BRUSH STROKES: Gigi Hadid has reunited with Miu Miu for the Italian trend model‘s 2025 leather-based items marketing campaign, which comes with an arty contact.
To be launched on Thursday, photographs of Hadid carrying the model’s scorching matelassé bag kinds nod to traditional excessive society portraiture of the twentieth century not simply within the mannequin’s poised poses but additionally of their painterly ending.
Photographed by Steven Meisel, every picture has been digitally tweaked to echo brushstrokes, taking part in with a way of ambiguity between the mediums of portray and images, current and previous.
Miu Miu’s 2025 leather-based items marketing campaign starring Gigi Hadid.
Steven Meisel/Courtesy of Miu Miu
The impact matches with the velvety texture and softness of the brand new suede iterations of Miu Miu’s matelassé luggage, the place panels are doubled with wadding and elastic fabric, after which quilted.
As soon as once more, the main focus is on the Wander and Arcadie designs, right here spotlighted in chocolate and mustard hues, in addition to in a pistachio and popping fuchsia variations. The leather-based variations of the kinds additionally seem in nonetheless life imagery as a part of the marketing campaign.
Miu Miu’s 2025 leather-based items marketing campaign starring Gigi Hadid.
Steven Meisel/Courtesy of Miu Miu
First launched in the course of the fall 2006 present, the matelassé has been revisited by way of measurement and design in the course of the years and is by now so central to the model’s handwriting that it barely wants a brand to be acknowledged.
Realized below the artistic course of Edward Quarmby and with the styling of Lotta Volkova, the arty adverts are in keeping with the method the model has embraced within the two earlier campaigns devoted to the class and that additionally featured Hadid, which had been impressed by artists’ oeuvres.
Miu Miu’s 2025 leather-based items marketing campaign starring Gigi Hadid.
Steven Meisel/Courtesy of Miu Miu
As reported, the 2024 bag marketing campaign was evocative of pioneering photographer Yevonde, whose work is famous for its use of delicate colours, surreal preparations and use of material and foliage in portraiture. It adopted the 2023 marketing campaign nodding to a different trailblazing artist, Margaret Keane, identified for her work of girls, youngsters and animals, also known as “big-eyed waifs.”
Hadid has been affiliated with Miu Miu for a very long time. Earlier this month, she was amongst these strolling the model’s buzzy fall 2025 present in Paris, joined within the wealthy casting by the likes of Sarah Paulson, Laura Harrier, Lou Doillon, Oscar Lesage, Suzanne Lindon, Eliot Sumner, Raffey Cassidy and Sunday Rose Kidman City, amongst others.
Miu Miu’s 2025 leather-based items marketing campaign starring Gigi Hadid.
Steven Meisel/Courtesy of Miu Miu
In 2023, Hadid described Miu Miu’s head Miuccia Prada as “probably the most inspiring and iconic girls on the planet — as a result of she explores all of her loves and pursuits to their fullest potential.” The mannequin additionally stated, “It’s an honor to see her work, work together with her and to expertise somebody full of information and highly effective but nonetheless down-to-earth and type. She does a lot to create areas to have a good time others. I consider the Miu Miu lady as somebody who has comparable qualities to Miuccia…playful however calm, traditional however cool, in-charge however grounded.”
Miu Miu’s 2025 leather-based items marketing campaign starring Gigi Hadid.
Steven Meisel/Courtesy of Miu Miu