Are you confused by Amazon terminology and acronyms? Right here, we outline the commonest Amazon terminology that ecommerce firms will discover.
Ecommerce isn’t all the time straightforward to decode for newcomers. Even when you acquire your footing as a vendor, there are lots of new phrases and acronyms that you simply’ll proceed coming throughout. This not solely applies to basic ecommerce techniques, but in addition to promoting on Amazon.
That’s why we put collectively this Amazon terminology information. We organized this listing in teams and in alphabetical order for ease. Be at liberty to bookmark this cheat sheet and return to it in case there’s a phrase or phrase you don’t acknowledge.
Promoting Phrases
- Advert orders. How typically customers buy after clicking an advert.
- Advert gross sales. Whole variety of weekly gross sales that one advert generates.
- Advert standing. Present standing of your advert―operating, paused, or archived.
- Computerized focused adverts. Amazon shows your adverts to customers most definitely to click on on them.
- Bid. How a lot cash you place in direction of an advert.
- Clicks. The variety of instances a person selects your advert.
- Day by day price range. The quantity you’re prepared to spend on adverts per day.
- Headline search advert. An advert that seems on the high of SERPs.
- Impressions. The variety of instances customers see your advert.
- Manually focused adverts. Campaigns the place you enter the key phrases and different particulars to make sure your adverts are proven to these likelier to buy a product.
- Pay-per-click (PPC). An promoting mannequin the place you solely pay a payment when a person clicks in your advert.
- Product show advert. An advert that reveals the product picture, title, and duplicate.
- Spend. How a lot you spend on promoting in a selected time-frame.
- Sponsored advert. A method to advertise your merchandise all through Amazon.
- Sponsored model. A method the place sellers use branded visuals and different components to advertise their firm on SERPs.
- Focusing on. How or what you employ to draw customers in an advert marketing campaign.
Amazon Terminology
- A-to-Z assure. A guaranty designed to guard prospects once they buy from third-party sellers.
- Amazon Situation Pointers. Used to ensure high quality when shopping for new and used merchandise.
- Amazon’s Alternative. When Amazon acknowledges a vendor primarily based on low costs, excessive product scores, and delivery velocity.
- Common gross sales rank. Measures how typically you obtain a best-seller rank in comparison with whenever you don’t.
- Model registry. A service that acknowledges logos to shield manufacturers from fraud.
- Purchase field. The world on a list that shows product and buy particulars.
- Early reviewer program. When a vendor provides a brand new product at no cost or at a reduced value in alternate for an sincere evaluation.
- European Article Quantity (EAN). 13-digit quantity that identifies merchandise within the EU.
- Identification codes (ASIN and SKU). Amazon’s product identification system.
- Lightning offers. An Amazon function the place sellers set particular gadgets at a reduction.
- Itemizing. The net web page the place prospects can find out about and buy particular person merchandise.
- Itemizing high quality rating. When Amazon assigns a ranking to a list primarily based on particulars like key phrases, bullet factors, titles, pictures, and descriptions.
- MSKU. Identifier to distinguish the FNSKU from the SKU.
- Efficiency notifications. A web page that lists varied buyer satisfaction metrics.
- Piggybacking. When a couple of vendor is on the identical itemizing.
- Prime. Subscription the place prospects obtain perks like free and quick delivery.
- Referral payment. Proportion-based payment that Amazon expenses sellers for promoting on their platform.
- Vendor Central. Your Amazon backend, the place you’ll conduct enterprise from.
Analytics Phrases
- Common price of sale (ACOS). Metric that measures how properly your adverts carry out, primarily based on how a lot you spend on promoting to generate a sale.
- Conversion charge. Proportion of customers who go to your retailer and change into prospects.
- Price of products bought (CoGS). The entire price you spent to create or promote a product.
- Price-per-click (CPC). The worth an advertiser pays when a person clicks their advert.
- Price-per-thousand (CPM). The quantity you pay when 1,000 customers see an advert.
- Return on funding (ROI). The amount of cash you earn in comparison with how a lot you spent to promote or market that product.
Enterprise Phrases
- Enterprise-to-business (B2B). When firms promote on to different companies.
- Enterprise-to-consumer (B2C). When firms promote to particular person patrons for non-business wants.
- Enterprise mannequin. The best way a company generates income, operates its firm, creates its merchandise, and identifies its prospects.
Ecommerce Phrases
- Common value. The final price of a product.
- Bump. A reduced product supplied in the course of the checkout course of.
- Purchase-one-get-one (BOGO). A promotion the place a buyer buys two merchandise however pays for just one.
- Class. A bunch of comparable gadgets or ones in the identical area of interest.
- Coupon. A promotion the place customers can get monetary savings on their buy.
- Offers. Merchandise supplied at a reduced value for a restricted time.
- Worldwide Normal E-book Quantity (ISBN). 13-digit quantity assigned to books that publishers and authors use for KDP and different marketplaces.
