Vacation spot XL Group Inc. mentioned it has expanded its partnership with Bluecore, making the tech firm the only real vendor for identification, viewers constructing and segmentation and marketing campaign administration.
This development goals to intensify personalization and buyer engagement throughout all of the retailer’s purchasing platforms — bridging the hole between on-line and offline retail experiences.
Jim Reath, chief advertising officer at DXL, emphasised the advantages of a unified platform, noting that Bluecore “permits us to seamlessly combine our digital and bodily advertising channels, elevating our omnichannel technique to successfully meet our prospects’ particular person purchasing preferences and behaviors.”
“By consolidating a number of advertising applied sciences and capabilities onto Bluecore, DXL will ship a higher degree of personalization to consumers at scale…with the manufacturers, kinds and merchandise they need to store and buy,” Bluecore mentioned in an announcement.
By the use of context, Bluecore mentioned retailers and types throughout all classes “have made vital investments in a number of level options lately as a method for growing income era, however for a lot of, the outcome has been elevated prices and a scarcity of readability on incremental income.” The tech firm mentioned this has additionally created an inflow of options for retailers to handle. However it might be an excessive amount of.
DXL turned to Bluecore to streamline its tech stack. “With Bluecore, DXL now has a single platform to handle and predict buyer behaviors and quickly experiment its advertising in opposition to customer-specific metrics, like first-time purchaser conversion price, common order worth and buy frequency,” Bluecore mentioned. “This enables the retailer to find essentially the most impactful methods to drive worthwhile progress and attain consumers with related campaigns in real-time.”
The large and tall specialty retailer operates almost 300 DXL Large + Tall retail and outlet shops and Informal Male XL retail and outlet shops throughout the U.S. — along with the corporate’s e-commerce web site and cellular app.
“As an omnichannel retailer, it’s essential that we perceive what each buyer must help their purchasing and shopping for journeys and it’s now by way of Bluecore that we’ve got a single, holistic view into our prospects’ [preferences],” Reath mentioned. “Past the know-how itself, Bluecore has confirmed to be a strategic accomplice who’s all the time searching for our enterprise and acts as an extension of our advertising workforce.”
By partnering with Bluecore, DXL mentioned it might determine nameless consumers and recognized prospects who should not logged into the model’s web site “and reply to shopper and buyer indicators by way of automated, personalised messaging on its website, app, in-store and different touchpoints.”
Bluecore mentioned its platform allows DXL to create particular activations “on the product sku degree, clothes dimension and different product information attributes in order that the retailer can converse on to their vary of various consumers.”
Jason Grunberg, chief advertising officer at Bluecore, mentioned DXL “is very attuned to its prospects’ purchasing wants and has lengthy led a customer-first technique, understanding that specializing in prospects, moderately than channels, which is what is going to finally drive progress. By bringing collectively the capabilities of a number of advertising applied sciences onto Bluecore, DXL can speed up income era whereas defending margin with out over-delivering communications to prospects.”