Made in partnership with 30 Canadian establishments, the marketing campaign consists of video testimonials from worldwide college students and alumni from universities and faculties throughout Canada.
“There’s a future in Canada for you,” say the featured college students, sharing their experiences of finding out in Canada which incorporates overcoming private boundaries, encountering and celebrating range.
For the reason that IRCC’s announcement of examine allow caps in January 2024, Canada’s worldwide schooling sector has been hit by a stream of coverage adjustments, together with a additional tightening and growth of the caps and up to date PGWP program necessities.
“For those who look from the scholar perspective, there’s been a number of uncertainty, with new bulletins nearly each Friday from Canada,” Christine Wach, IDP senior vice chairman for partnerships and stakeholder engagement advised The PIE Information.
“For such a giant choice as finding out overseas, it’s tough to have faith in Canada with this consistently altering and infrequently unfavourable narrative that’s been within the media.”
The video goals to quell these uncertainties, utilizing the scholar voice to spotlight college students’ ongoing constructive experiences.
IDP is inviting extra establishments to affix the #CanadaBound marketing campaign which is designed to welcome potential worldwide college students to the nation.
“Regardless of the adjustments, rather a lot hasn’t modified for college kids in Canada. There are a number of college students which can be thriving right here, each in schooling, of their lives and in work alternatives they’ve had by means of co-ops, internships, post-study work permits, etcetera… in order that’s what we wished to give attention to,” mentioned Wach.
“It’s necessary for the scholars to make use of their voice to speak about their experiences as a counter-narrative to a number of negativity on the web and on social media, and I feel college students belief listening to college students to listen to what issues are actually like.”
It’s necessary for the scholars to make use of their voice to speak about their experiences as a counter-narrative to a number of negativity on the web
Christine Wach
After 11 months of coverage upheaval, Canada’s international model has been “broken considerably”, in line with CBIE’s Nationwide Dialogue, which requires the institution of a pan-Canadian worldwide schooling council to convene stakeholders and rebuild ‘model Canada’.
In IDP’s newest Rising Futures scholar survey, carried out in August 2024, Canada fell from first to fourth place in potential college students’ most well-liked examine vacation spot rankings, as in contrast with the identical time the earlier yr.
In first place ranked Australia, the place the proposed examine allow caps haven’t but made it by means of parliament, adopted by the US and the UK.
“The ever-changing coverage panorama over the previous yr has shaken the boldness of scholars and households within the reliability of our immigration system,” mentioned one senior supervisor from Nova Scotia, responding to IDP’s October 2024 Canada Sector Survey.
“These insurance policies have additionally negatively impacted Canada’s repute as a welcoming nation. Repairing this reputational injury will take years,” they added.