(L-R) Clarence Gomez, senior supervisor of admissions and company communication of iACADEMY; Bran Reluao, founder and CEO of Republic Asia; Raquel Perez-Wong, president and COO of iACADEMY; Richard Juan, CEO and cofounder of 28 Squared Studios; and JV Padua, dean of the College of Enterprise and Liberal Arts of iACADEMY.
MAKATI, Philippines — iACADEMY has formally launched the Philippines’ first Bachelor of Science in Digital Media Administration, aiming to rework right now’s content material creators into tomorrow’s digital entrepreneurs.
The brand new program is launched because the nation continues to dominate international social media exercise, with greater than 90.8 million lively customers — roughly 78 % of the inhabitants — spending hours day by day on platforms like TikTok, Fb, Instagram, and YouTube, in response to information shared by iACADEMY.
Raquel Perez Wong, president and COO of iACADEMY, emphasised the pressing must pair creativity with accountability within the digital age.
“The digital frontier has exploded. Over 90.8 million Filipinos are on-line, every with a voice and a platform. However on this unfiltered age of ‘virality,’ we face an pressing disaster: misinformation spreads sooner than details, creators chase clout over credibility, and ethics are sometimes sacrificed for engagement. We’re nurturing thousands and thousands of customers, however not sufficient accountable digital residents. That is the problem,” Wong stated.
iACADEMY President and COO Raquel Perez-Wong formally publicizes the launch of BS in Digital Administration, the primary within the Philippines
She additionally stated that this system is designed to empower a brand new technology of entrepreneurs.
“We’re seeing the rise of a brand new form of entrepreneur — one who begins with a cellphone and a imaginative and prescient, and builds a model from scratch. Our objective is to offer these visionaries the instruments to succeed not solely creatively, however strategically,” she added.
Company on the launch included Republic Asia Founder and CEO Bran Reluao and multi-platform influencer Richard Juan, each advocates for digital entrepreneurship.
The diploma program covers a broad spectrum of topics — from content material technique, advertising, and platform analytics, to moral practices and enterprise monetization — reflecting the complicated calls for of the fast-evolving digital economic system.
Wong sais that not like conventional enterprise or media programs, the digital media administration diploma integrates expertise, entrepreneurship, and ethics right into a single framework that prepares college students for a wide range of paths: launching private manufacturers, main company digital efforts, or becoming a member of worldwide organizations.
One other Group shot of IACADEMY officers
“Filipino creators are already among the many finest within the area,” Wong stated. “What we’re doing is strengthening their basis to allow them to transfer past viral developments and construct lasting, scalable enterprises.”
JV Padua, dean of the College of Enterprise and Liberal Arts, burdened the relevance of the brand new diploma to the aspirations of the youthful technology.
“Latest research present that 1 in 4 Filipinos aged 16 to 34 now aspire to develop into full-time content material creators. We’re probably the most lively social media populations globally, and it’s time we begin constructing the muse for creators to develop with technique, enterprise acumen, and long-term imaginative and prescient,” Padua stated.
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By offering each inventive and business coaching, the brand new program goals to assist college students flip ardour into occupation, equipping them not simply to succeed, however to thrive in an more and more digital world.