A trainer crafting lesson plans.
A small enterprise proprietor refining advertising and marketing marketing campaign supplies.
A group organizer making ready occasion supplies.
What do all of them have in widespread? They flip to Canva to carry concepts to life.
I analyzed over 4,400 G2 evaluations, and the pattern is evident: Canva is now a go-to instrument for non-designers.
- Colleges and educators use it to create branding and coaching supplies.
- Small companies depend on it for video creation, brand design, and digital belongings.
- HR groups use it to create recruitment graphics and inside displays.
- Non-profits use it for promotional supplies, occasion graphics, and social media content material.
Canva connects small companies to prospects, lecturers to college students, and advocates to their communities. It simplifies what was as soon as complicated, making creativity accessible in ways in which have been unimaginable only a few years in the past.
Let’s dive into the surprising methods individuals are utilizing Canva, backed by information and real-world examples.
Be aware: The insights on this article are based mostly on 4,445 Canva evaluations submitted by actual customers on G2 between September 16, 2014, and March 4, 2025.
Canva in schooling: Insights from G2 evaluations
Canva is altering the sport in schooling, making design and content material creation extra accessible for educators, college students, and directors. From lesson plans to video initiatives and even AI-generated visuals, educators use Canva in methods far past conventional design.
Let’s evaluation insights based mostly on 385 Canva evaluations submitted by schooling business customers on G2:
- 96.70% of educators (lecturers, professors, and so forth.) and 97.40% of all schooling business customers (together with college students, admin, advertising and marketing, and so forth.) rated Canva eight or increased.
- 17.58% of educators use Canva for content material creation.
- 8.79% of educators use Canva to create video content material.
- 2.20% of educators use Canva for AI picture technology.
- 94.34% of all schooling business customers are more likely to suggest Canva.
- Within the schooling business, 4.68% of Canva customers are lecturers, 2.59% maintain administrative roles (like operations assistants, coordinators, administrators, and workplace assistants), adopted by 1.82% college students, 1.56% professors, and 1.04% are graduate assistants or interns.
The info clearly reveals that educators are making Canva a necessary a part of their instructing toolkit. Right here’s how they use it:
- Lesson planning and supplies: Create partaking worksheets, lesson plans, and infographics.
- Pupil initiatives and displays: Assist college students design polished, artistic assignments.
- Skilled improvement: Construct coaching supplies and on-line programs for lecturers.
- College branding and communication: Design newsletters, flyers, and digital signage.
- Collaboration and distant studying: Work seamlessly with college students and employees on-line.
What schooling business customers like and dislike about Canva on G2
The next insights come from a keyword-based textual content evaluation of G2 evaluations from schooling business customers. This evaluation highlights widespread themes in what educators, college students, and directors recognize about Canva and the challenges they point out of their suggestions.
What schooling business customers like about Canva on G2:
- 56.36% of schooling customers reward Canva’s sturdy design options.
- 43.64% recognize Canva’s pre-made templates for fast content material creation.
- 16.10% spotlight Canva as straightforward to make use of, even for non-designers.
- 7.27% point out Canva’s easy and intuitive UI.
- 3.38% discover Canvas’ instruments straightforward to grasp and use successfully.
What schooling business customers like about Canva on G2:
“Canva makes designing straightforward, even in the event you’re not a designer. You possibly can drag and drop components, and there are numerous templates to customise. Its massive library of photos, icons, fonts, and different design components helps you to create skilled visuals in simply minutes. Canva can be good for teamwork. Sharing designs, getting suggestions, and dealing collectively easily is straightforward.
Setup is fast and easy, and I’ve hardly ever wanted buyer assist (aside from fee questions, which have at all times been simple). I exploit Canva virtually day by day for advertising and marketing duties. No sophisticated integrations are required; simply enter your e-mail, and also you’re able to go. It’s additionally straightforward to attach Canva together with your e-mail to share designs or downloads.”
– Canva Assessment, Ashutosh J., Senior Supervisor, Training Administration
As Asutosh mentions, Canva’s drag-and-drop interface permits educators to create lesson plans, displays, and advertising and marketing supplies rapidly. Its in depth library of photos, fonts, and icons helps customers design professional-quality visuals with minimal effort.
