I Examined The ten Greatest Attribution Software program: Hits And Misses

A number of years in the past, I used to be put in control of working an occasion for a small enterprise. Our small crew launched an enormous marketing campaign, pouring sources into adverts, emails, and social media. However when the outcomes got here in, we had an issue—whereas conversions have been up, we had no concept which channel was truly working.

Some argued it was the adverts, others pointed to electronic mail nurtures, and some insisted it was natural search. With no correct attribution system, we have been left guessing, so we started on the lookout for the finest attribution software program.

After deploying these instruments, we have been in a position to allocate sources extra successfully and concentrate on what actually drives outcomes. I moved past easy monitoring and gained deeper insights into how every touchpoint contributes to conversions.

In the event you’re struggling to attach the dots between your advertising efforts and income, maintain studying. I’ve examined the highest 10 advertising attribution instruments and am sharing key takeaways from my analysis that can assist you select the best technique.

My prime 10 finest attribution software program suggestions for 2025

Greatest advertising attribution software program helps companies observe and measure the affect of promoting efforts throughout channels. Throughout testing, I noticed how these instruments streamline information assortment and supply insights into what drives conversions. Options like multi-touch attribution and real-time monitoring optimize methods and useful resource allocation, offering a clearer understanding of marketing campaign efficiency.

What I search for in attribution software program

When evaluating one of the best attribution software program, I concentrate on a number of key options to find out its effectiveness: 

• Cross-channel and cross-device monitoring: I would like software program with sturdy monitoring mechanisms that may seize consumer interactions throughout varied touchpoints, together with gadgets like desktop, cellular, and pill, in addition to advertising channels similar to paid search, natural search, electronic mail campaigns, social media platforms, and show promoting. The important thing technical requirement is using persistent identifiers—similar to cookies, gadget IDs, or consumer authentication tokens—to trace customers throughout a number of gadgets and classes. I additionally count on the software program to help session stitching, which ensures a seamless view of the client journey even when customers swap gadgets or channels. This unified monitoring gives insights into how completely different touchpoints and channels contribute to conversions.
• Multi-touch attribution fashions: The software program should help a wide range of attribution fashions, together with first-touch, last-touch, linear, time decay, and algorithmic attribution. I additionally search for the power to outline and customise fashions that align with particular enterprise objectives and buyer behavior. The software program ought to leverage superior statistical strategies like regression evaluation or machine studying fashions to calculate the burden assigned to every touchpoint and replicate its true contribution to the conversion path. These fashions assist seize the complete affect of assorted advertising actions throughout all the buyer lifecycle.
• Knowledge integration: Seamless integration with different advertising instruments and platforms is crucial. The software program ought to combine effortlessly with CRM programs, advertising automation platforms, net analytics instruments, and promoting networks by means of standardized APIs or pre-built connectors. I require the power to work with completely different information codecs, similar to JSON or CSV, and help for extract, rework, load (ETL) processes to make sure information is normalized and prepared for evaluation. Integration also needs to allow clean information circulate throughout programs, eliminating guide information dealing with and enhancing general effectivity.
• Buyer journey mapping: I would like the software program to assist visualize and map the client journey from the primary interplay to the conversion. It ought to permit me to construct multi-stage funnels and carry out path evaluation to see how prospects interact with completely different touchpoints all through their journey. I additionally search for the power to section customers primarily based on behavioral traits or lifecycle phases—similar to first-time guests, repeat prospects, or cart abandoners. Interactive visualizations like heatmaps, circulate diagrams, and cohort evaluation are essential for figuring out areas the place customers drop off and for optimizing the conversion path.
• Knowledge privateness and compliance options: Given the significance of knowledge privateness rules like GDPR and CCPA, the software program should present sturdy options for compliance. I would like it to anonymize delicate buyer information, similar to private identifiers, to make sure regulatory adherence. The software program ought to embrace consent administration performance, permitting prospects to choose in or out of monitoring, and supply audit logs that observe consent occasions. These instruments assist keep transparency and be sure that the corporate complies with privateness legal guidelines, which is essential in managing buyer belief.
• Superior attribution algorithms: To enhance attribution accuracy, I search for software program that includes machine studying algorithms to investigate massive datasets of buyer habits. These algorithms can determine patterns and predict which touchpoints are probably to result in conversions, enhancing the precision of attribution fashions. Moreover, predictive analytics helps forecast which channels or campaigns are anticipated to yield the best returns, enabling me to optimize future advertising methods. I additionally want the power to constantly refine attribution fashions as new information is collected, making certain that the software program adapts to altering buyer habits and advertising tendencies.
• Knowledge visualization: The software program ought to help seamless integration with information visualization and enterprise intelligence (BI) instruments like Tableau, Energy BI, or Looker. This permits me to export attribution information and create extra superior visualizations, predictive fashions, and customized studies. I additionally require interactive dashboards that present a complete view of promoting efficiency by combining attribution insights with different enterprise metrics, making it simpler to make data-driven selections and optimize campaigns.

