June 2025 was a powerful month for Amazon Promoting and Vendor Central updates. Nonetheless, past the same old function tweaks, this month’s adjustments supply actual, sensible benefits.
Particularly for marketing campaign managers and operators dealing with a number of manufacturers, shoppers, or product strains.
With deeper entry to buy habits via AMC, higher DSP visibility, improved acquisition instruments in Sponsored Manufacturers, and extra flexibility in focusing on enterprise clients via Sponsored Merchandise, Amazon has made it simpler to optimize campaigns throughout the funnel.
On the vendor aspect, Amazon launched adjustments that assist higher stock planning, itemizing high quality, operational compliance, and overview era. All of those new updates can straight influence advert efficiency and conversion.
Whether or not you’re making ready for Prime Day or fine-tuning Q3 technique, these updates might help take away bottlenecks and provide you with extra levers to work with. Which we at SellerApp completely admire.
Right here’s a full breakdown of what modified and easy methods to use it to your benefit:
Amazon Promoting June 2025 Updates
June introduced a sequence of updates from Amazon Promoting which are genuinely helpful for marketing campaign managers. These are usually not simply technical adjustments.
They provide new methods to enhance how you intend, section, and scale your advert technique with much less guesswork and extra management.
Right here’s a fast abstract of what launched and the way every replace might help you’re employed smarter:
Amazon Promoting Replace 1: Prime Day 2025 Will Run for a Whopping 4 Days!
Amazon has confirmed Prime Day 2025 will run from July 8 to 11. That offers manufacturers 4 full days to drive gross sales, however the alternative isn’t unfold equally throughout the occasion. Campaigns that succeed gained’t deal with every day the identical.
Buyers start searching and including to cart days earlier than the occasion formally begins.
From July 5 to 7, it’s best to already be growing budgets on ASINs with scheduled offers whereas protecting spend environment friendly on others. Day one sometimes delivers the best ROAS, so your high performers and hero merchandise ought to lead with most visibility and finances. Efficiency can begin to taper on day two.
You’ll want to observe spend and pivot in actual time to seize demand with out overspending. The ultimate two days are extra fluid. Some customers return for second possibilities, whereas others drop off. Use your mid-event knowledge to determine whether or not to maintain visibility or scale down step by step.
After Prime Day ends, the window isn’t closed. Excessive-traffic durations generate loads of heat audiences. Put money into retargeting, particularly for consumables or often reordered merchandise. You’ve earned the visibility. Now make it work longer.
Amazon Promoting Replace 2: Viewers Concentrating on Begins to Floor in Deal Creation
Amazon is beginning to combine viewers filters into the deal creation movement. Proper now, it’s a easy toggle. Nevertheless it factors to a bigger shift in how sellers will goal promotional visibility sooner or later.
If expanded, this might introduce segmentation choices that mirror Amazon Advertising and marketing Cloud, together with filters for new-to-brand consumers, repeat clients, or cart abandoners. Whereas it’s nonetheless in early phases, the route is obvious. Amazon is making ready to supply sellers extra management over who sees their offers.
Even with restricted focusing on, this function creates instant worth for high-intent occasions like Prime Day.
In the event you can prohibit visibility to Prime members who usually tend to convert, you cut back inefficient impressions and defend margin.
Begin interested by how deal segmentation suits into your broader media combine. As extra controls roll out, your deal technique will now not be one-size-fits-all.
Amazon Promoting Replace 3: AI-Powered Video Builder Rolls Out Contained in the Console
Amazon has launched a brand new AI-driven video creation instrument inside the Sponsored Manufacturers inventive suite. It makes use of your product photographs and preset templates to routinely generate brief movies. The present model is pretty primary. Customization is restricted and transitions are easy. However it is a clear transfer towards scalable inventive era contained in the Advertisements console.
Because the instrument evolves, we anticipate to see extra choices for scene management, textual content overlays, and probably dynamic product highlights. In its present type, it’s a helpful option to get video adverts dwell rapidly. Particularly for sellers who don’t have in-house manufacturing sources.
Marketing campaign managers ought to view this as a testing floor. Run head-to-head comparisons between AI-generated movies and your present static creatives. Observe click-through price, scroll engagement, and downstream influence. If video persistently outperforms, you’ll know the place to scale.
