Even earlier than CES 2025 kicked off a couple of developments started to emerge — or extra precisely, some gaps appeared.
All U.S. and a few European automakers which have helped flip CES into an auto present had been absent. A number of Chinese language automakers stuffed that void, notably Zeekr, the EV model owned by China’s Geely Holdings. Wey, a premium model below Nice Wall Motor, and Xpeng additionally had cubicles.
The West Corridor within the Las Vegas Conference Middle, the place the vast majority of car and transportation tech units up, felt emptier than earlier years. And notably, among the largest bulletins had nothing to do with new EVs — or different merchandise which may take up loads of bodily area. Toyota, for example, introduced the primary section of Woven Metropolis, a prototype metropolis constructed on 175 acres on the foot of Mount Fuji, was full and looking for inventors and startups. Oh, and that it’s additionally “exploring rockets.” Not precisely one thing one can exhibit at CES.
Nonetheless, there was future-of-transportation tech to be found. This yr, autonomous car expertise had a bigger presence than ever earlier than, and what was there supplied a couple of hints how the remainder of the yr might form up. Listed below are the key themes we noticed on the present.
AI and automatic driving tech
Among the largest displays on the Las Vegas Conference Middle centered on automated driving applied sciences.
Autonomous car firms which can be growing (or have launched) robotaxi companies like Might Mobility, Japanese firm Tier IV, Waymo, and Zoox all had a presence. Notably, Zoox was additionally giving robotaxi rides to the media main as much as CES and all through the present.
Automated tech popped elsewhere too, together with agriculture-focused firms like John Deere and Kubota and startups like Polymath Robotics that apply its self-driving techniques to off-road environments.
Maybe the most important group of firms had been displaying off merchandise that assist automated driving and superior driving help techniques, together with simulation, machine studying, sensors, and knowledge integration. Even Honda received into the combination by asserting a brand new working system known as Asimo (sure, after the enduring robotic) that can be built-in into its next-gen 0 Sequence EVs and used to assist ADAS options.
Comma.ai was additionally on the scene. This startup, based by George Hotz, has developed an open supply driver-assistance system and supporting {hardware} that may be plugged into many trendy autos to present it superior driver help capabilities on par with Tesla Autopilot and GM’s hands-free Tremendous Cruise system.
Vay, which has put a driverless twist on car-sharing, was additionally in Las Vegas — though not on the present ground. The startup, which arrange store within the metropolis a few years in the past, introduced a main growth of its service.
Nvidia continues to associate with everybody
Yearly at CES, the transportation desk will get a bundle of bulletins from Nvidia detailing which automaker, provider, and transportation companions have signed on to make use of Nvidia’s expertise, and 2025 was no totally different. What stood out, although, was Nvidia’s dedication to offering as a lot of the self-driving stack as attainable, from testing and simulation to onboard supercomputers to cloud supercomputing.
One prime instance was Nvidia’s collaboration with Toyota. The 2 have labored collectively for years to assist Toyota’s R&D unit develop, practice, and validate AV expertise, however this yr, the 2 introduced extra concrete plans to have Nvidia’s tech energy Toyota’s future autos, which we now know can be geared up with automated driving capabilities. Particularly, we’ll see Nvidia’s Drive AGX Orin System-on-a-Chip (SoC) and DriveOS safety-focused working system deployed on Toyota’s next-generation autos.
Relating to Stage 4 autonomous car expertise (that means, a system that may drive itself without having a human to take over), Nvidia had extra information to share. The chipmaker is partnering with self-driving trucking firm Aurora Innovation and automotive provider Continental that can see Nvidia’s Drive Thor SoC and DriveOS built-in into the Aurora Driver, which is Aurora’s AV system that Continental plans to mass produce in 2027.
Lastly, one of many extra shocking partnerships was with Uber. The ride-hail and supply large plans to make use of Nvidia’s new world mannequin simulation device, Cosmos, and cloud-based AI supercomputing platform, DGX Cloud, to assist the event of autonomous car expertise. Uber didn’t share the way it plans to make use of these instruments, because it doesn’t develop its personal AV tech. The corporate plans to associate with AV firms to deliver self-driving companies to its platform.
New takes on the display screen
Screens are nothing new at CES. They’ve been all over the place for some time now. This yr, there have been some firms pushing the concept of screens past conventional concepts.
Provider Valeo confirmed off a novel product that it calls panovision — and which can be in BMW’s next-generation Neue Klasse autos — that displays a full display screen alongside the bottom of the windshield. The corporate revealed this expertise at CES 2024. This yr, an in-cabin driver monitoring system has been built-in into the system.
Automotive provider Hyundai Mobis confirmed off a holographic display screen that covers the complete windshield. From the skin it appears like another windshield. However from behind the motive force’s seat the windshield turns right into a clear display screen that provides data like navigation and music playlists.
GenAI is creeping into the automotive
Automakers have been swept into the generative AI hype combine — a development that began final yr. Even the informal observer seemingly observed the time period “genAI” “chatgpt” or “LLMs” all through the car expertise part of the LVCC.
It was all over the place — and nowhere, when you catch our drift. In some circumstances, there have been actual partnerships and plans behind the phrases.
Take BMW and its partnership with Amazon. BMW used CES 2025 to showcase its new in-car person interface, which is able to debut in its Neue Klasse sedan later this yr and in the end spreading to all fashions.
BMW stated it is going to use Amazon’s Alexa customized assistant expertise in these future autos in addition to these on the street at this time. This isn’t the Alexa app drivers may be used to. This can be a white label product that can combine Amazon’s massive language fashions. Use of this expertise will focus initially on navigation, in an effort to let prospects give extra intensive spoken instructions utilizing pure language.
BMW and Amazon will begin rolling out LLM-powered capabilities as a part of a beta in choose autos and international locations.
In the meantime, Qualcomm got here to CES with enhancements to its Snapdragon Digital Chassis (its suite of cloud-connected platforms for automakers) and Cockpit (its digital cockpit and infotainment system). And it wouldn’t be CES 2025 if a few of these updates didn’t embrace generative AI.
The chipmaker stated a spread of automotive suppliers – like Alps Alpine, Panasonic, and Garmin – in addition to Indian automaker Mahindra, plan to combine Qualcomm expertise into their experiences. Generative AI options now include the territory for “clever and customized in-cabin experiences.”
Some options which can be powered by Meta’s Llama and OpenAI’s Whisper Small may seem like real-time detection of distracted or drowsy driving; biometric identification to routinely alter seat positions, mirror angles, and many others.; navigation suggestions based mostly on the motive force’s state, prefer to a espresso store if they appear drained.
Different potential use circumstances for Qualcomm’s generative AI choices could possibly be multimodal AI that identifies factors of curiosity en route, utilizing fashions like Llama, open-source LlaVa, and Quick Steady Diffusion, and even customized content material era to ship customized, on-demand leisure to passengers.
Micromobility exists!
Lastly, there was plenty of discuss — and proof — that micromobility is lifeless. However that’s not fairly proper.
Certain, the shared scooter and ebike companies have largely struggled, or shut down. However strolling by means of the North Corridor, we had been struck by what number of ebike and scooter manufacturers (lots of which had been Chinese language manufacturers) had been exhibiting.
Vmax launched six new scooters for its 2025 lineup, Aima Expertise Group revealed a number of new ebikes, and Heybikes launched a mid-drive fats tire mannequin. Section chief Segwey additionally launched two new ebikes which can be geared up with the corporate’s suite of sensible tech and options known as Clever Experience System.
Verge Bikes subsidiary Donut Lab additionally received into the combination and launched an electrical motor that may be built-in straight into the tire.