The G2 Provides overview marketing campaign is an initiative that enables customers to help charitable causes by leaving product critiques. By way of G2 Provides, critiques not solely profit software program patrons in every single place by offering useful suggestions on merchandise, however in addition they contribute to a significant trigger.
With Giving Tuesday developing within the U.S., we needed to take a second to replicate on this initiative, which is essential to us.
How G2 Provides connects distributors with charitable organizations
Getting critiques on G2 might be difficult, so incentivizing suggestions is important. Whereas present playing cards enchantment to some, others could favor an possibility that aligns with their values.
With G2 Provides, reviewers can select a $10 donation to a accomplice charity for qualifying critiques, permitting them to contribute to causes they care about. This program boosts engagement and in addition strengthens neighborhood affect, giving reviewers a significant selection. Right here’s a take a look at what we’ve achieved up to now.
$1,100,000+
raised since 2017
250+
organizations donated to since 2017
G2 Provides accomplice organizations
In some circumstances, reviewers could choose to donate to their charity or non-profit of selection. Nevertheless, we attempt to encourage donations to a smaller pool of organizations. Extra funding of their arms can go lots additional than small donations to all kinds of organizations.
Starting in Could 2021, G2 Provides started our partnership with 11 totally different organizations throughout North America, Europe, and Asia. Every of those pillar companions was fastidiously chosen primarily based on their repute, the communities they symbolize, and the themes G2 proudly helps. You could find extra info on our G2 Provides homepage.
Testimonials
Not solely does G2 increase cash by means of critiques, however staff additionally volunteer their time to help these significant organizations. A gaggle of G2 staff primarily based in Bangalore, India, visited the Navachethana Belief, a non-profit group devoted to supporting kids with divergent skills.
“Spending time with these youngsters bolstered my perception within the energy of neighborhood help and the way every of us is usually a champion in our personal approach. All of us have a task to play in creating an inclusive soceity the place everybody can thrive.”
Shreyans Dugar
Head of India, G2
One other group G2 helps is the American Most cancers Society. Emily Lipinsky, the Vice President of Illinois Improvement, speaks to the significance of employee-driven philanthropy. She discusses the way it permits the American Most cancers Society to fund groundbreaking analysis, present essential affected person companies, and lift consciousness about prevention.
“Worker help performs a vital position within the combat in opposition to most cancers. Each contribution brings us one step nearer to ending most cancers as we all know it, for everybody. Collectively, we will make a long-lasting affect.”
Emily Lipinsky
Vice President, Illinois Improvement, American Most cancers Society
Trying again on 2023
With a way of what G2 Provides stands for and its mission, let’s get to it and see simply what we achieved between February and October 2023.
$80,000+
in donations
50+
new charities supported
8,000+
software program critiques submitted by way of G2 Provides
First half of 2024
Let’s evaluate that to only the primary 6 months (February by means of August) of our 2024 fiscal 12 months.
$30,000+
in donations
20+
new charities supported
3,000+
software program critiques submitted by way of G2 Provides
That is super progress, however this knowledge solely tells a part of the story.
Future targets
Whereas our 2024 H1 donations elevated greater than twice that of 2023’s H1, our intention is to extend our affect by not less than 10% 12 months over 12 months.
One thrilling approach G2 collects donations is by internet hosting overview cubicles at trade occasions. Up to now in 2024, these overview cubicles alone have raised $55,110. By comparability, in 2023, they raised $35,290. We’re excited to see how overview cubicles proceed to help the G2 Provides initiative sooner or later.
Altering the world one step at a time
We sit up for seeing what we will accomplish with G2 Provides this 12 months. Together with your assist, we need to finish 2024 as our most profitable 12 months but and contribute in direction of significant change. We’re assured that G2 Provides will come to symbolize one thing actually particular within the years to return.
Need to accomplice with G2 Provides and generate extra critiques in your model? Be taught extra about how the world’s largest software program distributors succeed with G2-managed overview technology campaigns.