“Loopy Pizza isn’t a pizzeria,” says proprietor Flavio Briatore. “It’s an expertise.”
The Italian entrepreneur, and System 1 legend, has introduced the Loopy Pizza expertise Stateside to New York, marking the restaurant’s sixteenth location worldwide since launching in London in 2019. Forward of the restaurant’s public opening in SoHo on Wednesday, movies of cooks in white jackets spinning giant floppy discs of dough inside a burgundy-hued eating room began popping up on social media.
“It’s not as a result of I’m biased, however Loopy Pizza has one of the best pizza in New York Metropolis,” says Heidi Klum, an investor within the challenge, who posted in regards to the restaurant after attending a preopening celebration for the restaurant alongside along with her and Briatore’s daughter, Leni. In a single video, a pizza-shaped disco ball casts specks of sunshine across the room, and an ABBA music supplies a soundtrack for the restaurant’s signature pizza-spinning performances.
Flavio Briatore
Courtesy of Billionaire
“The strain was that I wished to do one thing within the pizza space — however totally different pizza, totally different leisure, music, DJ, and enjoyable and energetic, good wanting individuals,” says Briatore, who owns Loopy Pizza as a part of his Majestas hospitality group.
Majestas partnered with the Altamarea Group for the New York opening, with the restaurant taking up the area previously occupied by Osteria Morini. The eating room, infused with playful retro touches, was designed by Michele Bönan and Nusla Design.
Spaghetti and pizza from the menu at Loopy Pizza.
Courtesy Elliott Furness
The menu, led by govt chef Simone Cavalagli, is constant throughout all Loopy Pizza places from London to Milan, Kuwait and Saudi Arabia, highlighting a common reality: “All people likes pizza,” Briatore says. “However we wished to have a a lot lighter pizza.” The pizzas are low-yeast and thin-crust, made with dough produced completely for Loopy Pizza at a mill in Puglia, Italy, that has a decrease gluten content material and fewer components. “We’ve got one of the best product potential for the pizza from the mozzarella, the tomato, et cetera,” he provides. “The standard must be the identical in each pizza.”
The sturdy pizza choices embrace Tartufo with shaved black truffles, traditional margherita and the Catalina, with prawns. There are additionally a couple of tomato-forward pasta dishes and breaded hen dishes, listed underneath “loopy pleasures.” The cocktail program, led by beverage director Daniele Giovinazzo, was knowledgeable by well-liked Italian songs from a number of many years in the past.
The New York opening is simply the primary chapter for Loopy Pizza within the U.S. Briatore is actively wanting into bringing the idea to different main cities like Los Angeles, Miami and Las Vegas. “I’ll be in Vegas subsequent week for the System 1 race, and I’ve an appointment with a buddy of mine for a metropolis location,” he says.
With so many balls within the air, the subsequent Loopy Pizza can be up and spinning dough very quickly.
Cocktails on the menu at Loopy Pizza.
Courtesy Elliott Furness
