Have you ever ever checked out a Keepa graph and thought, “Are you positive these are Amazon costs and gross sales ranks? It appears to be like extra just like the outcomes of a loopy lie detector take a look at.”
Keepa is useful gizmo that, when used accurately, can give you the important info you want to make good sourcing choices. We use Keepa all through every day as we work on our Amazon FBA enterprise, whether or not it’s out sourcing retail arbitrage, at residence doing on-line arbitrage or wholesale analysis, or in repricing our stock.
In the event you’d relatively see a video introduction to Keepa, then scroll down towards the top of this weblog publish and I’ll present you a video walkthrough on perceive Keepa graphs.
Check out a Keepa graph for a product on Amazon.
At first this graph can appear like nonsense – simply quite a lot of blue, black, and inexperienced squigglies with some orange and white shading thrown in. However all of those colours and contours will make sense to us shortly.
Keepa Colour Key
In the event you look to the appropriate of the graph, you’ll see a field with a key to the colours on the graph:
- Amazon = orange
- Market New = blue
- Market Used = black
- Gross sales Rank = inexperienced
Below the primary 4 traces of the Keepa key there are lots of extra information choices you’ll be able to select to view, which might be very useful, however for proper now, we’ll give attention to studying and understanding the info from these first 4 traces (Amazon, Market New, Market Used, and Gross sales Rank).
How Far Into the Previous Do You Wish to Go?
Under this key, there’s an inventory of date ranges the place you’ll be able to choose the time period you want to have a look at: day, week, month, 3 months, a yr, or all the info Keepa has ever tracked on this merchandise.
{Dollars} and Dates on Keepa
Alongside the left facet of the graph are greenback quantities, with the bottom quantity on the backside and the very best on the prime. Alongside the underside of the graph are the dates you might have chosen for the graph, with the newest date on the appropriate and the oldest date to the left. Alongside the appropriate facet of the graph are the gross sales rank numbers, with the bottom on the backside and the very best on the prime.
You possibly can click on to take away every of the units of knowledge within the color-coded key to the appropriate of the graph. In the event you click on Amazon, Market New, Market Used, and Gross sales Rank, you’re left with a plain white graph with no traces or shading.
Amazon In Inventory or Out of Inventory?
In the event you click on so as to add again the Amazon information, now you will notice orange shading that signifies when Amazon has had the merchandise in inventory. If the realm is orange, Amazon is in inventory. Wherever you see white gaps on the graph, Amazon is out of inventory. In the event you click on on the totally different date ranges you’ll be able to have Keepa show how usually Amazon is in or out of inventory on the merchandise.
Keepa Gross sales Rank Historical past (want paid subscription for gross sales rank)
Now, in the event you click on the orange circle to take away the Amazon information and click on the inexperienced circle to deliver up the gross sales rank information, then you definately’ll see a inexperienced line come up on the graph to indicate the modifications in gross sales rank over time. Discover that the upper gross sales rank quantity is on the prime of the graph and the decrease gross sales rank quantity on the backside.
BIG TIP: Any time the gross sales rank quantity considerably strikes from a bigger quantity to a smaller quantity signifies at the least one sale has occurred. Typically the development in gross sales rank means a number of gross sales. There may be not a technique to know for positive the algorithm for the way Amazon gross sales impression the merchandise’s gross sales rank, however the extra gross sales the merchandise will get over a latest time interval, the higher (decrease) the gross sales rank quantity will get.
All of the Information You Want in One Place
In the event you transfer your cursor over the graph, you’ll see small packing containers that pops up close to the cursor to inform you the entire information (that you’ve got activated on the Keepa key) at that individual time limit. Across the cursor, you’ll be able to see Amazon’s worth, the Market New worth, the Market Used worth, and the Gross sales Rank. On the backside, there might be a field that exhibits you the date that the info is from. As you slide your cursor throughout the graph, you’ll be able to see the place the worth and gross sales rank goes down or up over time.
Keepa is 100% Very important to Success on Amazon
I can’t think about my Amazon FBA enterprise with out utilizing Keepa every day. Proper now, the pricing historical past for Keepa is free, however the gross sales rank (and another important information, like purchase field historical past) is included in a minimal paid subscription. For extra info on how to join a subscription to Keepa, click on right here. I believe that the Keepa information plan is 100% price the associated fee, and I believe you’ll too.
Keepa Video Stroll Via
Be sure you try the display screen seize video beneath the place I’ll present you a fundamental walk-through of how Keepa works. Additionally, don’t neglect to subscribe to the Full-Time FBA YouTube channel for notifications once we add new movies (which is usually).
Watch this video in full-screen mode for higher viewing.
The above weblog publish and video are solely scratching the floor on what is feasible with Keepa. I solely confirmed you learn and perceive just a few of the info factors, however Keepa has a lot extra that may enable you to make the neatest sourcing and pricing choices on your Amazon FBA enterprise.
I need to encourage you in the present day in the event you’re making sourcing choices with out utilizing historic gross sales rank and pricing information from Keepa — there’s a higher manner to purchase Amazon FBA stock! You may make smarter sourcing choices. Your enterprise will vastly profit in the event you take the time to discover ways to use Keepa the appropriate manner.
How about you? Do you utilize Keepa? What’s your favourite factor about Keepa? I’d love to listen to from you within the feedback beneath.
You know the way I take advantage of Keepa? Not solely does Keepa present me the gross sales rank historical past and pricing historical past, it additionally exhibits me different essential information, like purchase field historical past, used merchandise historical past, Amazon in inventory historical past, competitor’s inventory ranges, and a lot extra.
To search out out all the things there may be to learn about utilizing Keepa to make good sourcing choices, you’ll want to try our course, The Reseller’s Information to Keepa: Utilizing Amazon Gross sales Historical past to Make Sensible Sourcing Selections.
This course will stroll you thru all the things you want to know to make sense of Keepa in methods you’ve by no means considered. With this course, you’ll make higher sourcing choices, higher pricing choices, and also you’ll develop your Amazon enterprise to the subsequent stage by promoting your stock sooner and at increased costs!
I can’t wait to share all of this data with you in our up to date course, The Reseller’s Information to Keepa.