Nia Lengthy Talks Skims Marketing campaign, Shapewear & Michael Jackson’s Biopic

Nia Lengthy is the star of Skims‘ 2024 shapewear marketing campaign, that includes numerous collections from the model cofounded by Kim Kardashian and Jens Grede. Within the marketing campaign, Lengthy fashions items from the Skims Physique, Seamless Sculpt and Hosiery collections, placing the model’s numerous vary of tonal items entrance and heart.

Lensed by photographer and longtime Skims collaborator Vanessa Beecroft, the Skims 2024 shapewear marketing campaign with Nia Lengthy is among the many model’s most alluring. Photographs from the marketing campaign options the actress putting a collection of poses in numerous shapewear alternatives.

“I’m completely a fan of the model. I’ve bought my very own Skims on-line many instances,” Lengthy instructed WWD in an unique interview. “I believe Kim [Kardashian] understands a lady’s physique. I believe she understands the strain that ladies face, particularly on the crimson carpet and when your underpinnings are right, it simply makes the wardrobe that rather more lovely,” Lengthy stated.

Alongside along with her normal admiration for the model, Lengthy revealed to WWD she often wears Skims for work, crimson carpet occasions and extra. “I completely have worn Skims on the crimson carpet. I’ve worn Skims on units. I wore skims throughout ‘The Greatest Man’ shoot,” she stated. ‘The Greatest Man’ collection that we did on Peacock, Skims was a vital a part of Jordan’s wardrobe,” Lengthy stated of her character.

Lengthy is ready to obtain her star on the Hollywood Stroll of Fame in 2025, as properly. “I might be carrying Skims after I obtain my star,” she stated, including “and I might be carrying skims on that crimson carpet on October” for the premiere of the premiere of the forthcoming movie “Michael,” a biopic about singer Michael Jackson. Lengthy will play Jackson’s household matriarch, Katherine Jackson, within the movie.

“It’s an honor and a privilege to signify a lady who has carried the load of the world on her shoulders, who raised a household of proficient, lovely youngsters throughout a time when it was very tough for Black folks to be seen and heard, she is a hero. She is a trailblazer.”

Not solely a fan of the model, Lengthy spoke extremely of her expertise collaborating with the inventive group behind Skims for the Shapewear marketing campaign. “Vanessa is wonderful. Her eye is impeccable,” Lengthy stated of Beecroft. “It was essentially the most wonderful shoot. While you’re surrounded by excellence — the product, the expertise — the end result is at all times constructive,” she stated.

“And I used to be surrounded by a various group of ladies who had been there, for one factor, and that was to make the expertise comfy. It’s undoubtedly some of the memorable shoots that I’ve had in my total profession,” she stated.

2024 was a 12 months of marketing campaign and expertise integration for Skims, because the model collaborated with a number of high-profile stars throughout campaigns. Among the many firm’s 2024 collaborations, Skims partnered with members of the WNBA for the model’s Suits All people marketing campaign final Could. Skims additionally capitalized on the recognition of “Brat Summer time,” partnering with Charli XCX for the Cotton Rib and Cotton Fleece kinds.