Kanye West’s Yeezy.com has been eliminated by Shopify after it featured a single product: T-shirts with a black swastika within the centre, beneath the product title HH-01.
West had aired a industrial in some U.S. markets throughout the Tremendous Bowl that promoted his web site promoting the T-shirts. Within the 30-second industrial, West filmed a close-up of himself mendacity in a dentist’s chair. “I spent, like, all the cash for the industrial on these new tooth,” he mentioned. “So, as soon as once more, I needed to shoot it on the iPhone.”
West, 47, then instructed viewers to go to his on-line retailer, Yeezy.com, which was promoting solely a $20 white T-shirt with a black swastika. Trade insider Selection reported that when the industrial aired on Sunday, the web site had a spread of non-branded clothes, however shortly afterwards it was solely promoting the T-shirts that includes the swastika.
By Tuesday morning, Yeezy.com appeared to have gone offline and displayed the message: “One thing went incorrect. This retailer is unavailable.”
Screenshot of Yeezy.com.
Yeezy.com / Shopify
In a press release to International Information, a Shopify spokesperson mentioned, “All retailers are chargeable for following the principles of our platform. This service provider didn’t have interaction in genuine commerce practices and violated our phrases so we eliminated them from Shopify.”
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The Anti-Defamation League condemned West’s actions in a submit on X, writing, “As if we would have liked additional proof of Kanye’s antisemitism, he selected to place a single merchandise on the market on his web site – a t-shirt emblazoned with a swastika.”
“The swastika is the image adopted by Hitler as the first emblem of the Nazis. It galvanized his followers within the twentieth century and continues to threaten and instill concern in these focused by antisemitism and white supremacy,” the submit continued.
“If that wasn’t sufficient, the t-shirt is labeled on Kanye’s web site as ‘HH-01,’ which is code for ‘Heil Hitler.’
“Kanye was tweeting vile antisemitism nonstop since final week. There’s no excuse for this sort of conduct. Even worse, Kanye marketed his web site throughout the Tremendous Bowl, amplifying it past his already large social media viewers.”
West’s industrial comes one week after he made headlines when he appeared on the 2025 Grammy Awards along with his spouse, Bianca Censori, who wore a sheer minidress and appeared nude on the purple carpet.
In latest days, West has been utilizing his X account to share his controversial and antisemitic ideas, together with figuring out as a Nazi, supporting Diddy and R. Kelly and extra. On Sunday night time, it appeared that West had deactivated his X account.
Milo Yiannopoulos, whose expertise administration agency Tarantula names Yeezy and Censori as shoppers, posted on X to substantiate that West had deactivated his personal account.
“Ye has deactivated his X account in the meanwhile. Journalists with requests for remark about this or every other matter pertaining to Ye might direct them to my agency at my@trnt.la,” Yiannopoulos wrote.
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