Michael Kors Celebrates Amazon Launch With Marketing campaign Star Suki Waterhouse

On Tuesday evening, Michael Kors, Suki Waterhouse and 50 of their closest buddies gathered on the Aman in New York Metropolis to have fun the designer’s launch on Amazon. 

“We beat plan,” Kors mentioned of the launch. “That’s an effective way to begin the social gathering.” 

The night included cocktails and a dinner held at Italian restaurant Arva on the 14th ground of the Aman resort. Attendees included Delilah Belle Hamlin, Tayshia Adams, Olivia Ponton, Delaney Rowe, Tina Leung and plenty of extra.

Kors, who wore an all-black ensemble with sneakers, joked that the non-public glass room decked out with timber regarded like an episode of “The White Lotus,” a subject he mentioned they might get to by dessert. Waterhouse, who fronted the model’s newest marketing campaign, regarded able to step into an episode of the hit present, sporting a sheer, lace mini gown from the designer’s spring 2025 assortment. 

“I’m simply obsessive about being in New York, and I wish to be right here as a lot as attainable. It’s the place I really feel like I come alive. In L.A., my type goes down the bathroom a bit, [but] after I come again to New York, I’m excited to put on outfits and be out at dinner and see people,” joked Waterhouse. “Particularly being right here…it’s been good seeing all of the seems that we shot for the marketing campaign on all these attractive girls which might be at this occasion, and seeing how everybody’s, bringing their very own factor to it.” 

Previous to Kors’ and Waterhouse’s arrival, visitors — who included buddies of the model, influencers, fashions and extra — mingled round elaborately set tables with orchids and candles, whereas sipping on wine and martinis. Many, wearing Kors’ newest designs, have been grabbed by crew members from Amazon to movie social content material of their seems. Consistent with the latest travel-inspired marketing campaign shot in Ibiza, the visitors wore largely impartial, monochromatic seems. The star of the evening was the model’s new studded leather-based bag in black and white.

“I’m an enormous fan of Michael Kors’ campaigns,” mentioned Ponton, a mannequin and content material creator who sported the bag and a black ruched one-shoulder minidress from Kors. “For each mannequin, it’s the dream.” 

It was a sentimental night for others, together with content material creator Bartlett. 

“Michael Kors was the primary trend model I ever labored with in New York after I was in trend college,” she mentioned. “It’s all the time had a particular place in my coronary heart, and now that it’s on Amazon, it’s wonderful. It’s full circle.” 

Whereas the garments remained very impartial, some, together with Rowe, a content material creator, opted for vibrant glam to spice issues up. 

“I went with a type of outdated Hollywood hair and make-up, simply because when the gown is straightforward, you may type of go loopy with the hair and the make-up,” she mentioned. 

After about 20 minutes of mingling, Kors made his grand look, shortly adopted by Waterhouse — the duo kissed one another on the cheek and posed for a number of photographs. Waterhouse, who lately launched a gratitude app with greatest buddy Poppy Jamie, mentioned the social gathering would “1,000 %” be on her record of issues she’s grateful for. Kors, in fact, had lots to be pleased about as effectively.

“I’m all the time joyful to see Suki. We shot the marketing campaign in Ibiza. This isn’t Ibiza, however the Aman of New York is a reasonably great place,” he mentioned. “We’re joyful to have fun this Amazon launch as a result of I believe what’s nice about it’s it simply will broaden the folks that we’re talking to.”

Simply earlier than dinner, Kors discovered his seat on the center of the desk and was shocked to discover a reward bag, which sat on every chair. He jokingly requested trend influencer Leung if she needed the reward solely to understand he had no concept what was within the bag. In the long run, Kors did an unboxing of a number of reward luggage on the desk to search out quite a lot of watches which he modeled for attendees. Afterward, Kors welcomed visitors and raved about Waterhouse’s involvement within the model earlier than sitting down for a family-style dinner.