What schooling business customers dislike about Canva on G2:
- 8.57% complain about restrictions in Canva’s free model.
- 2.08% discover the price of Canva Professional too excessive for his or her wants.
- 2.08% really feel Canva lacks the flexibleness {of professional} design software program.
- 2.60% report lagging when engaged on larger initiatives.
- 0.78% point out that Canva generally crashes, inflicting misplaced work.
What schooling business customers dislike about Canva on G2:
“The one factor I dislike about Canva is that it’s generally exhausting to signal into totally different accounts on the identical laptop utilizing the identical browser.”
– Canva Assessment, Dana F., Trainer Librarian
Many educators on G2 recognize Canva’s user-friendly design and in depth useful resource library, making it straightforward to create visually interesting content material rapidly. Nevertheless, as Dana and different reviewers point out, Canva requires a relentless web connection, limiting offline entry to supplies.
Moreover, some customers really feel overwhelmed by the variety of paid templates, discovering it difficult to establish high-quality free choices rapidly. Regardless of these minor drawbacks, educators continuously emphasize Canva’s effectiveness in simplifying graphic design duties and saving time.
Do you know? Canva for Training is free for Ok-12 lecturers, librarians, curriculum specialists, and college students at accredited faculties. Nevertheless, it is unavailable for faculties, universities, personal tutors, or extracurricular packages. Educators can enroll with a faculty e-mail or submit verification paperwork to get entry. You’ll must re-verify each three years.
Canva in small enterprise: Insights from G2 evaluations
Small enterprise homeowners flip to Canva to streamline their branding, advertising and marketing, and content material creation. From social media graphics to displays and even video content material, Canva makes skilled design accessible with no need a devoted designer.
Right here’s what we discovered from 1,261 Canva evaluations submitted by small enterprise customers on G2:
- 96.59% of small enterprise customers rated Canva eight or increased out of ten.
- 43.62% use Canva for advertising and marketing, branding, promotions, or social media.
- 6.11% of small enterprise customers use Canva for brand design.
- 8.49% create displays for enterprise pitches, investor decks, and shopper proposals.
- 5.08% use Canva to design ebooks and reviews, serving to with enterprise documentation, lead magnets, and digital content material distribution.
- 2.46% design infographics with Canva.
- 5.63% use Canva for content material creation, together with social media clips and promotional movies.
- Amongst small enterprise customers, 22.51% are homeowners, adopted by 12.83% founders, 4.97% co-founders, and three.40% enterprise homeowners. Moreover, 1.83% are enterprise improvement managers, 1.83% establish as entrepreneurs, and 1.31% are enterprise analysts. Different roles embody 1.31% founder & CEO, 1.05% co-owners, and 1.05% proprietor/designers.
Listed below are 5 key methods small enterprise customers are utilizing Canva:
- Advertising and marketing and branding: Creating advertising and marketing supplies, branding belongings, and social media graphics to advertise their companies.
- Enterprise displays: Designing displays for enterprise pitches, investor conferences, and shopper proposals.
- Emblem design: Creating logos to determine and strengthen model id.
- Video content material creation: Producing video content material for social media, promoting, and promotional campaigns.
- Ebooks & reviews: Creating ebooks, reviews, and different enterprise paperwork for digital distribution and lead technology.
What small enterprise customers like and dislike about Canva on G2
These insights are based mostly on a textual content evaluation of G2 evaluations from small enterprise customers. Their suggestions highlights what makes Canva a go-to design instrument and the areas the place it falls brief.
What small enterprise customers like about Canva on G2:
- 55.43% recognize Canvas’ design capabilities, making it straightforward to create professional-looking visuals.
- 43.54% worth the templates, which assist pace up content material creation.
- 19.75% just like the graphics library, offering entry to inventory images, icons, and different belongings.
- 17.76% discover Canva straightforward to make use of, with an intuitive drag-and-drop interface.
- 10.63% point out its options, reminiscent of background remover and model kits, as helpful for enterprise wants.
