personalize future messages. 

For instance, utilizing Klaviyo’s automation instruments, you may arrange a circulate that sends:

• E-mail 1: “Thanks for becoming a member of! Right here’s your setup information.”
• E-mail 2 (2 days later): “Professional tricks to get essentially the most out of your product.”
• E-mail 3 (5 days later): “Be a part of our insider membership and get 10% off your subsequent merchandise.”

Every e-mail builds belief, provides worth, and deepens the shopper’s connection together with your model, which is way past what a post-purchase expertise on Amazon might do.

Packaging, a contact gathering pathway: Amazon e-mail advertising substitute

Your packaging does extra than simply defending your product, it’s one of many smartest methods to gather e-mail contacts of your transformed clients as an Amazon e-mail advertising technique substitute. Your buyer is already satisfied, engaged, and virtually holding your model of their palms. Though it is extremely just like card inserts, it relieves you from overthinking that goes into the content material of it. 

Thus, it’s the proper second to ask, “Need 10% off your subsequent order? We acquired you.” or “Register to your guarantee perks. Scan the code to start.” And identical to that, you’re not simply making a sale, you’re laying a basis to remain in contact with them. It’s the way forward for e-mail advertising for Amazon sellers now that MYCE has revoked its Amazon e-mail advertising characteristic.

This easy tactic feeds immediately into your Amazon vendor e-mail advertising funnel. When clients scan the code, they’re taken to a mobile-optimized touchdown web page. Ideally, built-in together with your CRM and tailor-made to your Amazon enterprise e-mail advertising circulate.

No person provides their e-mail away for nothing. So give a purpose properly sufficient to your viewers to adore it. So to observe the perfect use of Amazon e-mail advertising alternate options, supply them entry into giveaways, reductions on future purchases, guarantee or unique improve perks, and so on.

Make signups easy. Simply ask for the title and e-mail. Keep away from multi-step varieties. This frictionless opt-in units the stage for “off Amazon e-mail advertising methods” to shine. 

Keep tuned as a result of within the subsequent phase, we’ll dive deep into combine these collected emails together with your CRM instruments, automation workflows, and Amazon e-mail advertising alternate options tricks to preserve the dialog (and conversions) going robust.

Creating a multi-channel engagement technique to beat the absence of Amazon e-mail advertising

Counting on a single communication channel is letting alternatives slip by means of your fingers. How? Allow us to clarify. 

Platforms like Amazon are tightening the foundations round how sellers talk with consumers. That’s the place a multi-channel engagement technique is available in as a result of sellers or model homeowners should use each touchpoint doable to maximise engagement. 

You create higher alternatives to construct loyalty, belief, and long-term model consciousness by assembly your clients the place they’re. Communication will be the perfect different to Amazon e-mail advertising technique.

Right here’s how one can diversify and strengthen your buyer relationships utilizing social media channels as an alternative choice to Amazon e-mail advertising:

Social media

Your clients are already spending hours on platforms corresponding to Instagram, Fb, and TikTok. Why not be part of their scroll? Social media means that you can join together with your viewers extra relaxed and personally.

Use tales and reels to indicate up on their feed with out being pushy. Interact over feedback and DMs. Your product might evoke curiosity in lots of. At this level, you may accumulate e-mail IDs of lukewarm leads and direct them to enroll in perhaps a freebie on their subsequent buy. How? Let’s study from a consumer’s model as they used their social media presence to beat the absence of the Amazon e-mail advertising characteristic.

The haircare model used Instagram to get the phrase out relating to a secret low cost coupon they’re distributing. When individuals discover the put up and click on on the CTA button, they’re redirected to a web site the place there’s a gamified part, say a spinning wheel. 

They used the “Spin the Wheel” plugin, or you need to use any widget that’s built-in together with your e-mail advertising software program. They spin the wheel, land a customized coupon, and once they declare the coupon, the system asks for an e-mail ID to which it’s despatched. And voila! That’s how one can get in contact with clients.

Choices for utilizing this characteristic might embrace Wheelio (Shopify), OptinMonster, Privy, Tada or Gleam.io. You’ll be able to arrange the prize segments (e.g., they did a 7% OFF, 10% OFF, 15% OFF, and Free Delivery). 

The e-mail ID entered is built-in together with your CRM or e-mail advertising instrument, corresponding to Klaviyo, Mailchimp, ConvertKit, ActiveCampaign, and so on. You can even use Sync with Fb Pixel or Meta Occasions Supervisor to retarget spinners who didn’t convert.

take advantage of your e-mail advertising record (collected exterior Amazon)

Now that you’ve the e-mail ids, utilizing the Amazon e-mail advertising alternate options, you’re heading in the right direction. You’ll be able to phase your viewers primarily based on the product they purchased or which QR code they scanned in from. Your e-mail platform can let you know:

• Who opened your emails
• Who clicked
• Who’s most engaged
• Who’s prepared for an upsell or cross-sell

This information provides you actual perception into buyer habits in comparison with Amazon, which by no means shares such information with sellers. Extra importantly, it helps you construct your personal viewers. You’ll be able to even sync your e-mail record to Meta or Google Adverts and run retargeting campaigns to those clients.

