PARIS – Actors David Corenswet and Eiza González are starring within the new Boss the Scent marketing campaign because the perfume model turns 10 this yr.
Corenswet can be poised to play the lead function in “Superman,” the upcoming film directed by James Gunn. He has featured within the collection “Hollywood” and “The Politician.”
González most lately starred within the sci-fi collection “3 Physique Downside.” She was in Oscar-nominated “Child Driver,” whereas upcoming are roles in Apple and Skydance’s “Fountain of Youth” and Flying Lotus’ “Ash.”
Daniel Sannwald directed the brand new advertisment for the Boss fragrances, which breaks Sunday, Jan. 26.
What drew the abilities to this marketing campaign?
“I did it as a result of Eiza was going to do it,” mentioned Corenswet, with fun.
“Me too,” mentioned González. “David actually took that out of my mouth. I solely did it as a result of David did it.”
She added that it was laborious to shake a musical earworm that embedded in the course of the marketing campaign’s filming. The pair was performed a tune to match the beat of the spot’s choreography.
Throughout the interview, she instructed Corenswet: “Humorous sufficient David, the opposite day I used to be strolling down the road and I heard that tune – keep in mind that tune? – you keep in mind that scene from ‘Zoolander,’ once they brainwashed individuals with a tune? That’s how I felt.”
González added that the marketing campaign was shot over a couple of days, “so that you’re listening to the identical tune over and time and again,” she mentioned. “There was this level the place David and I had misplaced it, and dancing as foolish as could possibly be. We didn’t even know what to do. Nevertheless it was actually enjoyable, truly. It turned out nice.
“However, man, did I dream with that tune for years on finish,” continued González. “I don’t even know the identify of [it].”
Corenswet sang three notes of the tune’s tune, with no comprehensible phrases. “That’s all I keep in mind,” he mentioned. (The tune was “Ooh La La” from Goldfrapp.)
“We did just a little little bit of rehearsal on the primary day to get some primary steps that we wished to have,” mentioned Corenswet. “However then, fortunately, we’re each type of comfortable to float. Whereas we had been capturing it, we did a lot the place it was simply alright, go freestyle – do your factor.”
David Corenswet.
Courtesy of Netflix
“It does assist that David is an unbelievable, good dancer,” mentioned González. “It was like: Okay, I’ve to step it up. I might contemplate myself extra of a ‘Glad Ft’ dancer.” (She was making reference to the animated film that includes penguins.)
“You’re extra like an actual dancer,” she mentioned. “However we did have an incredible choreographer that walked us by means of, and so they had such a really particular imaginative and prescient of what they wished. It was simply capturing the freeness of the idea of the fragrance. And we had a good time.”
They loved doing crosswords collectively throughout waits on set.
“Being an avid crossworder in my free time I felt like ‘oh, I ought to in all probability let Eiza are available in and take part’,” mentioned Corenswet. “Then it seems that she’s utterly fireplace. She will be able to do it with out trying on the clues. I simply learn them to her and he or she received them. It’s spectacular.”
She mentioned: “I really feel proud. Thanks, David. I respect that as English is my second language. I’ll take it. I’ll run with that.”
Corenswet considers himself to be a perfume “novice.” Boss is his introduction to common scent use. “Which is an effective way to start out, so far as I’m involved,” he mentioned.
González has at all times preferred males’s cologne. “Since I used to be little, I gravitated to extra masculine smells,” she mentioned. “So what I like about this marketing campaign is that – weirdly – it embodies a variety of how I’m, as a result of it’s a his and hers marketing campaign. I like each scents rather a lot.”
She recalled rising up with the Boss adverts, saying: “I simply at all times admired Boss being a model that represented ladies in such a daring, robust manner, from high to backside.
“However what I actually like about this marketing campaign particularly is it’s targeted on the energy of each female and male in an equal manner,” mentioned González, including it additionally embodies a extra up to date lady.
“The factor that sticks with me is the concept confidence doesn’t essentially have to return from inside,” mentioned Corenswet. “You possibly can steal it from different issues, whether or not it’s your dance companion or the scent that you just’re sporting.”
Within the Boss perfume universe, Hugo Boss Bottled is the first-ranking franchise, whereas Boss the Scent stays a robust pillar for the model and locations within the high 10 in Europe.
“So for the tenth anniversary it was fairly logical that we wished to refresh globally the road,” mentioned Jean Holtzmann, chief model officer of Coty Status, which holds the Boss perfume license.
He described Corenswet and González as “a brand new duo to encapsulate this concept of the facility couple, very sensual, very empowering. Boss the Scent has at all times been a narrative of seduction.”
Boss the Scent’s juices had been boosted intensity-wise and new bottles are refillable.
“The thought was to strengthen the premium-ness of each, so the glass weight and minimize, which has been made sharper for each designs,” mentioned Holtzmann.