The listing beneath comprises real consumer evaluations from our greatest attribution software program class web page. To qualify for inclusion within the class, a product should:

• Observe interactions throughout a number of advertising and communication channels.
• Use attribution fashions like single-touch, fractional, and algorithmic attribution.
• Present dashboards and visualizations primarily based on historic information and KPIs.
• Combine with software program utilized by gross sales, advertising, or PR departments.

This information has been pulled from G2 in 2025. Some evaluations have been edited for readability.

I’ve used HubSpot Advertising and marketing Hub for over two years, and it‘s confirmed to be a robust, all-in-one advertising resolution. Strategizing, creating, implementing, and analyzing content material efficiency in one place has drastically improved our crew’s effectivity.

By having visible attribution to metrics, it is simple to attach the dots between the advertising actions we launch and the outcomes they generate. This has allowed me to present actual that means to our content material technique and guarantee we’re at all times on observe with our objectives.

Click on monitoring and computerized UTM parameter creation when sending advertising emails additional enhanced our advertising campaigns’ measurability and accuracy. It’s nice realizing that the platform takes care of those particulars robotically, liberating me as much as concentrate on different elements of the marketing campaign.

One other function I’ve enormously appreciated is the real-time visibility into the gross sales pipeline. With this, I might simply see the place leads stood within the funnel, which helped me prioritize efforts and make smarter selections.

Plus, the HubSpot Academy is a superb useful resource that helped me improve my experience. It gives priceless classes and certifications that deepen my understanding of the platform.

Whereas the HubSpot Advertising and marketing Hub is usually glorious, there are just a few areas the place I felt it might enhance. For example, in terms of advertising attribution reporting, I discovered myself wishing for extra customization choices. I wanted extra flexibility with percentages and extra methods to view and analyze the info, which might permit for deeper insights into marketing campaign efficiency.

One other space that might use refinement is the default contacts view. I’d have most well-liked to see just lately engaged prospects on the prime of the listing, even when they weren’t new. This adjustment would have made it a lot simpler to concentrate on probably the most related contacts and have interaction with them extra successfully.

As well as, I observed that HubSpot Advertising and marketing Hub lacked superior AI functionalities in analytics and database cleaning. These processes are tedious, particularly when coping with a big database, and AI-based options would have added immense worth by streamlining them and enhancing effectivity.

What I dislike about HubSpot Advertising and marketing Hub:

• One space the place HubSpot Advertising and marketing Hub might enhance is in advertising attribution reporting, the place I discovered the customization choices missing. Extra flexibility with percentages and extra methods to investigate the info would offer deeper insights.
• The default contacts view might additionally use refinement. It doesn’t prioritize just lately engaged prospects, even when they aren’t new. Having this function would permit me to concentrate on probably the most related contacts.

What G2 customers dislike about HubSpot Advertising and marketing Hub:

“HubSpot Advertising and marketing Hub provides sturdy reporting options, however customization could possibly be improved. There are limitations when creating extremely particular or tailor-made studies for sure metrics or key efficiency indicators (KPIs). Increasing the pliability of report customization could be a priceless enhancement.”

– HubSpot Advertising and marketing Hub Overview, Daniel M.

I’ve come to understand ActiveCampaign’s sturdy options that streamline electronic mail advertising and buyer journeys.

From the second I began utilizing it, I observed how intuitive and user-friendly the interface is. Navigating the platform was seamless, permitting me to dive into creating campaigns and automation workflows with out feeling overwhelmed.

One of many standout options for me was behavioral monitoring, which offered deep insights into how contacts interacted with my emails, web site, and different touchpoints. This data-driven method considerably improved my advertising effectiveness, serving to me tailor campaigns to buyer habits.

Not solely are you able to arrange electronic mail campaigns effortlessly, however analyzing their efficiency is simply as straightforward. The conversion attribution studies clearly confirmed how electronic mail clicks translated into conversions, giving me the arrogance to speculate extra in electronic mail advertising technique.