Summing up, right here’s what you’ll must put this technique into motion:

Whereas Amazon’s MYCE instrument gave you entry to previous consumers, creating a technique together with Amazon e-mail advertising alternate options, with emails collected exterior of Vendor Central’s options, provides you the autonomy, drives repeat gross sales to your DTC retailer. This creates a model expertise that Amazon can’t intervene with. 

And most significantly, you’re doing it ethically, with full buyer consent, whereas delivering actual worth. However once you sync these emails to Meta (Fb & Instagram) or Google Adverts, you unlock a wholly new degree of buyer focusing on, each for re-engagement and buyer acquisition.

Let’s break it down step-by-step:

What does “syncing emails to advert platforms” imply?

When somebody opts into your e-mail record (through your QR-code touchdown web page), their e-mail tackle is saved in your e-mail platform— like Klaviyo, Mailchimp, or ConvertKit.

By syncing that record to advert platforms (Meta or Google), you’re doing two issues:

1. Importing these emails as a “customized viewers” so you may run advertisements on to them.
2. Utilizing that viewers to create “lookalike audiences” — discovering new individuals with related traits to your consumers.

That is the bridge between e-mail assortment and advert efficiency. It lets your packaging do far more than simply drive retention — it feeds the highest of your funnel too.

arrange the sync?

Possibility 1: Direct integrations (Beneficial for Klaviyo & Mailchimp customers)

Platforms like Klaviyo and Mailchimp have native integrations with Meta and Google.

Possibility 2: Zapier automations (Extra Versatile, Nice for DIY Instruments)

If you need extra management, you need to use Zapier to automate syncing. Zapier acts like glue between platforms. Right here’s a standard automation (Zap):

• Set off: New subscriber added to a Google Sheet, Typeform, or customized touchdown web page.
• Motion: Add that subscriber to a Fb Customized Viewers.

What are you able to do with synced e-mail audiences?

Listed here are two high-impact use instances:

1. Run retargeting advertisements to clients who opted to enroll in it

Retargeting advertisements are supreme to maintain your model top-of-mind and drive repeat purchases. For instance, “Thanks for purchasing. Get 15% off your subsequent order!”, “New equipment simply dropped to your final buy” or “Need assist establishing your merchandise? Watch our 2-min information”.

By exhibiting these advertisements to individuals who already opted in, you not solely spend much less, however in a manner immediately impression the conversion charges, as you’re hitting the gentle floor.

You’ll be able to 

• Add your buyer e-mail record to create customized audiences and serve up pleasant follow-ups utilizing Fb & Instagram advertisements like “15% off your subsequent order.”
• Run Google Adverts utilizing Google’s Buyer Match to add opted-in buyer information and retarget by means of show banners or brief YouTube movies.
• TikTok isn’t only for discovery; it’s highly effective for retargeting too. So use TikTok Adverts. Add your e-mail record or use TikTok Pixel information to re-engage previous consumers with punchy, entertaining movies.
• E-mail is essentially the most cost-effective technique to retarget. You’ll be able to create automated flows primarily based on when and what somebody purchased. Strive sending reorder nudges (like, “Working low?”) or unique loyalty rewards. It’s direct, customized, and sometimes the best changing channel.

Observe: to make the perfect use of your Amazon e-mail advertising alternate options, phase your advert viewers by product sort or buy date to make your messaging hyper-relevant.

2. Create lookalike audiences for acquisition campaigns as part of your Amazon e-mail advertising alternate options

Discover new clients who behave like your present consumers to fulfill new potential clients.

To let you know the way it works as a greater different to Amazon e-mail advertising, Meta or Google analyzes your uploaded e-mail record, from which it finds widespread patterns in habits, demographics, pursuits, and so on. of shoppers. 

Then it creates a “lookalike” viewers who’re new customers with widespread searching traits. So on the finish of the day, you’re not guessing who to focus on, you’re utilizing purchaser information legitimately that helps you scale by acquiring higher-quality leads.

Closing ideas

In a world of noisy inboxes and fleeting consideration spans, Amazon e-mail advertising can set your model aside when paired with revolutionary SMS methods and a robust DTC presence. Creating a technique utilizing Amazon e-mail advertising alternate options is not only about promoting extra; it’s about constructing a model that clients return to. 

E-mail advertising for Amazon sellers was once probably the most useful belongings, however now, by integrating social media, packaging inserts, and value-driven messaging, you’re not solely selling your DTC web site, you’re making a buyer expertise that outlives any single promoting platform.

Further Readings:

Amazon Message Heart

What’s Amazon Phishing and the way can sellers shield themselves from it?

High 15 Ecommerce Advertising and marketing Instruments You Ought to Use to Optimize Your Enterprise Methods

A Step-by-Step Information to Switch Amazon Vendor Account Possession

Publish Written by: