Gamefam, a metaverse media firm for Gen Z and Alpha communities, stated in its second annual report that its branded campaigns on Roblox and Fortnite have exceeded 2.7 billion model engagements in 2024.
The State of Manufacturers on Roblox and Fortnite report famous that Gamefam, which makes video games on Roblox and Fortnite, is the No. 1 fastest-growing non-public firm within the media trade in 2024, in accordance with the Inc. 5,000 record. And it’s recreation portfolio has surpassed 45 billion gameplay classes to this point.
Gamefam continued to steer with their growth of fan-favorite standalone model video games, holding declare to 5 of the highest 15 model video games of all time on Roblox. In the course of the yr, Gamefam’s Sonic Pace Simulator grew to become the primary model recreation ever on Roblox to cross a billion visits, stated Joe Ferencz, CEO of GamesBeat, in an interview with GamesBeat.
“It was an enormous development yr for the corporate. Our portfolio is now at 64 million each day visits, together with both possession or unique partnerships with a set of the highest 25 video games on Roblox,” Ferencz stated. “In order that’s been actually thrilling to see that occur, and the rationale why is that our reside ops practices and our model partnerships enterprise are extraordinarily enticing to prime Roblox builders to collaborate with.”
He added, “We’ve been in a position to join not solely our personal portfolio, but in addition a partnership portfolio that extends into the tens of hundreds of thousands of each day visits and tens of hundreds of thousands of DAU in order that’s been actually thrilling.”
With Roblox and Fortnite exploding in reputation and their corresponding rise in significant promoting and advertising alternatives, 2024 proved to be a vital yr for manufacturers, Hollywood studios and expertise to suppose strategically and leverage these platforms to have interaction youthful generations.
As model entrepreneurs turn into extra aware of activating on Roblox and Fortnite, Gamefam has led the cost in serving to them shift their pondering from simply exhibiting as much as constructing applications that generate measurable scale and affect.
On the similar time, Gamefam continued to generate return-on-investment for manufacturers with customized integrations and activations inside its portfolio of the most well-liked Roblox and Fortnite video games that preserve huge participant bases, producing 2.7 billion model engagements in 2024 through this method.
Ferencz stated the integrations can take numerous varieties. With Ubisoft, Gamefam partnered to place the French recreation firm’s Brawlhalla into widespread Gamefam video games. That ensures {that a} sure dimension of viewers will discover the model integraiton, compared to beginning a model new recreation.
“Now we have 5 of the highest 15 Roblox video games of all time, so we advise few manufacturers to make a standalone recreation,” Ferencz stated. “Roblox remains to be a comparatively small income stream by international gaming requirements for particular person video games. The complete payout pool for roadblocks will in all probability hit $1 billion to builders this yr. It’s extremely levered to the top-end video games, and with a $1 billion payout pool complete that’s nonetheless considerably smaller than any of the highest particular person cellular free to play video games.”
He added, “So we’re advising online game corporations: You should be on Roblox, however you want at the moment to just remember to’re driving again to your core enterprise streams whereas beginning to consider how Roblox generally is a income producing platform in its present setup for you over the subsequent 5 years.”
Gamefam’s strategic imaginative and prescient for manufacturers and ensuing success have led to a sea change with over 400 manufacturers activating on Roblox to this point, almost doubling final yr’s complete and exhibiting a 560% improve from 2022. Equally, Fortnite noticed huge model curiosity with a 330% improve since 2022 within the variety of manufacturers that created video games or integrations on Fortnite.
“Roblox and Fortnite are the popular media platforms for Gen Z & Alpha, and types have to have a metaverse technique to be able to retain and acquire cultural relevance with the youthful generations,” stated Ferencz. “With over half a billion month-to-month lively customers throughout Roblox and Fortnite, the time for manufacturers to be on these platforms is now or they threat falling behind the opponents who’re shifting rapidly to determine share of voice, thoughts and coronary heart with right now’s most precious customers and followers.”
Gamefam’s 2024 achievements
Topping the Charts and Reaching New Milestones with Hit Roblox Video games: Gamefam was the developer and operator behind 4 of the highest 10 model video games on Roblox (by complete visits in 2024) together with Mattel’s Barbie DreamHouse Tycoon (No. 1 model recreation on Roblox in 2024), SEGA’s Sonic Pace Simulator (No. 2 in 2024, No. 1 model recreation on Roblox of all time), Paramount’s SpongeBob Simulator (No. 8 in 2024), and Paramount’s TMNT Battle Tycoon (No. 9 in 2024).
Maximizing Cultural Moments (just like the Tremendous Bowl) Via Roblox: Constructing on the Tremendous Bowl LVII success (No. 1 Roblox live performance of all time), Gamefam once more partnered with the NFL and introduced them along with Paramount to launch a five-game Tremendous Bowl LVIII quest on Roblox. The NFL and Paramount reached the subsequent era of soccer followers as this 30-day activation grew to become the No. 1 multi-game model occasion on Roblox with over 75 million complete visits and 985 million minutes of brand name engagement.
