Mashburn is the newest retailer to open within the red-hot Nashville market.
The Atlanta-based firm owned and operated by Sid and Ann Mashburn is the primary specialty retailer to signal on within the Neuhoff District, a brand new growth that’s being constructed on the Cumberland River within the historic Germantown neighborhood. The house, a former meatpacking plant, is being redeveloped by New Metropolis Properties right into a mixed-use property that may embrace residences, workplace house and about 150,000 sq. toes of retail and eating places.
The Mashburn retailer totals about 6,000 sq. toes and homes each the model’s males’s and womenswear. It occupies a distinguished house close to the The Curve, Neuhoff District’s centerpiece constructing, situated at 1312 Adams Road.
The lads’s and ladies’s retailers have separate entrances, with an inside pass-through. The two,870-square-foot Sid Mashburn males’s retailer has a extra masculine really feel, with whale-gray customized millwork, a ping-pong desk, vinyl information and a turntable. The shop additionally options an in-house grasp tailor for alterations and customized work.
Ann Mashburn’s ladies’s retailer is 1,900 sq. toes with white fixtures and silk shantung material. Each side share seagrass carpeting and classic Turkish kilim rugs underfoot.
The choices embrace tailor-made clothes, shirts, sportswear, neckwear, sneakers, small leather-based items, purses and equipment underneath the Mashburn identify. There are additionally some third-party manufacturers together with A.P.C. & Aspesi attire, Edward Inexperienced footwear, Tretorn & Diadora sneakers, Filson baggage, Marie-Hélène de Taillac jewellery and Vintner’s Daughter skincare.
This marks the sixth retailer for the couple. The primary opened in Atlanta in 2007 and right this moment there are items in Houston, Georgetown, Dallas, New York and Los Angeles, the place it has a males’s-only retailer. “Folks from Nashville used to journey to Atlanta to buy with us,” Sid Mashburn mentioned. “However now Nashville is rising up.”
So when New Metropolis Property president Jim Irwin, a pal of the couple, instructed them his idea for Newhoff District, they knew it was time to make the leap.
Ann and Sid Mashburn
William and Susan Brinson
“The way in which they’re mashing up trendy growth and historic business from the town’s early days is inspiring,” Sid Mashburn mentioned.
“The property reminds us numerous our flagship retailer and headquarters in Atlanta, that are housed in a former abattoir and meatpacking facility known as the White Provisions Firm, which, coincidentally, was partially owned by the Neuhoff household. Our retailers and features are all about mixing the brand new with the outdated in a manner that feels each recent and acquainted, so this partnership feels prefer it was made for us.”
“We couldn’t be extra enthusiastic about coming to Nashville,” mentioned Ann Mashburn. “Whereas the town has a lot to supply, you may’t get round the truth that it’s Music Metropolis. So long as Sid and I’ve identified each other, music has been simply as huge part of our lives as garments. So Nashville appears like a pure subsequent step for our enterprise. We’ve had an incredible buyer base in Nashville for the reason that starting, and it’s an honor to have a retailer there.”
Sid Mashburn likened Neuhoff District to the Nation Marts in California which have attracted numerous consideration — and a wide selection of outlets — in recent times. “They’re nostalgic with out being maudlin,” Sid Mashburn mentioned of the redevelopments that convey collectively distinctive retailers, eating places and experiences in redeveloped historic websites.
Whereas Mashburn is the primary retailer to signal on at Neuhoff District, the couple is assured they’ll quickly be joined by others. Based on Irwin: “We’re working arduous to convey a really particular mixture of extremely curated specialty retailers to Neuhoff which are new to the market. We’re chatting with wonderful manufacturers that might solely contemplate coming to one-of-one tasks. Mashburn is an ideal bellwether for the kind of retail bulletins you can anticipate to listen to within the coming months.”
Wanting forward, Sid Mashburn mentioned the Nashville opening marks a return to opening retail shops for the couple. “For the previous couple of years, we didn’t open something. However we’re again on the horse.” Among the many areas they’re eyeing are the Brentwood Nation Mart in California, the place he’s like so as to add a ladies’s retailer, early subsequent yr, and Charlotte, N.C., within the third or fourth quarter of 2025. “We’re selecting up the tempo,” he mentioned.
