Butterball’s New ‘Prepare dinner From Frozen Turkey’ Does not Have to Be Brined, Basted, or Seasoned

Thanksgiving is sort of right here, so it is time to resolve who’s going to be in your invite listing, what sides you are serving, and, in fact, you’ll be able to’t overlook to order that turkey. And the excellent news is that Butterball has an necessary announcement for you earlier than you snag that chicken. In October, the North Carolina-based turkey purveyor unveiled its new Prepare dinner from Frozen Premium Entire Turkey, which it says is right for the “seasoned and novice Thanksgiving host alike.”

The model created the product to assist make Thanksgiving meal prep an entire lot simpler and much much less time-consuming. Because it famous, the brand new turkey requires simply two steps: unwrap and roast. Sure, actually, no extra having to thaw it for hours on finish earlier than popping it proper within the oven. 

“Whether or not you might be internet hosting Thanksgiving for the primary time or the fifteenth time, making ready the turkey may be intimidating,” Michelle Lieszkovszky, head of innovation at Butterball, shared in a press release. “That is why we’re so excited to introduce Prepare dinner from Frozen. It addresses each the fears and frustrations of cooking an entire turkey — it is not solely easy to roast, however the consequence delivers a young, juicy, golden-brown centerpiece. Hosts get all of the glory whether or not they’re skilled or not.”

Lieszkovszky added that the brand new product permits extra time for crucial a part of the vacation: Truly attending to spend time with family members slightly than hovering over a frozen chicken all day. “Prepare dinner from Frozen permits hosts to deal with different features of the celebration, like having fun with time with family members. This vacation season, let Butterball deal with the turkey whilst you make the recollections.”

However grasp on, there’s extra with this chicken. Butterball additionally famous that the Prepare dinner from Frozen product has no neck or giblets to take away and requires zero basting, brining, or seasoning, because it already comes with a proprietary brine that “ensures that the turkey stays moist all through the roasting course of.” (In fact, for those who do wish to boost your turkey, we have got loads of concepts for you.) 

The one draw back of this chicken — which, in response to Michelle Lieszkovszky, head of innovation at Butterball, took 18 months to develop from preliminary ideation workshop, proof of idea analysis, product growth, commercialization, and ultimate launch — is which you could’t stuff it. Butterball famous on its web site, “The Prepare dinner from Frozen turkey can not and shouldn’t be stuffed, as it might pose a meals security danger. Your stuffing should be ready and cooked individually.”

Moreover, Lieszkovszky informed Meals & Wine that “now we have accomplished intensive analysis and testing to make sure that Prepare dinner from Frozen is food-safe and scrumptious, permitting hosts to spend extra useful time with family and friends this vacation season. As with all of our turkeys, all the time keep in mind to wash and sanitize arms and surfaces that the turkey has touched, and have a meat thermometer available to make sure your turkey is absolutely cooked.”

To make it, you simply take away the outer packing and run the chicken (nonetheless in its inside packaging) below chilly water, and provides it a bit therapeutic massage. Then, take away the inside packaging, place the turkey in a 3-inch pan with the breast facet up, brush or spray with oil, and place within the oven till the breast and thigh attain 170 levels Fahrenheit. (The typical cooking time is 5 hours.)

The brand new Prepare dinner from Frozen Premium Entire Turkey is obtainable at Harris Teeter, Lowes Meals, and Publix shops — together with choose Kroger and Kroger banner places, and choose Walmart places. 

If you happen to want extra assist together with your turkey this Thanksgiving you’ll be able to all the time give the famed Butterball Turkey Discuss-Line a name, which is right here to reply all of your burning questions. Nonetheless, as Butterball added, the primary query it receives is “how and when to thaw a turkey.” So possibly its operators could have far more time on their arms this vacation season.