Bringing the Field Workplace & Streaming to the Metaverse: Gamefam labored with studios behind motion pictures and exhibits to advertise their content material to hundreds of thousands of gamers on Roblox and Fortnite earlier than, throughout and after their international premieres.
Particularly, Gamefam labored with Sony Photos to construct a 4-game takeover on Roblox for The Garfield Film, ensuing within the largest multi-game film marketing campaign on Roblox with 31 million visits. Moreover, Gamefam partnered with Paramount to develop the primary playable story to advertise the brand new Teenage Mutant Ninja Turtles streaming collection on Paramount+. Gamefam developed different distinctive integrations and experiences for all the prime studios, for motion pictures together with Sony Photos’ Ghostbusters: Frozen Empire, Disney’s Inside Out 2 and Disney’s Moana 2.
Rocking on Roblox: Following final yr’s success with Saweetie’s Tremendous Bowl LVII live performance (No. 1 Roblox live performance of all time) and Cher’s vacation album launch activation, Gamefam continued to jam out with Gen Z & Alpha within the metaverse.
In 2024, Gamefam and Warner Music Group teamed up once more to convey seven-time Grammy winner Coldplay to Roblox for the primary time with a multi-game takeover to rejoice the launch of the band’s new album Moon Music. The marketing campaign resulted in 25+ million visits and 295 million minutes of brand name engagement, equal to listening to Moon Music 6.7 million instances.
Serving to Manufacturers Obtain Scale on Roblox and Fortnite: In 2024, Gamefam labored on over 60+ campaigns and video games. Gamefam launched the primary official Roblox recreation for Nickelodeon’s SpongeBob SquarePants, teamed up with gaming icon and legendary streamer Ninja for his first-ever Fortnite recreation takeover in Gamefam’s widespread Infinite ZoneWars 2.0, and created integrations for numerous manufacturers together with Samsung, Moose Toys, Skechers, Lego, FIFA and Spin Grasp.
In recognition of the corporate’s trailblazing work, Gamefam was honored with 30+ prestigious awards in 2024. These included Nice Place to Work, Inc. 5000 (No. 1 fastest-growing non-public firm within the media trade), Quick Firm Finest Workplaces for Innovators, The Stevie Awards for Nice Employers and Deloitte Know-how Quick 500, amongst others.
In 2022, Gamefam confronted complaints about its pay and crunch from staff/contractors who have been sad, however Gamefam stated it has tried to handle points in bringing extra skilled practices to its workforce; it famous its Nice Place to Work survey confirmed 90% of staff stated this yr it was a fantastic place to work, up from 81% the yr earlier than.
Gamefam and lots of of its companions have been named winners of promoting marketing campaign award applications together with the Clio Sports activities Awards (4x winner), Clio Leisure Awards (3x winner), The Drum Awards (5x winner), Webby Awards and Marketing campaign Tech Awards, amongst many others.
For the previous few years, Roblox and Fortnite have been solidified as the popular platform of selection for Gen Z and Alpha, with customers spending 144 minutes per day on Roblox in comparison with TikTok (112 minutes per day) and YouTube (70 minutes per day), in accordance with Qustodio.
This yr, Roblox exploded to greater than 89 million each day customers (29% improve YoY) and was an instrumental device for manufacturers seeking to attain Gen Z and Alpha.
Model video games on Roblox collected over 1.4 billion visits with 15.8 billion minutes spent in these video games. That is particularly significant at a time when conventional youngsters’ TV scores have collapsed as much as 90%.4
Whereas this area remains to be new, manufacturers are already studying about what’s working most successfully for them. In 2024, there was a shift in manufacturers constructing integrations somewhat than standalone video games.
For all manufacturers, particularly IP that’s non-endemic to gaming, integrations enable them to succeed in communities of hundreds of thousands of gamers within the main video games on Roblox and Fortnite, delivering significant and lively engagement at scale.
This yr, 57% of manufacturers constructed integrations, and 43% constructed standalone experiences whereas in 2023, 37% of manufacturers constructed integrations and 63% constructed standalone experiences. The 20 proportion level improve in manufacturers constructing integrations proves entrepreneurs perceive activations inside widespread video games ship instant worth.
Ricardo Briceno, chief enterprise officer at Gamefam, stated in a press release, “The shift towards integrating into widespread video games with hundreds of thousands of each day customers, somewhat than constructing standalone experiences, is sensible as a result of manufacturers are recognizing the worth of reaching gamers the place they already hang around. By embedding themselves into these vibrant communities, manufacturers not solely create significant, genuine engagement but in addition safe their long-term reference to the generations shaping right now’s tradition and tomorrow’s discretionary spend.”
Roblox had a variety of points this yr with dad and mom complaining about baby security. By November, the corporate up to date its child-safety insurance policies and launched new tech. Ferencz stated his firm works to stick to all of Roblox is Phrases of Service and security compliance protocols. However he stated Gamefam goes farther than that by serving to the youngsters’s promoting overview unit so it might probably assist manufacturers perceive security protocols on Roblox. He’s additionally on the board of a neighborhood nonprofit in Los Angeles.
