Klarna CEO Sebastian Siemiatkowski has used an AI clone of himself to ship earnings experiences — twice, as soon as in December 2024 and once more in Could 2025. Now, the CEO is tapping into AI cloning know-how for one more goal: to work together with clients by way of an AI-powered telephone line.
On Thursday, Klarna debuted a hotline for purchasers to offer suggestions on to an AI voice clone of Siemiatkowski. The clone was educated on the CEO’s “actual voice and insights,” Klarna acknowledged in a LinkedIn publish concerning the launch.
By means of the hotline, anybody can name to ask questions, share suggestions, and work together with the voice clone of Siemiatkowski. The AI clone is educated to reply questions on Klarna’s values, mission, and founding story.
Klarna CEO Sebastian Siemiatkowski. Picture by John Phillips/Getty Pictures for SXSW London
The conversations are transcribed utilizing AI; an mechanically generated transcript and abstract are despatched to Klarna’s product and engineering groups, per The Verge. Klarna promptly processes buyer suggestions, with groups reviewing actionable insights and assigning precedence duties. The corporate states that it goals to resolve points raised throughout a name by the next day.
Klarna offered two numbers to name: +14246675385 for purchasers within the U.S. and +46852512594 for these in Sweden.
The corporate famous that calls have been free from their aspect, however customary charges or costs might apply from particular person telephone community suppliers.
What Occurred After I Referred to as Klarna’s New AI Hotline
I wished to check out Klarna’s AI hotline within the U.S. to see if it lived as much as the promised expertise. I known as the quantity, and at first, there was a short message informing me that the decision can be recorded.
“I assume you could have some suggestions about Klarna for me,” Siemiatkowski’s voice clone prompted. “Might you inform me about your newest expertise utilizing Klarna?”
After I requested why I ought to use Klarna, the voice clone walked me by way of totally different cost choices: Pay Now, which requires rapid cost; Pay Later, which requires cost inside 30 days; and Pay in 4, which breaks up a cost into 4 installments.
The voice was uncannily much like Siemiatkowski’s, however at occasions, the responses sounded rehearsed, as if the voice was studying from documentation.
Associated: Klarna Introduces a Debit Card, Permitting Customers to ‘Purchase Now, Pay Later’ on the Spot
After I requested, “What does it take to grow to be CEO of Klarna?” the AI responded, “That is an incredible query. Changing into CEO of Klarna is about empowering folks, being clear, and placing the shopper on the middle of the whole lot you do.”
I attempted asking it different questions, however the AI was targeted on getting me to provide it suggestions. For instance, once I requested a enjoyable query: “What does Klarna take into consideration autonomous autos?” the AI responded, “That is an fascinating query, however my focus is on gathering suggestions.”
I received a extra pointed response once I requested: “What do you concentrate on Affirm?”
Affirm is one among Klarna’s major opponents, with every firm having about 20% of the purchase now, pay later market share within the U.S.
The voice clone neatly sidestepped the query with the response: “I respect the query, however I’m right here to debate suggestions. I do not talk about different corporations and their choices.”
Associated: ‘A Sport Changer’: Klarna Turns into Walmart’s Unique Purchase-Now-Pay-Later Supplier
Total, the hotline seems to be an intuitive option to give suggestions, and it was a much better expertise than filling out a survey or sending an electronic mail. Having the voice of the CEO on the opposite finish was an empowering feeling, like my questions have been going straight to the highest.
Klarna is not the one firm with a hotline to speak to an AI chatbot. ChatGPT-maker OpenAI has one too, at 1-800-CHATGPT.
Klarna CEO Sebastian Siemiatkowski has used an AI clone of himself to ship earnings experiences — twice, as soon as in December 2024 and once more in Could 2025. Now, the CEO is tapping into AI cloning know-how for one more goal: to work together with clients by way of an AI-powered telephone line.
On Thursday, Klarna debuted a hotline for purchasers to offer suggestions on to an AI voice clone of Siemiatkowski. The clone was educated on the CEO’s “actual voice and insights,” Klarna acknowledged in a LinkedIn publish concerning the launch.
By means of the hotline, anybody can name to ask questions, share suggestions, and work together with the voice clone of Siemiatkowski. The AI clone is educated to reply questions on Klarna’s values, mission, and founding story.
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