What small enterprise customers like about Canva on G2:
“It’s a quite simple design instrument that assists anybody in creating superb graphics for his or her initiatives, no matter their design expertise. You possibly can rapidly customise a big library of templates, inventory images, and design components. The drag-and-drop interface is straightforward to make use of; Canva Professional offers you entry to higher belongings, removes the background, and resizes your gadgets with only one click on to hurry up your content material creation. It’s particularly useful when working with a group. All group members can collaborate on initiatives in actual time. Canva is nice for social media, advertising and marketing, and displays and is a one-stop place for all of your design wants.”
– Canva Assessment, Akash D., Content material Creator, Designer, Small-Enterprise
As Akash shares, small enterprise customers love Canva for its sturdy design instruments and time-saving templates. With an easy-to-use interface and an unlimited library of graphics, it helps them create skilled visuals rapidly.
What small enterprise customers dislike about Canva on G2:
- 7.45% really feel that the free model is just too restricted, with many options behind the Professional subscription.
- 4.20% discover some facets of Canva troublesome to make use of, particularly when attempting superior design duties.
- 3.01% point out a scarcity of customization choices, limiting flexibility in comparison with skilled design instruments.
- 2.46% report that Canva is gradual, significantly when dealing with massive information.
- 2.46% expertise issues, together with occasional glitches and platform instability.
What small enterprise customers dislike about Canva on G2:
“It is integrations, and AI just isn’t but optimized. I perceive it is nonetheless within the beta section, however some functions have been launched virtually a yr in the past and are nonetheless performing the identical. Proper now, integration with Grammarly is just a little of a priority. As a result of the icon, if there are corrections or edit options, is not going to go away rapidly! It’s totally disturbing when you’re within the zone, and it blocks some buttons to click on, or you’re simply specializing in the design and never the textual content or content material.”
– Canva Assessment, Patricia C., Licensed Coach, Skilled Coaching & Teaching, Small-Enterprise
Whereas small companies love Canva for its design instruments and templates, some customers discover its free model too restricted and superior design options restrictive. Others report slowness, glitches, and a scarcity of customization in comparison with skilled design software program. Nevertheless, it is smart {that a} free instrument has limitations on the options it could actually supply for gratis. In spite of everything, sustaining and bettering a product requires sources, and providing premium options helps maintain its improvement.
Canva in HR: Insights from G2 evaluations
Human sources (HR) professionals use Canva to create partaking content material, from recruitment graphics to inside displays. Its easy-to-use design instruments assist streamline communication and branding inside organizations.
Right here’s what 66 Canva evaluations submitted by HR business customers on G2 inform us about it!
- 93.94% of HR business customers fee Canva eight or increased out of ten.
- 10.61% use Canva for content material creation, together with HR-related supplies.
- 1.52% use Canva for HR displays.
- 1.52% use Canva for job postings & recruitment graphics.
- Amongst HR business customers, 6.06% are HR generalists, and 6.06% are human sources managers, making them the commonest roles utilizing Canva. Moreover, 1.52% of customers maintain roles reminiscent of expertise brokers, senior editors & heads of expertise acquisition, HR executives, technical recruiters, HR specialists, and folks operations coordinators.
Listed below are 5 key methods HR business customers make the most of Canva:
- Job recruitment and branding: Designing visually interesting job postings, profession web page graphics, and recruitment advertisements to draw expertise.
- Coaching and onboarding: Creating partaking coaching supplies, onboarding paperwork, and HR coverage guides for brand spanking new staff.
- Inside communication and engagement: Designing inside newsletters, firm bulletins, and worker recognition graphics.
- Occasion planning and culture-building: Crafting promotional supplies for team-building occasions, worker appreciation days, and company celebrations.
- HR displays and reviews: Creating skilled slideshows, information visualizations, and coverage displays for inside and exterior stakeholders.
What HR business customers like and dislike about Canva on G2
The next insights are derived with keyword-based textual content evaluation and sentiment quantification of G2 evaluations from HR business customers. The info beneath highlights what HR customers like and dislike about Canva.