One other function that impressed me was ActiveCampaign College. The wealth of instructional content material helped me maximize the platform’s potential, whereas neighborhood boards offered priceless peer-to-peer help. Moreover, the designated knowledgeable classes have been a superb useful resource—I might converse straight with a specialist to get in-depth steerage and troubleshoot any points.

Nevertheless, there have been some areas the place I felt ActiveCampaign might enhance. For instance, I needed there was a approach to observe what number of purchases or “add to cart” occurrences have been straight tied to our electronic mail campaigns. It will have been useful to see which particular prospects made purchases or added objects to their carts.

Moreover, whereas the reporting instruments are usually priceless, I discovered them to be a bit sluggish and generally tough to arrange. It wasn’t at all times clear how you can construction studies to get probably the most related information, and the delays in processing could possibly be irritating after I was desperate to get fast insights.

Lastly, I’d have preferred to see extra attribution associated to natural searches and non-paid promoting. Whereas ActiveCampaign excels with electronic mail attribution, there appears to be much less concentrate on monitoring the efficiency of natural visitors and non-paid campaigns. Increasing this is able to have allowed for a extra complete understanding of how all advertising channels contribute to conversions.

What I dislike about ActiveCampaign:

• I discovered the info attribution for advertising emails to be inadequate. It didn’t present clear insights into purchases or “add to cart” actions tied to electronic mail campaigns. With the ability to observe particular buyer actions would have supplied a greater understanding of how our emails contributed to precise conversions.
• Whereas the reporting instruments are usually helpful, I discovered them to be sluggish and tough to arrange at instances. The delays in processing and the unclear construction made it irritating after I wanted fast and related information insights.

What G2 customers dislike about ActiveCampaign:

“The reporting capabilities are restricted, with a poorly designed and sluggish interface. Experiences are sometimes inaccurate, and the weak attribution mannequin makes it tough to belief the numbers, which could possibly be a dealbreaker for firms with a longtime advertising operate. Moreover, performance for channels outdoors of electronic mail feels disjointed—SMS is difficult to configure, and the transactional electronic mail function requires signing up for a separate platform and integrating it like a third-party device.”

– ActiveCampaign Overview, Verified Consumer in Advertising and marketing and Promoting

CallRail is a call-tracking device. I’ve discovered it to be extremely efficient in monitoring advertising efforts, and one of many options I respect most is the way it permits me to determine which advertising efforts generate probably the most calls. As a substitute of counting on assumptions or incomplete buyer suggestions, I get concrete information exhibiting which adverts, key phrases, or sources drive cellphone leads. 

Proving return on funding could be a significant problem for companies that depend upon cellphone calls to transform leads. CallRail simplifies this course of by straight linking cellphone calls to particular campaigns, key phrases, or adverts. This function permits me to see precisely what number of leads are coming from every supply.

One other highly effective function of CallRail is its means to assign particular person monitoring numbers to completely different campaigns, whether or not they’re print, radio, TV, or on-line adverts. This enables me to trace attribution and ROI throughout varied advertising channels with precision.

What’s even higher is that CallRail measures not solely the amount but additionally the quality of calls. This added layer of perception helps me make smarter selections, specializing in campaigns that ship probably the most priceless leads and making certain higher outcomes for purchasers.

Nevertheless, as a lot as I worth CallRail’s capabilities, I encountered just a few challenges throughout my testing. Organising the system can be fairly time-consuming. For somebody who isn’t notably tech-savvy, configuring monitoring numbers, routing, and different options could possibly be irritating. 

One other subject I encountered was lacking information. Whereas CallRail gives highly effective insights, there have been events when some calls weren’t recorded or logged correctly. This can be a concern, as any lacking information can distort the conclusions drawn from analyzing advertising effectiveness. Even a small share of untracked calls can result in inaccurate tendencies or deceptive assumptions, making it tough to get a full image of marketing campaign efficiency.

Lastly, whereas the reporting instruments in CallRail are helpful, they are often considerably restricted. I observed that a few of the API connections to third-party reporting platforms didn’t at all times work as easily as I’d have preferred. This may be irritating when attempting to combine information into different programs for extra complete evaluation.

