LONDON – Amy Powney, longtime artistic director of Mom of Pearl, is stepping down, with plans to launch a sustainable ladies’s clothes model referred to as Akyn.
Powney mentioned that as artistic director and associate of Akyn, she is going to be capable of use her “voice and experience on a wider scale, creating deeper impression and striving for continued and significant change throughout the business.”
Akyn will launch within the spring, and the web site went dwell earlier at present.
Powney is a longtime sustainability campaigner and starred within the impartial documentary “Trend Reimagined,” which got here out in 2022. The movie documented her efforts to create a clothes assortment “from discipline to completed garment.”
Amy Powney and Monica Vinader collaborated on a set of sustainable shirts and jewellery final yr.
Courtesy
Powney, who was raised on a farm in Lancashire, England, has spent her style profession probing the origins of uncooked supplies, and looking out on the social and environmental impression of style manufacturing and distribution.
In Could 2023, she delivered a TED Speak on the speedy growth of the style business and the pursuit of low-cost clothes, calling on customers to rethink the worth of their clothes and its connection to the pure world.
Powney studied style design at Kingston College, and on finishing her diploma began working at Mom of Pearl, which was based by Maia Norman, the designer, artwork director and former associate of Damien Hirst.
In 2017, whereas at Mom of Pearl, Powney received the BFC/Vogue Designer Trend Fund enabling her to launch No Frills, a core assortment made with natural and pure supplies.
An advert for the movie “Trend Reimagined,” directed by Becky Hutner
Courtesy of Becky Hutner
It was the making of No Frills that led Powney to star in “Trend Reimagined,” an impartial documentary launched in cinemas and throughout streaming providers in 2023.
The making of No Frills was additionally the topic of Powney’s TED speak, “How To Repair Trend And Defend The Planet,” which was delivered in Detroit at TED Countdown 2024.
Mom of Pearl has proven at London Trend Week and at Copenhagen Trend Week, the place Powney sits on the sustainability board.
Throughout her lengthy tenure at Mom of Pearl, Powney additionally labored on quite a few collaborations and partnerships.
To mark the tenth anniversary of The Marketing campaign for Wool in 2020, Powney responded to a request from King Charles to design a limited-edition scarf to showcase the sustainable advantages of the pure fiber.
A glance from Mom of Pearl’s sustainable capsule with Tencel by Mary McCartney.
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Powney additionally labored on three sustainable jewellery strains with Monica Vinader, stationery with Papier and sustainable homeware with John Lewis.
Powney can be a model ambassador for Tencel, the flagship model of The Lenzing Group which creates specialty fibers which can be wooden primarily based, biodegradable and derived from sustainably managed timber and renewable wooden sources.