Amazon Vendor Updates: June 2025 Roundup for Higher Ops and Compliance
Amazon continues to launch updates that straight influence how sellers handle product visibility, achievement, compliance, and operations.
Right here’s what’s new and easy methods to profit from it:
Amazon Vendor Replace 1: Plan Forward for Potential Port Delays on the West Coast
Amazon has flagged recurring congestion at main West Coast ports, particularly the Port of Los Angeles. When volumes peak, shipments can face delays stepping into the Success Community.
To keep away from disruption, it’s a good suggestion to diversify your inbound technique. Amazon recommends sending inventory sooner than normal throughout peak durations, holding security inventory within the US utilizing Amazon Warehousing and Distribution, and exploring various ports like Oakland, Seattle-Tacoma, New York-New Jersey, or Savannah. It’s also possible to contemplate sending stock to non-West Coast achievement facilities or utilizing air freight for time-sensitive SKUs.
These steps might help you keep in inventory and keep away from efficiency dips throughout high-volume seasons.
Amazon Vendor Replace 2: FBA Field Size Restrict Elevated to 36 Inches Beginning June 20
Starting June 20, 2025, Amazon will enable longer bins for FBA shipments within the US. The utmost allowed size is growing from 25 inches to 36 inches. The brand new normal field limits shall be 36 inches in size, 25 inches in width, 25 inches in peak, and 50 kilos in weight.
This makes it simpler to align your packaging with normal trade sizes or deal with longer merchandise while not having particular prep or outsized classification. In the event you’ve already shipped bins that meet the brand new specs, Amazon will course of them as standard-size shipments with no defects or added charges.
Amazon Vendor Replace 3: Battery Security Questions Now Required for Service provider-Fulfilled Listings
In the event you promote battery-powered merchandise via Fulfilled by Service provider, pay attention to a brand new compliance requirement coming into impact on July 28, 2025. You’ll now must reply a brief set of battery security questions when creating or modifying listings.
The itemizing movement will ask if batteries are required, whether or not they’re included, and what the battery cell composition is. If the battery kind isn’t listed, you possibly can enter it manually.
Getting this improper might result in itemizing deactivation, so make sure that your groups have entry to the right packaging or producer data when importing listings. That is a part of Amazon’s ongoing push to enhance security and transparency.
Amazon Vendor Replace 4: New Bulk Template to Handle Value Reductions Throughout SKUs
In the event you’ve been manually updating value reductions, this can prevent a number of time. Amazon has launched a bulk template that allows you to add or replace reductions and amount limits for as much as 500 SKUs without delay.
It really works for brand spanking new reductions and likewise for updating current ones, particularly if there are errors flagged in your present setup. You’ll be able to export your discounted SKUs, edit them within the template, and re-upload adjustments. This needs to be particularly helpful throughout peak gross sales or seasonal campaigns.
The template is accessible via the Value Reductions dashboard.
Amazon Vendor Replace 5: Product Check Outcomes Will Solely Be Accepted from Compliant Labs Beginning July 13
To tighten up product security requirements, Amazon will solely settle for check reviews from labs that meet its compliance necessities beginning July 13, 2025.
In case your documentation comes from a lab on Amazon’s unapproved checklist, it will likely be rejected. Earlier than requesting new check reviews, it’s value checking the most recent checklist of suspended validation labs. It will provide help to keep away from wasted time, delays in itemizing approval, or points throughout product compliance evaluations.
You’ll find accredited labs via the Service Supplier Community.
Amazon Vendor Replace 6: AI-Based mostly Repair Suggestions Now Obtainable in Voice of the Buyer Dashboard
The Voice of the Buyer dashboard now features a Repair Suggestions instrument that helps you enhance product listings based mostly on actual buyer suggestions. The system makes use of AI to floor edits that may cut back returns and enhance satisfaction.
It suggests listing-level adjustments with a proof of how they’re more likely to influence metrics like return price. This may be helpful for groups making an attempt to troubleshoot underperforming ASINs with out manually studying via lots of of evaluations.
You’ll be able to attempt the instrument now by visiting your Voice of the Buyer dashboard.
Amazon Vendor Replace 7: Resellers Can Now Use Amazon Vine to Generate Critiques
As of early June 2025, Amazon Vine is now open to resellers in 9 nations together with america, Canada, the UK, Germany, France, Spain, Italy, Japan, and Australia.
