The longstanding beef between Kendrick Lamar and Aubrey “Drake” Graham lastly boiled over into one among, if not the, largest second within the historical past of Hip-Hop final yr.
There have been no extra subliminal bars and underhanded photographs from one man to the opposite. This was full blown lyrical warfare the likes of which we haven’t seen since Nas and Jay-Z, and by no means earlier than seen within the period of social media. Everybody on the planet was speaking about it and everybody on the planet saved ready to listening to every rapper’s response to the opposite.
Finally, the results of the battle ended up being a transparent and decisive victory for Lamar, and his music ‘Not Like Us’ grew to become not solely the defining monitor of all the forwards and backwards between him and Drake, however arguably the most important music of 2024.
It was a SMASH hit. The largest hit of the Grammy Award and Pulitzer Prize Winner’s critically acclaimed profession. It was inescapable this Summer season whether or not or not it’s in bars, each nook of the web and particularly at sporting occasions.
Even head coaches within the NFL have been quoting the music!
New Orleans Saints head coach Dennis Allen quoted Kendrick Lamar’s ‘Not Like Us’ after their win
— “Generally ya gotta come out and present em!”pic.twitter.com/c6glj1kHSW
— Hip Hop All Day (@HipHopAllDayy) September 16, 2024
Naturally, when the NFL chosen Kendrick Lamar to be the halftime performer for the Tremendous Bowl, it appeared favored a forgone conclusion he was going to carry out ‘Not Like Us’ in some capability. How may he not carry out the most important music of the yr on the largest sporting occasion in America?
Would he carry out all the factor? After all not.
Is he going to have to scrub it up a bit? Clearly. You possibly can’t carry out a music the place probably the most iconic components of it are “Licensed lover boy? Licensed pedophile” and “Attempting to ring a bell and it’s in all probability A MINORRRRRRRRR!” with out altering it to be applicable for tv.
Even with adjustments wanted to be made, there’s no actual purpose for the NFL to get in the way in which of the music being performed. Folks will level to Drake submitting a defamation lawsuit towards UMG within the aftermath of his beef with Kendrick Lamar as the most important purpose why the NFL might step in, and it’s comprehensible why folks may come to that conclusion.
Why would the NFL wish to doubtlessly be concerned in attainable litigation for permitting the music to get performed on what some would argue is the most important and hottest sporting occasion on the earth? Wouldn’t it make extra for them to cowl all their bases and keep out of it solely?
That will make sense…if the NFL wasn’t operating Tremendous Bowl adverts for Lamar’s efficiency with the beat to ‘Not Like Us’ enjoying within the background.
A corporation as huge, standard, and highly effective because the NFL doesn’t appear to be significantly involved about any attainable authorized ramifications that would outcome from Kendrick Lamar performing ‘Not Like Us’ at halftime. Nor ought to they be, as a result of there shouldn’t be any lawsuits put up rap beef from both of the 2 keen members within the first place.
Additionally, keep in mind when Snoop Dogg was crip strolling and throwing up gang indicators when he carried out on the Tremendous Bowl halftime present just a few years in the past? Apparently the NFL does!
They informed Snoop to not do it beforehand, he did it anyway, and all the pieces was superb.
So…in response to Marc Lamont Hill. He spoke to an government throughout the NFL and requested if they will cease Kendrick from performing #thatsong.
“Kendrick can do no matter he desires..” pic.twitter.com/XdtWMsyg1Y
— Busby (@MrBusby4o8) January 29, 2025
The NFL isn’t going to cease Kendrick Lamar from performing ‘Not Like Us’ nor ought to they. One of many largest songs in all of music deserves to be carried out on one of many largest phases in sports activities, and we’re all wanting ahead to it.
Effectively … all of us, besides Drake.