What I dislike about CallRail:

• Organising CallRail will be time-consuming and difficult for many who aren’t notably tech-savvy. Configuring monitoring numbers and routing can develop into irritating if you happen to’re unfamiliar with the platform’s technical points.
• I skilled points with lacking information, the place some calls weren’t recorded or logged correctly. This could distort the conclusions drawn from marketing campaign evaluation, as even small quantities of untracked calls can result in inaccurate tendencies and deceptive assumptions.

What G2 customers dislike about CallRail:

“CallRail lacks the power to trace attribution for overlay chat widgets, which have gotten mainstream communication instruments for web sites.”

– CallRail Overview, Trevor J.

Having examined WhatConverts, a lead monitoring and reporting software program, I shortly discovered it to be a superb device for monitoring and attributing conversions throughout a number of channels.

The multichannel attribution permits me to trace a number of buyer interactions that result in a conversion, making it simpler to grasp the complete buyer journey. Whether or not the lead comes from SEO (search engine marketing), Google Enterprise Profile (GBP), or paid adverts, WhatConverts does a powerful job of offering a transparent image of the contributing elements behind conversions. 

One other main good thing about WhatConverts is its means to combine with standard advert platforms, simplifying information assortment, distribution, and evaluation. This function is vital for streamlining advertising operations, permitting me to determine and get rid of wasted advert spend. With its clear attribution fashions, I might simply see which adverts have been performing effectively and which weren’t. This allowed me to reallocate my funds to top-performing campaigns, maximizing ROI and enhancing general advertising effectivity.

Key phrase attribution can be an amazing function, particularly when optimizing accounts. It lets me see which key phrases are driving conversions, which helps with fine-tuning PPC campaigns and enhancing general concentrating on methods. This side of WhatConverts has confirmed to be important for figuring out high-performing key phrases and making certain that advertising efforts are aligned with enterprise objectives.

Nevertheless, there are just a few areas the place I consider WhatConverts might enhance. First, I’d like to see extra integrations, notably with CRMs. The information collected by WhatConverts is very priceless, and having the ability to combine it straight into varied CRMs while not having to depend on exterior instruments would streamline the method much more.

Reporting customization could possibly be a bit of extra versatile. Whereas WhatConverts does present priceless insights out of the field, customers may need extra choices for customizing studies primarily based on their particular wants. Exploring the platform’s obtainable customization choices is crucial for getting probably the most out of its reporting options, however a broader vary of customization would positively improve the consumer expertise.

I did discover that some customers may face a studying curve when first organising the system. The preliminary setup course of will be considerably advanced and time-consuming, which can deter new customers.

What I dislike about WhatConverts:

• I’d like to see extra integrations, notably with CRMs. Direct integration would get rid of the necessity for exterior instruments, making information administration smoother and extra environment friendly.
• Reporting customization could possibly be extra versatile. Whereas the platform gives priceless insights, the power to tailor studies to particular wants would improve the consumer expertise, giving extra management over how information is introduced.

What G2 customers dislike about WhatConverts:

“I like most of it! It’s tremendous useful! Nevertheless, the first-click attribution default is completely different from each the Advertisements platforms and GA4, which creates a problem. I’ve additionally heard from my net firm that organising new types is a heavy raise, although I assume help may assist alleviate that. The definitions of duplicates vs. repeats, in addition to setting the attribution window for “repeat,” is also clearer. What I’ve been combating is constructing a central lead database to keep away from having to go to WhatConverts and our lead administration system to seize and reply to leads. I can’t work out how you can consolidate offline leads and paid calls from different call-tracking platforms into WhatConverts or elsewhere, particularly with all of the completely different attribution fashions in play.”

– WhatConverts Overview, Verified Consumer in Client Companies

Utilizing Triple Whale has considerably improved how I handle and analyze information throughout advertising channels. One of many key benefits of this platform is that it aggregates all information sources in a single place. This centralization has allowed me to make faster, extra knowledgeable selections.

I additionally appreciated how the platform tracked bills, value of products bought, and advertising spending, giving me a extra complete view of profitability past the standard revenue and loss assertion.

True attribution to advert spend is one other essential profit I’ve skilled. With Triple Whale, I lastly had readability on the place advertising {dollars} have been simplest. I notably appreciated the power to see new buyer value per acquisition (CPA) and return on advert spend (ROAS) metrics, that are invaluable for understanding the effectiveness of my campaigns. This degree of perception was essential for our rising enterprise, because it offered a real-time understanding of how effectively they’re scaling and the place changes wanted to be made.