- Stock. Assortment of merchandise in inventory.
- Logistics. The method of managing merchandise saved in warehouses and different services.
- Producer’s advised retail value (MSRP). The worth you promote your merchandise, advised by its producers.
- Minimal marketed value (MAP). The minimal value set by suppliers.
- Alternative rating. Score that signifies the demand for a product.
- Value match (PM). Pricing technique that represents what opponents are charging for a similar or comparable merchandise.
- Personal label. Placing your identify or emblem on a generic product and promoting it as a branded merchandise.
- Promotion. Particular perks, akin to reductions, that sellers supply to prospects.
- Transport. Transferring an order from the warehouse to the client’s tackle.
- Goal. American retail company that provides on-line and in-store buying.
- Upsell. Promotion technique the place the vendor encourages prospects to buy extra merchandise in an order.
- Walmart. American retail company that provides on-line and in-store buying.
FBA Phrases
- Achievement by Amazon (FBA). A success possibility the place sellers ship their stock to Amazon warehouses and Amazon handles the choosing, packing, and delivery.
- Achievement middle. Amazon’s warehouses the place merchandise are saved and shipped.
- Achievement Community Inventory Maintaining Unit (FNSKU). The distinctive identifier that Amazon makes use of to seek out merchandise despatched to their warehouses.
- Variable closing payment. A set price that Amazon expenses to ship particular merchandise on its platform.
World Ecommerce Phrases
- Customs clearance. The official division that handles items passing via a rustic’s border to be bought.
- Obligation tax. A tax paid on imported and exported merchandise.
- Export. Sending items to a different nation to promote them.
- World enlargement. The method of increasing enterprise operations to a number of nations abroad.
- Import. Bringing items into one other nation to promote them.
Advertising and marketing Phrases
- A/B testing. When a vendor checks two variations of a product itemizing, touchdown web page, advert, and many others., and sees which one generates the perfect outcomes.
- Affiliate. A person or group that promotes your merchandise for a fee.
- Affiliate internet marketing. A tactic the place a vendor companions with a person or group to advertise their product in alternate for a fee of all gross sales they convey in.
- Giveaway. A method the place a vendor provides a free product to prospects in alternate at no cost promotion (normally on social media).
- Touchdown web page. A web page that customers click on to transform them right into a buyer. A product itemizing will also be a touchdown web page.
- Lead magnet. A free or low cost services or products that companies supply in alternate for one thing from the person, normally their contact data.
- Advertising and marketing. Ways used to draw prospects to your enterprise.
- Decide-in. A type customers fill out to attach with a web site. It may be a type for a lead magnet or to subscribe to a e-newsletter.
- Gross sales funnel. An illustration that tracks the typical journey one experiences towards shopping for a product.
- Gross sales web page. An online web page that entices customers to buy a services or products.
- Squeeze web page. An online web page attractive customers to fill out an opt-in type.
Gross sales and Revenue Phrases
- Common month-to-month gross sales. Common income generated in a month.
- Monetary statements. Detailed experiences of your earnings.
- Gross revenue. Quantity a enterprise makes after deducting its bills.
- Internet earnings. The earnings you earned after deducting whole enterprise bills.
- Revenue and loss assertion. Report on the income generated, in comparison with how a lot you spent.
- Revenue margins. The proportion you earn from a sale after deducting the price of manufacturing, advertising and marketing, and many others.
- Q1, Q2, Q3, and This fall. “Q” is an acronym for “quarter,” indicating the quarterly intervals for every year.
- Income. Whole earnings from product gross sales.
- Gross sales. Quantity of merchandise bought, normally over a time frame.
web optimization Phrases
- Key phrase. A time period that customers enter into search engines like google and yahoo.
- Search engine marketing (web optimization). Ways that entrepreneurs use to seem on search outcomes.
- Search engine place. The place your web page is at on a SERP.
- Search engine outcomes web page (SERP). The outcomes {that a} search engine generates after a person enters a question.
- Search quantity. The variety of instances a person searched a key phrase in a selected timeframe (normally one month).
- Site visitors. The variety of customers who go to your web site or product web page.
Use Our Amazon Terminology Cheat Sheet for Your Enterprise
Are you continue to confused about this Amazon glossary of phrases? Whereas this Amazon terminology sheet covers essentially the most fundamental phrases that each one sellers ought to know, it’s removed from a complete listing.
If our Amazon terminology information has any phrases or acronyms that confuse you, it’s possible you’ll want further help. Don’t hesitate to schedule a free name with us. We will reply any questions you might have and can assist you create a robust promoting technique to succeed on-line.
Writer
Stephanie Jensen has been writing ecommerce content material for seven years, and her copy has helped quite a few shops rank on Amazon. Observe her on LinkedIn for extra perception into freelance writing and creating high-quality content material.