What HR business customers like about Canva on G2:
- 56.06% recognize Canva’s design capabilities, permitting them to create skilled visuals.
- 34.85% worth the templates, which assist streamline HR content material creation.
- 22.73% discover Canva straightforward to make use of, making it accessible for non-designers.
- 10.61% like the provision of graphics, together with inventory photos and icons.
- 7.58% point out Canva’s user-friendly interface, which simplifies their workflow.
What HR customers like about Canva on G2:
“Canva is nice for making graphic designs. It is easy and intuitive, so even in the event you’re not a designer, Canva helps produce what your creativeness needs! We work with Canvas Press to create banners or social media posts – nearly any creation that may catch individuals’s eye at first look.”
– Canva Assessment, Misha Ok., Human Useful resource Senior Affiliate
As Misha identified, HR customers love Canva for its skilled design instruments, ready-made templates, and ease of use. Its graphics library and easy interface make content material creation easy.
What HR business customers dislike about Canva on G2:
- 7.58% really feel the free model is just too restricted, limiting entry to premium options.
- 4.55% report issues, together with minor glitches and occasional platform points.
- 3.03% discover Canva Professional costly for HR-related duties.
- 3.03% point out that Canva may be troublesome for particular HR design wants.
- 1.52% really feel that it lacks superior customization choices, limiting design flexibility.
What HR customers dislike about Canva on G2:
“Watermark for the free model and subscription price.”
– Canva Assessment, Kavya D., Expertise Acquisition
With professional-grade design instruments, pre-made templates, and an intuitive interface, Canva has change into a go-to for HR professionals. Some HR customers like Kavya discover Canva’s free model too restricted, whereas others report minor glitches, excessive Professional prices, or a scarcity of superior customization. Regardless of its ease of use, some duties nonetheless really feel restrictive.
Whereas Canva’s free model has limitations, it nonetheless gives a stable vary of templates and instruments that many HR professionals discover helpful. Upgrading to the Professional model can unlock further options for many who want extra flexibility.
Canva in non-profits: Insights from G2 evaluations
Nonprofits are utilizing Canva to amplify their influence, from advertising and marketing and fundraising to advocacy and group outreach. They create promotional supplies, occasion graphics, and social media content material to have interaction supporters and unfold their mission. With Canva, they will design skilled visuals that assist drive consciousness and assist their trigger.
In line with 69 Canva evaluations submitted by non-profit and group group customers on G2:
- 95.24% of nonprofit customers rated Canva eight or increased out of ten.
- 9.52% use Canva for content material creation, together with nonprofit-related supplies.
- 7.14% use Canva for advertising and marketing and promotional efforts.
- 3.97% use Canva for fundraising campaigns, designing donation pages, and consciousness graphics.
- 3.97% create occasion promotion supplies, reminiscent of posters and invites.
- 2.38% use Canva for group outreach, designing flyers, and consciousness supplies.
- 1.59% make the most of Canva for volunteer recruitment, creating partaking recruitment graphics.
- 1.59% leverage Canva for advocacy and consciousness, supporting their social causes.
- 3.17% design donation and fundraising graphics for nonprofit campaigns.
- 1.59% create consciousness marketing campaign supplies to unfold their mission.
- 1.59% use Canva for social media advocacy, creating visuals for digital activism.
- 0.79% design academic supplies for nonprofit coaching packages.
- 0.79% work on group influence reviews to showcase achievements.
- Amongst nonprofit and group group customers of Canva, 21.74% are group managers, making them the most important person group. These customers handle engagement, outreach, and digital communications for his or her organizations. Different key roles, every representing 1.45% – 2.90% of customers, embody group outreach coordinators, improvement and volunteer coordinators, fundraising and improvement specialists, and social media and communications specialists.
Listed below are 5 key methods nonprofits and group organizations use Canva:
- Fundraising and donation drives: Designing compelling fundraising supplies, donation marketing campaign visuals, and grant proposal graphics.
- Group outreach and advocacy: Creating flyers, infographics, and digital content material to advertise social causes and lift consciousness.