One of many issues I discovered most dear is how we’ve been in a position to examine Triple Whale’s information with what we see in Fb and Google Analytics. These platforms every have their very own attribution home windows, which might result in discrepancies in information reporting. By utilizing Triple Whale as a further supply, I used to be in a position to cross-check and get a clearer view of my marketing campaign efficiency. 

One other function that stands out is the platform’s means to trace particular person shopper journeys throughout a number of advertising channels. I might clearly see the trail every buyer took to buy a product, which helped me higher perceive which touchpoints have been simplest in driving conversions. 

Nevertheless, there are just a few areas the place Triple Whale might nonetheless enhance. Aggregating all the info can generally sluggish the system down, particularly when coping with massive datasets. Whereas the crew is actively engaged on enhancing this, it’s one thing to remember when working with advanced information units.

I additionally discovered that cohort monitoring could possibly be clearer. At the moment, it’s difficult to investigate how particular teams of shoppers carried out over time, particularly when it comes to middle-funnel conversions. I couldn’t get a transparent view of shoppers who clicked by means of, grew to become a lead, and ultimately made a purchase order, which left a spot in understanding the complete conversion journey.

Lastly, Triple Whale is at present solely obtainable by means of Shopify, which limits its use to companies that run on different CMS platforms like WooCommerce, Drupal, or Magento. If Triple Whale expanded to different platforms, it will be a way more versatile device for a wider vary of e-commerce companies.

What I dislike about about Triple Whale:

• Aggregating all the info can generally sluggish the system down, particularly with massive datasets. Though the crew is working to enhance this, it could nonetheless be a difficulty when working with advanced information.
• Cohort monitoring could possibly be clearer, because it was difficult to investigate particular buyer teams over time. The dearth of visibility into middle-funnel conversions created a spot in understanding the complete conversion journey.

What G2 customers dislike about Triple Whale:

“I am unable to view completely different sublevels of the marketing campaign, advert set, and advert straight. I can solely take a look at the marketing campaign degree, and if I need to see the advert set degree, I’ve to click on by means of. I am additionally not a fan of the export function. The income numbers are sometimes inaccurate, particularly with view-through attribution. If that subject will be mounted shifting ahead, it will save my crew plenty of time. Moreover, the load time for higher-spending accounts could possibly be improved.”

– Triple Whale Overview, Verified Consumer in Advertising and marketing and Promoting

What I dislike about Invoca:

• The lack to hyperlink inbound calls on to precise gross sales made it tough to measure the complete affect of calls on enterprise outcomes. Whereas name monitoring was priceless, the shortage of clear income attribution restricted its effectiveness in assessing ROI.
• The time zone performance was irritating, because it didn’t regulate for the native time zone of calls. This created confusion for companies working throughout a number of areas, making it tougher to precisely interpret name information.

What G2 customers dislike about Invoca:

“Organising monitoring and reporting in Invoca can take time initially, particularly with a big quantity of numbers and areas to observe, making it a logistical problem. Nevertheless, this setup course of is a one-time effort, and as soon as accomplished, the system runs easily.”

– Invoca Overview, Kyle J.

What I dislike about affect.com:

• The dashboard may gain advantage from extra customization choices to raised swimsuit particular person wants. Tailoring the format and prioritizing particular metrics would make managing a number of campaigns simpler.
• Whereas implementation is simple for these accustomed to instruments like Google Tag Supervisor, it may be difficult for companies with out technical sources. Firms with no devoted tech crew could face a steeper studying curve or require further help to arrange the platform effectively.

What G2 customers dislike about affect.com:

“The dashboard customization in Invoca is user-specific, that means updates to pinned or constructed studies are usually not seen to different customers on the account. This requires every consumer to manually replace their dashboard, which will be inconvenient. A shared dashboard choice would enhance collaboration and effectivity throughout groups.”
– affect.com Overview,  Tori P.

What I dislike about Dreamdata:

• The information visualization was advanced and never as intuitive as I had hoped, making it tougher to interpret key insights shortly. Given the huge quantity of knowledge Dreamdata handles, enhancing visualization instruments might considerably improve usability.
• Whereas the dashboards have been customizable, the lack to avoid wasting custom-made views meant reconfiguring metrics every time. This added further steps to my workflow, making the method much less environment friendly than it could possibly be.

What G2 customers dislike about Dreamdata:

“We discover it a bit difficult to trace upsell and cross-sell offers individually in the mean time. It will even be useful to see advert impressions on the account degree within the buyer journey (ABM) dashboard, as at present, we will solely view engagements and touchpoints. Moreover, being able to view development and period-on-period comparisons natively within the device could be a significant enchancment. Nevertheless, the Dreamdata crew takes suggestions significantly, so we’re optimistic that these options can be obtainable quickly.”

