High Formulation 1 Drivers In Trend and Magnificence Partnerships 2025

Since making his debut in 2001, Fernando Alonso has been a fixture within the paddock — he retired in 2018 earlier than making his return in 2021. The 2-time World Champion, successful the coveted title in 2005 and 2006 for Renault, drives for Aston Martin. He’s been with Aston Martin since 2023, changing Sebastian Vettel after his retirement.

Boss was named Aston Martin’s official Trend Companion in June 2022; Alonso was named model ambassador of the German trend model alongside the crew partnership. Boss was initially an attire crew sponsor of Mercedes from 2005 till 2017, when it moved into Formulation E. Alonso has additionally been an Oakley model ambassador since 2011; it returned to the racetrack after 5 years in 2021 when it was named technical provide associate of Aston Martin.

“I’ve lengthy been a fan of Boss and I’m thrilled to tackle this new position as an envoy throughout the bigger scope of their sponsorship of the Aston Martin Formulation 1 crew,” Alonso beforehand informed WWD. “I stay up for working carefully with the model and representing what it means to be a real Boss each on and off the racetrack.”

After becoming a member of Formulation 1 in 2017, Pierre Gasly has been a driver throughout the Pink Bull Racing universe together with its sister crew and its subsequent rebrandings — he gained his first Grand Prix in 2020 at Monza with AlphaTauri — earlier than making the change to his compatriot French crew, Alpine in 2023.

Though he can frequently be seen attending Paris Trend Week and Louis Vuitton off the monitor, Gasly, as a part of Alpine’s partnership with the corporate, is sponsored by Berluti — an Alpine Class Companion since June 2022. He dons H. Moser & Cie watches and was named their first ambassador in March 2024. And largely notably, Gasly was named Givenchy Magnificence’s model ambassador for its Givenchy males’s perfume franchise this yr. Earlier this February, he fronted the model’s Gentleman Society Eau de Parfum Ambrée marketing campaign.

“To me, Givenchy epitomizes each timeless class and boldness,” Gasly beforehand informed WWD. “For my part, the model represents the artwork of self-assertion and pushing your self additional — an ideal match with my very own life-style and philosophy.”

With the seven-time World Champion a serious catalyst for the largest manufacturers making their foray into the Formulation 1 scene, Lewis Hamilton continues to beat the trend world, each on and off the monitor. Since becoming a member of Formulation 1 in 2007, Hamilton’s résumé speaks for itself: he’s pushed for McLaren, Mercedes and now Scuderia Ferrari.

Up to now, Hamilton has largely averted main model ambassador roles. All through the Australian Grand Prix season opener, Hamilton wore Jacquemus, Zegna, Bottega Veneta and Willy Chavarria. Most notably, he grew to become Lululemon’s latest model ambassador. And he’s labored with Kim Jones on a Dior life-style capsule assortment; Hamilton’s attended Dior Homme reveals through the years as a world model ambassador.

As a part of his contract as a Ferrari driver, Hamilton might be seen sporting the Italian racing crew’s slew of heavyweight sponsors for crew appearances: Richard Mille watches, Ferrari Style fits, Puma tracksuits and Ray Ban sun shades.

“It’s in the end manufacturers that I like,” Hamilton beforehand informed WWD. “I attempt to collaborate with designers — and so they provide you with customized items — which is at all times superior. Within the totally different places I am going to, I like to make the most of my platform to focus on up-and-coming designers as nicely. There’s lots of choices however I solely have 4 days; there’s solely a lot you possibly can put on to the monitor.”

Since his debut in Formulation 1 in 2018, Charles Leclerc has grow to be the face of Ferrari and is broadly seen because the chosen to carry the title win again to Italy for the Tifosi, Ferrari’s die-hard fan base. Now Lecerlc is racing alongside Hamilton for the 2025 season. Off the monitor, Leclerc is equally in demand — he can frequently be seen sporting manufacturers reminiscent of Nahmias, Studio Nicholson, Brunello Cucinelli, Off-White and extra.