- Volunteer recruitment and engagement: Designing partaking volunteer recruitment posters, onboarding supplies, and appreciation graphics.
- Occasion promotion and branding: Crafting promotional belongings for fundraising occasions, group packages, and nonprofit initiatives.
- Academic content material and reviews: Creating coaching guides, influence reviews, and displays for stakeholders and donors.
What non-profit customers like and dislike about Canva on G2
These insights come from a key phrase evaluation of actual G2 evaluations submitted by nonprofit customers sharing their experiences with Canva.
What non-profit customers like about Canva on G2:
- 68.12% recognize Canva’s graphics & design belongings, which offer entry to inventory photos, icons, and artistic components.
- 42.03% worth the templates, making it simpler to create visually interesting content material rapidly.
- 15.94% discover Canva’s ease of use essential, particularly for these with out design expertise.
- 8.70% spotlight its branding & customization instruments, reminiscent of model kits and brand integration.
- 1.45% just like the collaboration options, permitting groups to collaborate on designs.
What non-profit customers like about Canva on G2:
“Canva is intuitive and simple to make use of. The Model equipment helps me keep constant. Dwell displays are very neat & I recognize the analytics. A number of the apps are superior.”
– Canva Assessment, Sophie I., Group Development Supervisor
As Sophie identified, Canva’s design belongings, ready-made templates, and easy-to-use instruments, stand out for the customers. Many additionally recognize its branding and collaboration options, which assist groups preserve consistency and work collectively seamlessly.
What non-profit customers dislike about Canva on G2:
- 5.80% report export & obtain points, together with issues with file high quality and formatting.
- 2.90% discover Canva Professional costly, making it troublesome for nonprofits with restricted budgets to entry premium options.
- 2.90% point out gradual efficiency, particularly when engaged on bigger information or complicated designs.
- 2.90% really feel some superior options are troublesome to make use of, requiring extra customization and management.
- 1.45% imagine the free model is just too restricted, limiting entry to sure templates and design instruments.
What non-profit customers dislike about Canva on G2:
“There are some pesky bugs now and again that drive me loopy (associated to textbox fields). I miss having a number of layers of grouping of objects (like in Figma). The file system wants enchancment (each Canva file I’ve had is full chaos).”
– Canva Assessment, Sophie I., Group Development Supervisor
Non-profit customers recognize Canva for its wealthy design belongings, ready-made templates, and intuitive instruments, making it straightforward to create impactful visuals with no design group. Some nonprofit customers like Sophie have reported points with export and obtain and gradual efficiency on complicated designs. Others discover Canva Professional costly or really feel the free model is just too restricted, making accessing premium options and customization choices tougher.
Whereas Canva’s free model has some limitations, it nonetheless gives many design instruments that many nonprofits depend on. Optimizing file sizes and utilizing simplified templates will help these dealing with efficiency points, and Canva Professional’s superior options typically make content material creation extra environment friendly in the long term.
Democratizing design: Why Canva works for non-designers
Canva has change into a game-changer in content material creation throughout schooling, small enterprise, human sources, and nonprofit sectors. It empowers non-designers to create professional-quality visuals with ease.
Customers in these industries constantly fee Canva extremely, typically eight out of ten or above, and broadly suggest it. Its influence is evident. Canva’s strengths lie in its intuitive drag-and-drop interface, in depth template library, and highly effective design instruments. These options make design accessible and environment friendly for everybody.
As a reviewer mentioned, “Canva makes designing straightforward, even in the event you’re not a designer.” — it permits anybody to carry concepts to life rapidly and creatively.
Some discover the free model limiting and want for higher entry to premium options, whereas others report occasional gradual efficiency or need extra superior customization akin to skilled design software program. Nonetheless, these frustrations are comparatively minor in comparison with Canvas’ advantages.
The platform continues to evolve, now integrating AI-powered options like picture technology to additional optimize artistic workflows. This reinforces its mission to democratize design and enhance content material effectivity for all.
Serious about upgrading to Canva Professional? Dive into G2’s in-depth evaluation to see if Canva Professional is price it. Get the actual scoop on what you acquire and what may maintain you again.