Carolina Herrera Resort 2025 Mexico Metropolis Present & Assortment Preview

Wes Gordon was leaning into the Mexico Metropolis tradition Thursday afternoon forward of the presentation of his Carolina Herrera resort 2025 assortment at Museo Anahuacalli.

“The geometry of the house within the volcanic rock is basically wonderful and you understand how I really feel about colour. It’s such an vital a part of my course of at Herrera so seeing this as a canvas for these colours…it was an instantaneous no-brainer for me,” he mentioned of the spectacular venue, with its sunken courtyard.

Accomplished in 1964, the Aztec-meets-Mayan type temple of arts was designed by Mexican muralist Diego Rivera to deal with his huge assortment of pre-Columbian works, collectible figurines, carvings and totems. Anahuacalli (from the Náhuatl phrase “home surrounded by water”) was dropped at life together with his daughter Ruth Rivera Marín and architect Juan O’Gorman, and is simply 3 miles from Casa Azul, the place he lived for years with Frida Kahlo.

“This isn’t a 2,000-year-old damage, it was constructed within the Nineteen Sixties…it’s such a tremendous combination of the twentieth century and the previous, and it’s very Mexico Metropolis,” he mentioned.

Timed to sundown, the predominantly Mexican forged of fashions walked a pink crushed stone runway within the courtyard in entrance of the gorgeous carved volcanic stone museum and ecological protect of native crops. Within the seats have been 500 visitors together with Karlie Kloss, the face of Carolina Herrera Good Woman fragrance, Mexico Metropolis native and “Child Reindeer” star Nava Mau, “Roma” actress Yalitza Arapicio and extra.

The Puig-owned vogue home is the uncommon American model to have joined the posh world of touring runway exhibits. This would be the second, after the resort 2024 assortment was staged in Rio final June.

Additionally it is Herrera’s first foray into see now, purchase now, with the gathering touchdown in shops, together with a Casa Herrera pop-up at El Palacio de Hierro in Mexico Metropolis, this week, alongside the model’s fashionable magnificence choices.

“All of it goes again to our founder,” Gordon mentioned of the connection between vogue and sweetness. “In the event you consider that Warhol portray of Mrs. Herrera, the attention and the lip are simply as vital because the costume….And my temper board isn’t just photos of artwork or clothes, it’s additionally faces or a watch.”

Carolina Herrera is the number-one perfume model in Mexico for 2024 and 2023, in line with Circana, and whereas the resort present gained’t introduce a brand new magnificence product, it’s a likelihood to current a 360-degree view of the model. The occasion ties perfume and sweetness to vogue, possibly to not the extent seen on the Balmain spring 2025 runway present in Paris, the place Olivier Rousteing teased extensions into lipstick and nail care with appears that includes crimson mouths and painted fingers, however in expanded storytelling.

“It’s all concerning the geometry to me,” mentioned Gordon, pointing to a pointy eye line carried out with the model’s Mascara Pencil, and to look one, a blush pink silk faille costume with a marigold circle motif on the skirt mimicking the setting solar. (He’s additionally doing interviews about magnificence.)

Gordon has traveled many instances to Mexico Metropolis. “It’s an unimaginable marketplace for Herrera, and it’s a type of locations the place the sights, sounds, smells, every thing is intoxicating and provoking. And for this model, which is a lot about colour, it’s essentially the most colourful metropolis.”

Certainly, the palette of the gathering hints at every thing from Luis Barragan pink to wrought iron balconies in Palanco, colourful taco stands to Mexico Metropolis’s Mercado Jamaica flower market, with lots of Gordon’s trademark colorblocking; loads of straightforward, wearable clothes, blouses and pants, and some flamenco ruffles.

Gordon collaborated with the Mexican Ministry of Tradition to convey 4 Mexican feminine artisans into the artistic course of. They made a number of one-of-a-kind items interwoven into the gathering, bringing the artwork of embroidery, talavera blue glaze ceramics and painted jícaras to ready-to-wear and equipment, together with an outsized blue and inexperienced floral and animal embroidered shirt worn with cigarette pants, which was embroidered by María de los Ángeles Licona San Juan, Maestra Nähñu, hailing from El Nanthe in Tenango de Doria, Hidalgo. The artisan items can be out there by special-order by means of Herrera.

