Group Liquid, the worldwide skilled esports group, launched MyBlue, a local fan engagement platform constructed on the Sui blockchain and good contact platform.
The launch of MyBlue is the results of a collaboration between Group Liquid and Mysten Labs, the unique contributor to Sui. The 2 events introduced their partnership in February 2024.
Collectively, Mysten Labs and Group Liquid are reimagining fan loyalty, empowering followers to unlock unique, one-of-a-kind digital rewards with low-cost, environment friendly transactions, customizability, and the unparalleled pace of Sui’s blockchain.
MyBlue builds on the legacy of Liquid+, Group Liquid’s unique fan platform launched in late 2020. With MyBlue, followers will get their very own soulbound avatar of Blue, Group Liquid’s mascot, that they will customise with digital gadgets earned by finishing quests.
These collectibles will embrace memorabilia of necessary moments of their fan journey, in addition to enjoyable gadgets that allow fan customization and self-expression. To earn this stuff, customers full quests by interacting with Group Liquid, like watching dwell esports matches or participant streams, responding to social media posts, chatting with the neighborhood on Discord, submitting memes or phrases of encouragement to groups, answering quizzes, and extra.
Followers can even unlock extra rewards and worth, reminiscent of signed jerseys, TL retailer reductions, in-game foreign money, unique merch and participant entry, and even one-of-a-kind experiences like journeys to an esports occasion.
“We’re excited to launch MyBlue to our followers, in addition to the broader esports and gaming communities,” stated Steve Arhancet, co-CEO of Group Liquid, in a press release. “Because of our partnership with Mysten Labs, we’ve taken the very best elements of Liquid+ and upgraded it by integrating Sui to make the last word fan platform. Followers present up for us, and MyBlue will allow us to maintain displaying up for them by providing superb experiences and distinctive rewards. I can’t anticipate all our followers to get their very own Blue.”
With the launch of MyBlue, Group Liquid and Mysten Labs stated they’re redefining fan engagement by offering followers with significant interactions throughout the Sui ecosystem. The customized Blue and all earned gadgets will probably be saved on Sui, giving customers true possession of their particular person fan journey. Moreover, customers create their MyBlue account via Mysten Labs’ product, zkLogin, which allows simplified entry to blockchain apps on Sui through signing in with acquainted net credentials, like Google and Twitch.
“Seeing Group Liquid push the boundaries of what’s doable in esports and onchain experiences is extraordinarily validating,” stated Anthony Palma (an ace Name of Responsibility participant), head of gaming partnerships at Mysten Labs, in a press release. “By way of integrating Sui, Group Liquid followers may have a frictionless journey on MyBlue, buying collectibles to showcase their fandom with out the necessity for a deep understanding of the underlying blockchain expertise the platform is constructed on. By way of our partnership with Group Liquid, Mysten Labs offers MyBlue customers a singular expertise to customise avatars, full quests, and earn rewards.”
Group Liquid will host a celebration occasion on Thursday, November 14 for the launch of MyBlue on twitch.television/teamliquid, from midday to 4 pm Pacific time. Followers will be capable of earn prizes by digitally taking part in the world’s largest crane sport and by getting into the “Final TL Fandom Package” giveaway that features a TL retailer buying spree, and an Alienware peripherals package deal, and a customized Blue plushie and corresponding distinctive merchandise for his or her MyBlue.
Group Liquid, based in 2000, has gained greater than $53 million throughout 7,000 tournaments so far. Sui is a first-of-its-kind Layer 1 blockchain and good contract platform designed from the underside as much as make digital asset possession quick, personal, safe, and accessible to everybody.
Its object-centric mannequin, primarily based on the Transfer programming language, allows parallel execution, sub-second finality, and wealthy on-chain belongings. With horizontally scalable processing and storage, Sui helps a variety of functions with unequalled pace at low price.
Mysten Labs is a group of main distributed programs, programming languages, and cryptography specialists whose founders had been senior executives and lead architects of pioneering blockchain initiatives. The mission of Mysten Labs is to create foundational infrastructure for Web3.