“We’re doing all the things we will, each in collaboration with Roblox and with our model companions to make sure we’re on the highest requirements of youngsters’s security,” he stated.
Extra Manufacturers Will Flip to Roblox and Fortnite in 2025
With greater than 1,000 complete model video games and campaigns from 500+ distinctive manufacturers showing on Roblox and Fortnite to this point, expectations for 2025 are greater than they’ve ever been. As entrepreneurs now perceive their audience-building and engagement potential, Gamefam expects to see a much bigger inflow of funding from manufacturers on these platforms.
2025 will provide a breakout alternative for sports activities properties and types which can be non-endemic to gaming throughout areas like client packaged items, meals and beverage, eating places and know-how, amongst others. Early predictions for the remainder of the last decade proceed to be extremely optimistic, with the metaverse as a complete projected to have over 2.6 billion customers by 2030.
The recognition of Roblox and Fortnite with younger demographics imply difficulties for manufacturers in conventional areas. Ferencz stated that younger people are actually type of dwelling in inside these worlds, they usually’re not popping out for streaming movies and issues like that.
“That’s the propellant for for the manufacturers right here. In the event that they’re not partaking with the brand new era, that’s that’s doom for them as a result of their model will disappear as these individuals grow old. In case you’re not gaining relevancy on Roblox and Fornite, you might be shedding relevancy on Roblox and Fortnite,” he stated.
The Roblox and Fortnite generations are essentially taking part in console video games or cellular video games as a lot. That may very well be a complete era of followers that multi-generational manufacturers like Disney are lacking out on.
“They’re watching video content material on YouTube and TikTok, they usually’re in a closed loop of UGC gaming tradition. And so we have now been obsessed with serving to the manufacturers and characters and gaming corporations that we love begin to navigate and seize worth on this area,” Ferencz stated.
With TMNT, Gamefam made a playable cutscene and the marketing campaign generated 37 million visits. Brawlhalla was built-in with the favored TMNT recreation, permitting Brawlhalla to get much more views/performs (and rewards for gamers) than it in any other case would with a model new recreation.
In a marketing campaign that mixed SpongeBob with the NFL and Paramount within the first quarter of 2024, Gamefam delivered a five-game cross-platform quest that generated 350 million validated model engagements for a billion minutes of face time with Roblox gamers, Ferencz stated.
“We gained three Golden Cleos simply this month for this marketing campaign,” he stated.
Expertise search
As for the expertise, Ferencz stated the corporate has a variety of management from recreation corporations like Digital Arts and Zynga whereas it additionally has a variety of Roblox natives who grew up making Roblox video games. There are greater than 100 individuals on the firm, however Ferencz doesn’t share the precise quantity.
Gamefam additionally has its new Gamefam Creator Fund that’s investing in indie Roblox growth groups. The investments from the previous six months have resulted in video games with about 8,000 concurrent gamers to this point, Ferencz stated.
“I believe we actually consider that in relation to authentic IP on Roblox, you can’t compete with the Roblox developer group. There are simply too many sensible, motivated builders working around the globe to make issues that you’d by no means have thought to make, and that’s what powers Roblox,” he stated.
And if he can’t beat them, Ferencz will be part of them, typically by buying promising video games and matching them up with a model. Struggle Tycoon is an efficient instance of that, as Gamefam acquired it a number of years in the past and it has grown income round 800% because the deal.
Predictions for 2025
Listed below are Ferencz’s scorching take predictions on how the Roblox and Fortnite will affect the advertising and media world in addition to broader tradition:
“Roblox will turn into equally necessary to YouTube and TikTok for Hollywood film advertising, particularly as in-game integrations like Fandango begin providing a direct buy funnel with robust measurable affect.”
“2025 will likely be when in-game promoting on Roblox turns into a must have piece of the media plan for each Fortune 100 model seeking to attain Gen Z and Gen Alpha customers.”
“Roblox will break 500 million month-to-month lively customers in 2025, on its strategy to 1+ billion by 2030.”
“In 2025, a number of of the large 4 US sports activities leagues (NBA, NHL, MLB, NFL) will use Roblox or Fortnite to interrupt main information in regards to the league, its groups and/or gamers.”
“By 2026, Fortnite’s Disney platform will turn into a prime three digital leisure expertise for six to 12 yr olds.”
“An authentic IP born from Roblox will turn into a blockbuster animated movie by 2030, alongside attire, toys and different IRL spinoffs.”
“Entrepreneurs are realizing Roblox and Fortnite methods are vital to succeed in new, younger audiences in lively methods, which is far more efficient than the passive advertising we’re used to seeing,” he added. “Metaverse gaming isn’t a fad, and it’s not going to cease with Roblox and Fortnite… we have now our eyes on platforms like In every single place and Horizon Worlds as the subsequent frontier for Gen Z and Alpha engagement. With Gamefam’s experience and prime portfolio in metaverse gaming, we’re in the most effective place to ship distinctive and charming model experiences with huge scale and groundbreaking IP collaborations.”