– Dreamdata Overview, David B.

Flowcode is a QR code platform designed for measuring conversions. One of many largest benefits I observed was how easy and user-friendly it’s to create customized QR codes.

The interface on Flowcode’s net platform is intuitive and straightforward to navigate. I might simply generate QR codes, customise them, and combine them into varied advertising supplies.

The true energy, nevertheless, lies in its means to redirect QR codes to different URLs as wanted, which provides nice flexibility. This function was extremely helpful, as I might simply adapt the codes over time and observe the success of various campaigns.

One other main profit was the power to add UTM parameters to the Flowcodes. By including UTMs, I might observe clicks, information, and attribution straight in Google Analytics 4 (GA4), which was essential for analyzing the efficiency of print adverts, over-the-top (OTT) content material, linked TV (CTV) adverts, and out of doors activations. 

Nevertheless, there have been just a few points the place Flowcode might enhance. Organizing the QR codes throughout the platform might get a bit irritating at instances. As I added increasingly codes, retaining observe of them grew to become difficult.

One other draw back I encountered was with design flexibility of the QR codes. Whereas Flowcode provides some customization choices for the design, it restricts you to a sure set of colours within the builder. It will be way more perfect if I had extra freedom in selecting customized colours to match branding necessities or marketing campaign wants. 

The search performance throughout the platform additionally left room for enchancment. The necessity to open a number of folders to discover a particular QR code will be time-consuming and cumbersome. A extra sturdy search device that allowed for simpler and sooner entry to particular codes would enormously improve the consumer expertise.

What I dislike about Flowcode:

• As I added extra QR codes, organizing them throughout the platform grew to become more and more difficult. A extra environment friendly approach to categorize or handle codes would have been helpful, particularly for larger-scale campaigns.
• Flowcode’s design flexibility was restricted by the colour choices obtainable within the builder. Having extra freedom to decide on customized colours would permit for higher alignment with branding and marketing campaign necessities.

What G2 customers dislike about Flowcode:

“The backend interface of Flowcode could be a bit complicated, notably in terms of sharing the platform amongst a crew.”

– Flowcode Overview, Verified Consumer in Hospitality

Throughout my time testing Demandbase One, an account-based, go-to-market platform for B2B enterprises, I found a number of standout options that make it a superb device for enhancing advertising attribution and marketing campaign constructions.

One of the crucial compelling points is its means to supply intent alerts that point out which accounts are actively researching your organization. This function not solely alerts you to potential prospects but additionally helps information your concentrating on technique by offering prediction scores on which accounts to concentrate on for outreach.

Utilizing the identification and scoring mannequin, I used to be in a position to prioritize prospects and information them extra successfully down the gross sales funnel. This helped me design extra focused advertising methods, which was a major benefit.

The platform provides you full management over the constructing course of, enabling you to form your attribution fashions primarily based in your distinctive necessities. This flexibility was extremely helpful for structuring campaigns and refining attribution fashions to raised align with our goals.

Whereas the platform integrates with varied programs, syncing information between Demandbase One and different instruments can generally be advanced and time-consuming. Making certain information consistency throughout platforms requires important effort, which can pose a problem for groups that depend on clean, real-time information circulate.

Lastly, the consumer interface (UI), whereas complete, will be overwhelming for finish customers. With out full coaching, it may be tough to leverage all of the insights that Demandbase One provides, which could hinder the platform’s effectiveness for much less skilled customers.

What I dislike about Demandbase One:

• The lead-to-account matching engine was not at all times intuitive, which made it difficult to keep up excessive information high quality for lead-to-account associations. This inconsistency might lead to inaccuracies, making it tougher for me to make knowledgeable selections primarily based on dependable information.
• Syncing information between Demandbase One and different programs was generally advanced and time-consuming. The hassle required to make sure information consistency throughout platforms created friction for me, particularly since I depend on seamless, real-time information circulate.

What G2 customers dislike about Demandbase One:

“I discover the dashboard tough to navigate. Whereas there are various nice insights obtainable, it may be exhausting to floor them. You usually find yourself clicking into an account or prospect after which have to determine how you can return to the primary report. It will be extra useful to have a high-level, actionable report that aligns higher with my workflow.”

– Demandbase One Overview, Brianna H.

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