Fauré Le Web page Opens in Malaysia
To mark the opening of Fauré Le Web page’s first boutique in Suria KLCC, Malaysia, artistic director Augustin de Buffévent delves into the model’s wealthy legacy, design philosophy, and the artwork of seduction that lies at its coronary heart.
Congratulations on the opening of Fauré Le Web page’s first boutique in Kuala Lumpur! What impressed the choice to convey the model to the Malaysian market?
It felt like a pure selection. Every thing begins with ardour, and I completely adore Kuala Lumpur. The town is a stupendous cultural melting pot, brimming with inspiration. I’ve been right here earlier than and fell in love with its power — and naturally, the meals! It’s a number of the greatest on the planet.
Our model motto, Armes pour Séduire (Armed for Seduction), embodies the concept love is a battle. In a multicultural metropolis like Kuala Lumpur, this philosophy resonates deeply. Furthermore, Malaysians are identified for his or her refined tastes, which align completely with our model values.
What’s the story behind Fauré Le Web page’s distinctive design aesthetic?
Each luxurious model has its personal story, however ours is actually distinctive. Fauré Le Web page began as a luxurious gunsmith, crafting weapons for aristocrats, kings, and emperors throughout Europe. Marie Antoinette herself was a consumer, as she was an avid hunter.
Along with weapons, the model created leather-based items to hold them — light-weight, sturdy luggage for ammunition and private gadgets. Over time, we selected to depart weapon-making behind and focus solely on luggage, reimagining them as “weapons of seduction.”
Our iconic scale motif displays this heritage. It resembles armour, symbolising energy, safety, and attract. Each element — akin to shoulder straps impressed by army uniforms or clasps resembling revolver barrels — pays homage to our historical past whereas including a trendy, trendy twist.
Wanting again on the model’s legacy, is there a narrative that holds particular which means for you?
There are such a lot of! Nonetheless, one of the putting is Fauré Le Web page’s position within the French Revolution. The Le Web page household equipped weapons to the revolutionaries — a pivotal second in historical past. It’s unimaginable to really feel related to such a major occasion, particularly because the French Revolution led to the Declaration of the Rights of Man and Residents. To have been a part of this epic chapter in historical past is deeply significant.
What’s your method to designing and launching Fauré Le Web page gadgets?
We don’t observe the quick tempo of vogue. As a small, unique maison, we take our time to good every product. Each merchandise undergoes rigorous sturdiness checks. For instance, our canvas printing course of requires exact ranges of humidity and stress — it’s virtually like an artwork type.
We launch merchandise once they’re prepared, not in keeping with seasonal schedules. This displays our philosophy: love takes time. Every bit is crafted with care and exclusivity, making it extra than simply an merchandise. And naturally, the artwork of seduction at all times includes a component of shock.
How would you describe the brand new boutique?
Our boutique is designed to really feel like a house — an inviting, intimate area that displays the values of our household enterprise. We labored with Jean Gatineau, a proficient French architect, to create an environment that mixes the attraction of a Parisian condo with playful, surprising touches.
As an example, there’s a daisy-shaped desk the place clients can “check their love.” This isn’t only a procuring area; it’s an expertise that invitations you to immerse your self in our world of historical past, craftsmanship, and romance.
This text was first seen on Elle Malaysia and translated from Bahasa Malaysia to English.
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