LONDON — Joseph has a brand new inventive director and he’s straight from the design studio of JW Anderson.
The London-based model has named design veteran Mario Enviornment to the highest inventive function. His first Joseph assortment shall be for spring 2026, which is ready to land in shops late subsequent 12 months.
Enviornment described the model’s late founder Joseph Ettedgui as a “visionary who pushed the boundaries in design and retailing. The wealthy heritage and timeless design codes have at all times been an inspiration to me in my profession. I sit up for bringing to life a brand new imaginative and prescient for this iconic model.”
Joseph is a London establishment recognized for its luxurious wardrobe builders, comparable to cashmere knitwear, pants and tailoring.
The model was based as a multibrand idea retailer by the Casablanca-born Ettedgui in 1966. Seventeen years later, the Joseph in-house label was created to enhance the designer manufacturers hanging within the shops. The retailer on the time was among the many hottest on the town, recognized for Ettedgui’s eager eye for design. He additionally was one of many first retailers to put in a restaurant in his retailer, which rapidly grew to become the “in” spot for London’s elite.
Joseph chief government officer Barbara Campos referred to as Enviornment a “extremely proficient inventive who has a wealth of expertise inside modern luxurious. I sit up for working with him as we enter this thrilling new chapter.”
Enviornment has greater than 30 years of expertise within the design and growth of luxurious collections.
He was most lately at JW Anderson, the place he was director of product and design for ready-to-wear, equipment and runway. Previous to that he served as director of design and innovation for rtw and equipment at Nanushka. He has additionally served as head of rtw at Christopher Kane.
Earlier than working in-house with these manufacturers, Enviornment had his personal label referred to as Enlist. He was additionally the founder and inventive director of Enviornment Worldwide, a strategic design and pattern studio the place he collaborated with manufacturers comparable to Celine and luxurious trend teams together with LVMH Moët Hennessy Louis Vuitton.
Enviornment shall be based mostly at Joseph’s newly created design division in southwest London. The workplace homes a newly appointed design crew, atelier, product growth and manufacturing groups all in the identical constructing because the model’s headquarters.
Enviornment succeeds husband-and-wife duo Anna Lundbäck Dyhr and Frederik Dyhr, who had served as co-creative administrators since 2020.
They have been based mostly in Joseph’s former design studio and workshop in Paris, and departed after the model made the transfer again to London.
The Dyhrs have been artwork and structure lovers and ceaselessly drew on the works of Donald Judd, Richard Serra and Alexander Girard for his or her minimal, stylish collections that blended the utilitarian with the female.
Earlier designers on the model have included Susan Clayton and Louise Trotter, who’s now inventive director of Carven. After leaving Joseph she joined Lacoste.
Enviornment is the most recent trade draft from JW Anderson, the label based by designer Jonathan Anderson whose studio has emerged as a go-to place for inventive administrators. JW Anderson alumni embody Sean McGirr of Alexander McQueen; Adrian Appiolaza of Moschino, and Bruno Sialelli of Lanvin.