“That is wonderful, very emotional,” mentioned Maria Maestra, of the expertise. The artist has been embroidering since she was 14 years previous, skilled by means of her group.

The present additionally launched a first-of-its-kind for Herrera collaboration with Body denim, which got here out of Gordon’s friendship with that model’s cofounder Eric Tortensson and his spouse, Imaginary Ventures cofounder Natalie Massenet.

“Natalie wears lots of Herrera, and he or she mentioned to me, ‘I all the time want I had a fantastic pair of denims to go along with my Herrera tops — like a non-dressy backside.’ So we began speaking, and we did it.”

There’s a high-waist jean, tailor-made jacket, denim ball skirt, corset miniskirt and midi skirt, crafted in a number of colours together with Herrera crimson, marigold, cranberry and white.

“The factor a couple of vacation spot present is it actually is sort of a household reunion, with everybody we work with, all of the totally different elements of who we’re as a home,” mentioned Gordon.

Mexico was a pure alternative for a vacation spot present as a result of it’s among the many high 10 markets globally for Spanish magnificence and vogue firm Puig, which bucked the posh slowdown by notching 11.6 % like-for-like gross sales progress within the third quarter, beating market expectations.

The Carolina Herrera model additionally has a 30-plus yr historical past within the nation. Fragrances have had a presence in Mexico for the reason that Nineteen Nineties and CH Carolina Herrera entered the Mexican market in 2004, with the primary CH retailer within the nation opened in 2006.

The Carolina Herrera vogue model has been promoting at specialty retailer Frattina in Mexico Metropolis for the reason that early 2000s, however the El Palacio de Herreiro pop-up is the primary time the runway assortment can be out there on the division retailer, which beforehand has solely carried CH by Carolina Herrera and Carolina Herrera perfume.

“It’s a market that is essential inside our portfolio,” mentioned firm president Emilie Rubinfeld, stating that Puig has places of work in Mexico Metropolis. “And having a group that celebrates Mexico from a cultural perspective is so vital to us.”

Whereas the 2024 resort assortment was offered in June, on the trade timeline, this one is being proven simply as the garments begin to ship “so it’s extra aligned to when the buyer can expertise the gathering,” mentioned Rubinfeld. “I’ll let you realize in a few weeks how that pans out. However we’ve had nice assist…This can be a mission the place we’ve our retail shoppers coming, our retailer accomplice shoppers coming, and our retail accomplice executives coming. And so they’ve all actually mobilized to be speaking to their community that that is taking place.”

Storytelling and content material alternatives are enhanced round vacation spot exhibits, and Herrera had a number of main as much as the large occasion. On Wednesday evening, the model hosted shoppers, retail companions, influencers and press on the Luis Barragan modernist masterpiece Casa Pedregal for cocktails and dinner from scorching Mexico Metropolis restaurant Contramar, in addition to loads of picture ops.

This time, Herrera is poised to transform consideration into gross sales of the resort vogue assortment which has a large supply window from October by means of January. Magnificence can also be front-and-center as a part of the occasion, which invited not solely vogue influencers, however female and male magnificence and perfume influencers to assist inform the model story.

At some luxurious teams, the place magnificence operates by means of a licensee, the picture of vogue and sweetness could be fairly disjointed. However with Herrera being wholly owned by Puig, it’s extra seamless, with the colours, imagery and packaging in concord with the garments on outside billboards round city, on the El Herreiro pop-up store and one other one on the airport that includes a cross-brand expertise.

“It’s actually one thing that distinguishes us and makes us particular,” mentioned Ana Trias Arraut, chief model officer at Puig overseeing Carolina Herrera, Dries Van Noten and Nina Ricci. “When you’ve this complete celebration of the model in nations which might be significantly robust with [Carolina Herrera] magnificence, which is the case in Brazil and Mexico, it makes the buyer perceive the entire model even higher…not solely within the brief time period however the long run.”

“And having the ability to do it with a strategic assortment like resort, not being tethered to New York Trend Week the place we’re sharing the limelight with lots of totally different manufacturers is vital,” mentioned Rubinfeld. “We’re one of many few American manufacturers leaning into vacation spot exhibits, so we type of have this platform to ourselves.”