Leclerc was named APM Monaco’s model ambassador in 2022; he’s created quite a few collections with the model as a tribute to his Monegasque roots. Furthermore, Leclerc has been a world model ambassador for Richard Mille who has sponsored him since his early karting days for greater than a decade — Richard Mille additionally grew to become a Ferrari associate in 2021. Ferrari’s 20-year associate, Puma equally named Leclerc a world model ambassador in 2024. And like his new teammate, Leclerc can usually be seen sporting Ferrari Type fits and Ray-Ban sun shades.

“I’m very blissful to grow to be a member of the Puma household,” stated Leclerc. “There are such a lot of iconic Puma athletes that I regarded as much as after I was youthful. Now, to have the ability to be a part of the identical household is a particular second for me.”

McLaren’s longtime driver Lando Norris entered Formulation 1 in 2019. He gained his first Grand Prix in 2024 at Miami, Zandvoort, Singapore and Abu Dhabi — serving to his crew clinch the Constructors Championship trophy alongside teammate Oscar Piastri. Norris additionally gained the primary race of the yr on the Australian Grand Prix.

Tumi named Norris to be its international model ambassador in 2021 — Lando has starred in a number of campaigns through the years together with McLaren’s Sixtieth-anniversary assortment. The model has been McLaren’s official baggage associate since 2021. Levi’s and Reiss have each tapped him alongside Piastri to star in quite a few its campaigns as a part of its McLaren partnership; each manufacturers debut their collaborations with McLaren in 2024.

“Working with Tumi these previous few years has been an unbelievable expertise, particularly on this new marketing campaign the place the content material feels tremendous private to me,” stated Norris. “The leather-based Turin items provide an actual premium really feel, which is a pleasant, glossy various to the Tumi x McLaren package I carry to races.”

In 2015, Carlos Sainz made his debut in Formulation 1 alongside Max Verstappen at Toro Rosso earlier than shifting on to race at Renault, McLaren and Ferrari. Following Lewis Hamilton’s changing Sainz at Ferrari, he now races alongside Alex Albon at Williams Racing. All through his decade-long profession and solely the fourth driver to race for essentially the most profitable groups in Formulation 1 historical past, Sainz gained 4 Grand Prix throughout his time with Ferrari at Silverstone, Singapore, Australia and Mexico.

This yr, Sainz was named L’Oréal Paris’ international ambassador — starring in a marketing campaign for its Elvive haircare line; Sainz follows within the footsteps of racing legend Michael Schumacher, who was named a spokesperson for L’Oréal’s Elvive shampoo model in 2000. As a part of Williams Racing’s two-year licensing deal, Sainz and his teammate starred in Carl Friedrik’s baggage marketing campaign. And alongside his father (additionally named Carlos Sainz), Hackett London tapped Sainz to star within the father-son new spring 2025 advert marketing campaign.

“One of many issues I’ve inherited from my dad, aside from the love and keenness for our sport, is his sense of favor and style for high quality clothes,” stated Sainz. “A Hackett resolution that feels elegant, younger and stylish, all on the identical time.”

Because the reigning champion, Max Verstappen has been with the Pink Bull racing household since his debut because the youngest driver in Formulation 1 at its sister crew Toro Rosso earlier than shifting as much as the foremost leagues at Pink Bull in 2016. On the age of 18, Verstappen grew to become the youngest driver to win a Grand Prix ever. And to this point, Verstappen has gained 4 consecutive championships from 2021 to 2024.

Since 2016, Tag Heuer has been the official timekeeper and associate of the Pink Bull Racing crew — Verstappen was appointed model ambassador as a part of this partnership. Pepe Denims additionally has been a Pink Bull associate since 2010, with Verstappen fronting its 2024 model marketing campaign. Most notably, Alpha Tauri (Pink Bull’s trend model) appointed Verstappen as its international ambassador this yr.

“I at all times just like the AlphaTauri kinds,” stated Verstappen. “It’s very elegant. It’s a very good match, and really snug. The synergy between design and technical performance is essential to his confidence — whether or not earlier than a race, off the monitor, or whereas travelling to a Grand Prix. There are different manufacturers the place it might look cool, but it surely’s not snug to put on. With AlphaTauri, what I like is that it appears to be like slick, it appears to be like actually trendy, and it’s actually nice to put on.”