If you’re a reseller licensed by a model enrolled in Amazon Model Registry, now you can enroll ASINs in Vine and begin constructing early-stage evaluations. That is notably useful for newer listings or chilly begin merchandise that always battle with visibility and purchaser belief.
Marketing campaign managers can use this replace to speed up conversion for newer merchandise by getting them into the Vine pipeline earlier than main occasions like Prime Day or This autumn. Enroll merchandise straight from the Promoting tab in Vendor Central.
Amazon Vendor Replace 8: Amazon Introduces Devoted Stolen Items Coverage Beginning June 30
Amazon will start imposing a standalone stolen items coverage beginning June 30, 2025. This transfer is in response to regulatory necessities however displays insurance policies that had been already in place.
The important thing takeaway right here is that nothing about your operational obligations adjustments. Nonetheless, enforcement might change into extra seen and particular now that there’s a devoted coverage in place. Be sure that your sourcing documentation is so as and that you’re working solely with verified suppliers.
The penalties for violations stay extreme, together with potential elimination of listings, lack of promoting privileges, and stock disposal at your expense. Use this as a reminder to double-check your chain of custody, particularly in the event you work via distributors or liquidators.
Amazon Vendor Replace 9: Vendor Central Cell App Provides Keep Knowledgeable Tab
Amazon has added a Keep Knowledgeable tab to the cell Vendor Central app as of June 2025. This function consolidates the most recent bulletins and updates that sometimes seem on Vendor Information.
For sellers managing day-to-day operations on the go, particularly throughout seasonal peaks, this offers a faster option to keep present while not having to log in from a desktop. In case you have distant groups or handle a number of accounts, this small replace might enhance communication and inner alignment.
Amazon Vendor Replace 10: 5 % Surcharge Waived for Walmart Success by way of MCF
Sellers utilizing Amazon’s Multi-Channel Success to ship Walmart Market orders can now keep away from the 5 p.c surcharge that sometimes applies when blocking Amazon Logistics.
This price waiver is accessible via January 14, 2026, and is very helpful for sustaining quick achievement whereas respecting Walmart’s coverage in opposition to utilizing Amazon-branded supply.
In the event you’re working cross-channel campaigns or diversifying past Amazon, this helps defend your margins with out compromising achievement pace. You should use supported order administration apps to automate the method or submit orders manually in Vendor Central by deciding on various service choices at checkout.
In 2023, sellers who used MCF alongside FBA noticed diminished out-of-stock charges and improved stock turnover. This waiver makes it simpler to copy these outcomes throughout marketplaces.
Amazon Vendor Replace 11: Decrease Forex Switch Charges with Vendor Pockets By way of June 27
Amazon is providing diminished cross-currency switch charges via Vendor Pockets in the event you enroll by June 27, 2025. As soon as enrolled, you’ll qualify for a 0.5 p.c switch price for six months.
For sellers transferring $100,000 or extra in worldwide gross sales proceeds yearly, this might imply financial savings of as much as $1,000 or much more relying in your quantity. In the event you exceed that threshold, you could be eligible for even higher charges.
Vendor Pockets allows you to convert earnings into greater than 20 currencies, view dwell trade charges, and pay suppliers or reinvest straight from Vendor Central. This reduces dependency on third-party forex platforms and simplifies international money movement administration.
In the event you’re working worldwide adverts or managing international provide chains, this price lower could be particularly useful forward of Prime Day and Q3 planning.
Last Ideas
What stands out in regards to the June 2025 updates is how interconnected they’re. The AMC dataset provides you long-term insights that may inform top-funnel DSP campaigns or refine Sponsored focusing on.
On the similar time, instruments like the brand new bulk pricing template, Vine for resellers, and AI-powered itemizing ideas assist enhance conversion charges. Which means your advert {dollars} work more durable.
There’s additionally a transparent push towards operational resilience. From West Coast port delays to stricter product compliance guidelines, Amazon is surfacing dangers early and offering workarounds.
These are alerts value listening to, particularly in the event you’re scaling throughout areas or planning stock for key procuring occasions.
In the event you’re working adverts, managing listings, or overseeing each, these adjustments are extra than simply function updates. They’re a part of a much bigger shift towards giving advertisers and sellers extra transparency and management.
The easiest way to take benefit is to check these options early and construct them into your long-term workflows earlier than the seasonal stress hits.
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