Neopets stated its comeback gathered steam in 2024. The gaming model’s each day energetic customers (DAU) reached a brand new latest peak of practically 250,000 and month-to-month energetic customers (MAU) surpassed 400,000.
That displays three-fold development for the reason that firm rebooted itself in 2023 and have become a brand new impartial recreation studio. The numbers are the very best previously decade. Whereas these milestones are early indicators of renewed reference to followers, Neopets sees this as the start of its community-driven journey to revive one of the vital iconic gaming titles in historical past.
Neopets is a digital pet recreation that has been performed by greater than 150 million gamers worldwide. However its development slowed and it’s now coming again beneath new administration. Since Dominic Legislation took over in July 2023, Neopets has reinvented itself, introducing 100+ basic mini-games, new storylines and licensing partnerships.
Neopets’ revival is greater than nostalgia – it’s about having enjoyable and creating significant connections with gamers throughout generations. By mixing the attraction of early web gaming tradition with a contemporary give attention to emotional well-being, the model has all the time been a secure haven for its loyal neighborhood.
Final 12 months, the mission prolonged past its basic browser recreation with the launch of two cellular titles, Tales of Dacardia and Faerie Fragments, alongside important social media development. Instagram followers
rose by 123% and video views rose by 150%, reflecting the eagerness of its neighborhood and marking an
encouraging starting to its community-led IP transformation.
Dominic Legislation, CEO of Neopets, stated in an announcement, “2024 is the start of our transformative journey to revive Neopets. For the primary time in a decade, we’re seeing significant development in our participant base, and the help from our followers has been drastically appreciated. We’ve been laying the groundwork for a a lot stronger Neopia – one that’s reflective of what our gamers love about Neopets. There’s nonetheless numerous work minimize out for us and we’re very excited to have the super help of our neighborhood.”
A 12 months of significant collaborations
Neopets collaborated with over 30 companions in 2024 to create significant shared experiences that join its audiences each on-line and offline. These collaborations have introduced Neopets to different aspects of life and has expanded its magic past gaming. This progress not solely validates the power of its community-led strategy but in addition alerts to extra IPs that Neopets is an inspiring and genuine accomplice.
Key highlights embody:
- Higher Deck: The discharge of the model new Neopets Buying and selling Card Sport turned a fan favourite, with a collection of booster packs and expansions already confirmed and within the works, promising to captivate gamers and collectors alike.
- PhatMojo: The Blind Field Plushies, Neopets’ first plush launch in over a decade which had been then bought at main retailers like Sizzling Subject, GameStop, BoxLunch and Claire’s and have been flying off the cabinets resulting in re-ordering.
- Andrews McMeel: The Omelette Faerie Graphic Novel: Quantity 1 was launched in October 2024, showcasing how the wealthy world of Neopets extends far past gaming – staying related and accessible to a brand new technology of followers in progressive codecs.
Trying forward in 2025
Constructing on the momentum, Neopets is poised to proceed evolving its platform to satisfy the wants of as we speak’s gamers. Neopets has an thrilling lineup of initiatives in 2025.
In Could, It’s Boba Time is remodeling 100 places throughout the US into Neopia, featuringthemed décor and unique giveaways. The second graphic novel, Neopets: The Discarded Magical Blue Grundo Plushie of Prosperity, might be launched in August 2025.
Alongside the graphic novel collection, a variety of coloring and exercise books are additionally in improvement, additional bringing the creativity of Neopia to life via unimaginable licensing companions and in new partaking codecs.
March will see the launch of Monopoly: Neopets twenty fifth Anniversary Restricted Version, whereas Q2 will convey the discharge of the Higher Deck TCG: Battle for Meridell Growth and new TCG equipment like playmats, card sleeves, and deck bins.
Neopets collaborated with a various vary of companions in 2024 to convey ongoing new experiences to its audiences, setting the stage for an thrilling lineup in 2025.
On the coronary heart of Neopets’ revival is a dedication to its loyal gamers whereas increasing its attain to new audiences. This was evident via initiatives just like the month-to-month Neopets LIVE collection & AMA classes, which attracted over 200,000 views. Occasions such because the January Styling Studios launch drew practically 30,000 views, showcasing the thrill for contemporary content material. Neopets additionally hosted a worldwide twenty fifth anniversary birthday bash, partaking 8,000 attendees throughout 41 cities and 13 international locations, with practically 300 functions to host native celebrations.
Neopets additional amplified its presence at 13 key occasions worldwide, together with San Diego Comedian-Con (SDCC), Licensing Expo Las Vegas, and gamescom asia. These occasions strengthened partnerships whereas introducing the model to new audiences. By means of interactive displays and fan engagement actions, Neopets efficiently bridged the hole between nostalgia and trendy innovation, capturing the hearts of each longtime followers and newcomers.
Neopets stays devoted to serving its neighborhood by delivering significant and fascinating experiences that join gamers throughout generations. As the long-lasting digital pet recreation celebrates over 25 years, the 2025 roadmap contains thrilling model collaborations and technological developments, making certain Neopets continues to evolve and captivate followers worldwide.
