Hospitality Driving Luxurious Furnishings Enterprise 2025

MILAN — During the last two years, luxurious furnishings maker B&B Italia has been on the forefront of the rising demand for tailored tasks for luxurious residences, retail and inns. Amongst its most up-to-date tasks are The Whiteley in London, South Banks Turks and Caicos, Mandarin Oriental Beverly Hills, Casa Bella Residences by B&B Italia Miami and One Bangkok. It additionally participated in a landmark U.S. renovation: the Waldorf Astoria Residences New York on Park Avenue, for unique turnkey furnishings packages inside the metropolis.

“The manufacturers of the B&B Italia Group [which include upscale furniture brand Maxalto and kitchens brand Arclinea] are characterised by a powerful complementarity, and we’ll proceed to exhibit our manufacturers’ collections collectively.…This works significantly effectively within the contract enterprise, the place most of the tasks are realized with custom-made merchandise from B&B Italia and Maxalto, together with Arclinea kitchens,” B&B Italia Group chief government officer Demetrio Apolloni advised WWD.

The furnishings enterprise veteran joined dad or mum firm Flos B&B Italia Group final yr, after holding management positions at Swiss firm Vitra, U.S. agency Knoll and Italy’s Kartell, in addition to senior government roles at B&B Italia from 1993 to 2006, together with CEO of B&B Italia U.S.

Worldwide, the hospitality enterprise is booming. In August, a examine by PwC mentioned demand for prolonged keep services is surging. “Insiders count on this development to persist, and never solely within the U.S. Some estimate the worldwide extended-stay market at $300 billion,” it mentioned. This yr alone, annual occupancy for U.S. inns is anticipated to rise to 63.6 p.c.

B&B Italia Group is a part of Flos B&B Italia Group, previously often known as Design Holding. The conglomerate additionally contains Flos, Louis Poulsen, Lumens, Arclinea, Maxalto, Azucena and Audo Copenhagen and produces Fendi Casa by a three way partnership with the Roman trend home. B&B Italia Group alone closed 2023 with a turnover of 267 million euros.

“We count on to keep up secure revenues for 2024. After the distinctive two-year post-COVID interval, during which the high-end design market underwent really distinctive development, the sector has naturally normalized,” Apolloni added, noting that the corporate has a presence in additional than 80 international locations with 11 flagships, 70 single-brand shops and 900 specialised models, with exports producing 80 p.c of its whole revenues. With hospitality pinpointed as a major supply of development, the group has strategically appointed new hires in Hong Kong to penetrate the Asian market, the U.S. and two hires in mainland China, its prime markets outdoors of Europe.

Whereas retailer openings have been slated for South Korea, Japan and Australia, Apolloni mentioned the U.S. —the place there are shops in Chicago, Dallas, Miami, San Francisco, Los Angeles, Boston and New York — is a market the place they’ve launched a brand new retail mannequin during which Maxalto and Arclinea work together collectively beneath one roof. The brand new Boston location, within the Again Bay district, is a chief instance of certainly one of its straight operated shops that’s emblematic of this new mannequin. In Miami the group just lately enlarged its B&B Italia Design Studio.

“America stays certainly one of our focus markets and orders stay secure, even for our contract sector devoted to {custom} tasks for private and non-private residential properties. American prospects are curious, dynamic and curious about our merchandise, which mix performance, high quality and above all, distinctiveness,” he mentioned, noting the group just lately unfurled a digital marketing campaign that includes its finest and longest-selling merchandise such because the Charles and Camaleonda sofas, accompanied by the phrases “Purchase the Authentic.” The goal is to strengthen its model identification and underline the significance of the battle towards counterfeiting.

When it comes to luxurious retail, B&B Italia Group has labored with Rolex, Gucci, Rolls-Royce and Bulgari, and for hospitality the Bulgari inns in Tokyo and Rome.

Trying forward, the group is gearing as much as fete Maxalto in 2025, which has for 30 years been beneath the creative route of famed architect Antonio Citterio. In 2026, it’ll rejoice the sixtieth birthday of B&B Italia and the one centesimal birthday of its founder Piero Ambrogio Busnelli.

For Design Miami, which kicks off Wednesday, B&B Italia will showcase its new The Assortment idea, which can be uncovered within the home windows of its flagship and highlights its heritage designs in addition to its aptitude for brand new, design-forward ones.

On Wednesday, B&B Italia will host two by-invitation occasions at its Miami Design District showroom, showcasing its dedication to bridging artwork and design: “Residing with Artwork and Design” a morning speak and later a night cocktail.

Moreover, B&B Italia will unveil its design for the unique Collectors Lounge. Company to the lounge can view the designs of the Tufty-Time and Ray sofas, the Up5_6 from the Serie Up 2000, the Attract O’ tables and equipment — all illuminated with Flos lighting.

B&B Italia items may even be featured on the Kohler x Treatment Place Seaside Membership at The Version Resort in Miami Seaside, with a deal with the corporate’s out of doors furnishings choices, chosen to enrich the colourful Miami seaside atmosphere.