TikTok Store and SM Supermalls launch “She Leads: Enjoyable Past Purchasing,” a first-of-its-kind TikTok Store mall pop-up within the Philippines, taking place from November 15 to 17, 2024 on the SM Mall of Asia Primary Atrium. The pop-up goals to acknowledge and empower female-owned and led companies within the Philippines, significantly those that have discovered success each offline and on TikTok Store.
(from left to proper) Rosenda Casaje, CEO of Beautiful Glow; Niks Fojas, Accomplice Options Head, TikTok Store Philippines; Joaquin San Agustin, Government Vice President for Advertising and marketing, SM Supermalls
A Celebration of Ladies in Enterprise
As ladies proceed to reshape the entrepreneurial panorama, the impression of female-led companies is extra evident than ever, spanning numerous sectors akin to magnificence, trend, tech, and gaming. These entrepreneurs are usually not simply contributors within the economic system; they’re driving innovation and setting new requirements for fulfillment.
From small start-ups to large-scale enterprises, the rise of ladies in enterprise represents a robust shift out there, showcasing their resilience, creativity, and management. Ladies entrepreneurs are usually not solely creating jobs and producing income; they’re additionally inspiring others to pursue their desires and contribute to their communities.
“At TikTok Store, we consider that each feminine entrepreneur has a novel story that deserves to be amplified. Our partnership with SM Supermalls for ‘She Leads: Enjoyable Past Purchasing’ is a celebration of those tales and a dedication to empowering ladies in enterprise, whether or not they’re house owners of bodily retail shops or current within the digital house. We’re excited to encourage a brand new technology of feminine leaders to show their passions into profitable ventures,” stated Niks Fojas, Accomplice Options Lead, TikTok Store Philippines.
Beneath are a few of the notable success tales highlighting the impression of TikTok Store on women-led companies.
(from left to proper) Rosenda Casaje, CEO of Beautiful Glow Philippines; Rei Germar, CEO of Tapies; and Ashley Yap, CEO of Sip2Glow
Rosenda Casaje, Beautiful Glow Philippines: A visionary model proprietor and CEO of Beautiful Glow Philippines, Rosenda makes use of her model to encourage Filipinos to feel and appear their greatest. By means of her self-made e-commerce enterprise, she has established a thriving magnificence and wellness empire.
Rei Germar, Tapies: The dynamic CEO of Tapies, prime content material creator Rei Germar ventured right into a enterprise that’s quick turning into a staple for each Filipina. She based Tapies, which sells any lady’s greatest pal, nipple covers, offering consolation and confidence to all Filipinas.
Ashley Yap, Sip2Glow: High way of life vlogger Ashley Sandrine Yap is a top-performing e-commerce affiliate turned CEO, now she’s taking a daring step past the digital sphere by launching her personal enterprise enterprise, Sip2Glow – the Philippines’ first ready-to-sip collagen drink made with Korean Collagen Tripeptide, constructing a magnificence model, one sip at a time.
Catch them reside at She Leads: Enjoyable Past Purchasing within the She Leads Phase the place they are going to personally share their success tales and have a particular meet and greet session.
The Convergence of Offline and On-line Purchasing
The partnership with SM Supermalls celebrates the dynamic Philippine procuring scene and the chances that include integrating offline procuring and on-line commerce.
“Our partnership with TikTok Store represents an revolutionary step ahead within the retail business. By combining the dynamic world of social commerce with the experiential retail of SM Supermalls, we’re creating a novel and interesting procuring expertise for our clients. This collaboration is a mirrored image of our dedication to offering our clients with the perfect and most inexpensive offers, the comfort of on-line procuring, and the electrifying ambiance of an SM mall,” stated Joaquin San Agustin, Government Vice President for Advertising and marketing, SM Supermalls.
“She Leads: Enjoyable Past Purchasing” might be held from November 15 to 17, 2024 on the SM Mall of Asia Primary Atrium and can characteristic a sequence of thrilling actions designed to encourage, educate, and join ladies entrepreneurs. Highlights embody:
- Creator Spotlights: High feminine CEO-creators will take part in panel discussions, sharing insights on efficiently launching companies on TikTok Store;
- Vendor Cubicles: Attendees can discover merchandise from women-led companies;
- Stay Streaming Classes: Individuals will witness how manufacturers arrange their on-line reside promoting productions;
- Interactive Actions: Mini-games, particular raffle classes, and unique meet-and-greet alternatives with prime feminine creators;
- Store from SM or Store from TikTok Store: Thrilling offers from each SM Supermalls and TikTok Store.
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