MILAN — Italian sportswear and outerwear model C.P. Firm has named Leonardo Fasolo its new design director.
He began this month, succeeding Paul Harvey and Alessandro Pungetti, who’ve collectively helmed the model’s inventive studio since 2012.
The brainchild of Massimo Osti, who within the ‘70s pioneered the garment-dyeing approach and helped outline the notion of Italian sportswear because it’s recognized as we speak, C.P. Firm is marking a generational shift with the brand new appointment, onboarding a younger expertise who’s seen driving the subsequent decade of progress for the model.
Disclosing the transfer solely to WWD, C.P. Firm’s president Lorenzo Osti, son of the model founder, mentioned that Fasolo emerged as the perfect match for the corporate.
“There are only a few professionals who know the Massimo Osti methodology and Fasolo demonstrated already to the market that he’s as much as expectations,” Osti mentioned. “I believe style is dominated by cycles and the identical gasoline can not final endlessly; there must be a generational shift.”
The Italian designer boasts 20-plus years of expertise within the technical attire sector, which culminated with the launch of Nemen, his solo style model launched in 2012.
“We’ve received a number of enterprise targets — particularly progress and improvement of direct channels — and to attain these we have to constantly keep related out there,” Osti defined.
Fasolo’s scope on the firm, Osti mentioned, “gained’t change radically [compared to Harvey’s and Pungetti’s], however in relation with the skilled determine concerned, who’s from a distinct technology, we purpose to get him concerned extra broadly on the model.”
The primary assortment to be totally designed by Fasolo will likely be for spring 2026, to be unveiled subsequent June. He additionally contributed to the autumn 2025 lineup overseen by Harvey and Pungetti, which bowed earlier this month throughout Milan Males’s Style Week.
“C.P. Firm represents the best expression of Italian sportswear and is among the greatest manufacturers on this planet when it comes to analysis and high quality. Each up to date model finds inspiration in its historical past,” Fasolo mentioned in an announcement. “It’s a nice honor to hold on the work of [Massimo] Osti, [designer Moreno] Ferrari, Pungetti and Harvey. In C.P. Firm, I discovered a incredible staff, pushed by a standard want to evolve by means of innovation. Collectively, we’ll proceed to develop the historical past of this nice model,” he mentioned.
Touting Fasolo’s precedessors’ contribution to the corporate — which up to now 10 years elevated revenues from 8 million euros to 120 million euros in 2023, the newest determine out there — Osti mentioned that “Harvey and Pungetti led product [development] at C.P. Firm for the previous decade permitting us to succeed in a number of highs.”
Pungetti is to remain onboard as a marketing consultant to C.P. Firm’s analysis and improvement staff.
C.P. Firm males’s fall 2025
Courtesy of C.P. Firm
Based by Massimo Osti, the maverick designer and style entrepreneur who died in 2005, C.P. Firm is below the umbrella of the Hong Kong-based Tristate Holdings Ltd., which acquired it in 2015 following quite a few possession adjustments on the outerwear model.
For the reason that ‘70s the designer was on the forefront of innovation, pioneering the garment-dyeing, display printing and decoupage methods, inventing the brushed wool and rubber flax methods in 1987 and introducing the signature C.P. Firm “goggle jacket” in 1988, which attracted worldwide youth subcultures.