Martha Stewart and Julia Fox Entrance ‘I Solely Put on MAC’ Nude Lip Marketing campaign

MAC has tapped “outspoken cultural icons” Martha Stewart, Julia Fox, Tiffany “New York” Pollard, Beabadoobee and Odell Beckham Jr. for its newest marketing campaign titled “I Solely Put on MAC.”

Highlighting the model’s increasing line of nude lipsticks and liners — together with revived fan favourite shades — the 5 stars strip right down to mannequin MAC’s versatile vary of neutrals.

“We wished to ignite a dialog that extends far past magnificence,” stated MAC’s world inventive director Drew Elliott. “We’re proving that MAC nudes usually are not nearly mixing in — they’re about standing out and sparking pop-cultural chaos.”

The MAC Nudes lineup consists of 20 shades designed to enrich each pores and skin tone. From cool-toned beiges to wealthy chestnuts, lipsticks are available quite a lot of finishes (silky matte, shiny sheer and smooth satin, to call a number of), satisfying each shade craving. Rounding out the gathering is a brand new pigment-packed palette of six impartial eye shadows.

With hanging “caught within the second” visuals, MAC’s new marketing campaign highlights the model’s celebration of daring individuality.

“What I really like about this idea is that it celebrates nude shades in a cool and edgy method,” Elliott advised WWD by way of electronic mail. “Nude shades are timeless, however what we’re seeing in 2025 is a way more various, multifaceted method to what ‘nude’ means. We actually wished to indicate that nude isn’t only a impartial — it’s an announcement.”

“I Solely Put on MAC” celebrates the return of iconic hues like Fleshpot and Performing Pure, together with new daring mixtures, including a customized, dynamic contact to the standard nude lip.

At WWD’s L.A. Magnificence Discussion board in 2023, Elliott elaborated on MAC’s culturally related branding. One of many firm’s key methods entails maintaining with present make-up tendencies, a few of that are entrance and heart within the Nudes marketing campaign.

“One development that’s been gaining numerous momentum is this concept of ‘personalised nudes,’” Elliott defined. “As an alternative of attempting to suit a sure mildew, persons are customizing their nude seems to raised swimsuit their persona, their model and their distinctive complexion. We’re seeing extra emphasis on totally different finishes, too.”

Nowadays, easy seems have principally changed the closely contoured, excessive glamour make-up types of earlier years.

“It’s extra about enhancing what you have already got, and that’s the place nudes shine,” Elliott added, referencing Fox’s refined, but edgy lip combo that includes the Stone lip pencil, and Beabadoobee’s number of Signature Transfer, an ode to Gen Z’s penchant for dewy finishes.

MAC has additionally tapped into an ongoing obsession with ’90s nostalgia, introducing a brand new lip liner shade, Cool Spice, a mauve-tinged brown impressed by the last decade’s minimalist tendencies.

Store the MAC Nudes assortment at maccosmetics.com/mac-nudes.