Bathtub & Physique Works partnered with Disney for a brand new assortment of fragrances impressed by Disney princesses. The American specialty retailer‘s collaboration options hand soaps, candles, physique mists and extra impressed by iconic characters.
The gathering of latest fragrances options six new scents that draw inspiration from fairy-tale princesses Cinderella, Tiana, Jasmine, Moana, Belle and Ariel. This marks Bathtub & Physique Works largest collaboration up to now with an assortment of 85 merchandise.
Bathtub & Physique Works x Disney Princess collaboration.
Courtesy of Bathtub & Physique Works
“Our partnership with Disney is a pure match that brings two iconic manufacturers collectively, and we’re thrilled to face alongside them for our largest collaboration but. We all know followers have a wealthy, emotional connection to the inspiring tales of the Disney Princesses, and we fastidiously chosen every perfume observe to seize their distinctive spirit, power and resilience whereas transporting you into their extraordinary worlds,” Betsy Schumacher, chief merchandising officer for Bathtub & Physique Works, stated through assertion. “Perfume generally is a gateway connecting us to cherished reminiscences and moments of pleasure and surprise. By means of this particular assortment, we’re excited to provide Bathtub & Physique Works clients and Disney followers alike the possibility to expertise these beloved characters in a extra immersive and transportive manner than ever earlier than.”
The collaboration begins with the 1950 movie “Cinderella,” that includes a perfume with an genuine floral scent, together with notes of gardenia petals, enchanting musk and sapphire blue amber. The Belle-inspired perfume offers a nod to the long-lasting “Magnificence and the Beast” rose. Scents embrace rose petals, glowing buttercup and whipped vanilla.
The Ariel scent turns to the ocean for inspiration. Notes of sea salt breeze, golden citrus and coral water will be present in candles, hand soaps, physique mists and extra. The perfume impressed by Jasmine features a nod to jewel tones and extra, with notes of glowing jasmine flower, jeweled currants and comfortable woods.
Bathtub & Physique Works x Disney Princess collaboration.
Dylan Griffin
Shifting on to the Twenty first-century Disney princesses, “The Princess and the Frog” heroine Tiana captures a novel tackle florals. The perfume contains delicate water lily, gilded amber and shimmering bayou. Lastly, Moana serves because the inspiration for the ultimate perfume, that includes notes of lush inexperienced palms, plumeria breeze and coconut water.
“Disney Princesses embody timeless tales and characters that resonate throughout generations, and we proceed to evolve how we inform their empowering tales in ways in which authentically join with audiences. Our focus is to infuse that legendary storytelling into recent merchandise, creating one thing actually distinctive for shoppers and followers, and our collaboration with Bathtub & Physique Works is an ideal instance of how we’re bringing this imaginative and prescient to life,” stated Liz Shortreed, SVP, The Americas and World Softlines for Disney Shopper Merchandise, through assertion.
Bathtub & Physique Works x Disney Princess collaboration.
Courtesy of Bathtub & Physique Works
Bathtub & Physique Works’ collaboration with Disney Princess comes after the specialty retail firm labored with Sweethearts on a group for Valentine’s Day. Much like the Disney Princess assortment, the Sweethearts partnership boasts a bevy of house decor, candles and physique washes with distinctive fragrances and impressed packaging preferrred for the vacation.
The Disney Princess collaboration follows one other entertainment-based partnership launched in March 2024. Bathtub & Physique Works partnered with Netflix on a collection of “Bridgerton” impressed merchandise final 12 months, with 5 distinctive scents and packaging impressed by the favored streaming collection.