MILAN — As trend’s fixation for sports activities doesn’t appear to wane, Portuguese soccer champion Luís Figo is getting more and more severe about his menswear trend model LF Luís Figo.
Launched in 2023 with enterprise companion Gandolfo Albanese, the model launched its first eyewear vary on the Mido commerce present in Milan earlier this month as a part of a collaboration with Lozza, owned by De Rigo Imaginative and prescient.
Lozza is Italy’s oldest eyewear model because it was based in 1878 and emerged as the proper companion for Figo, regardless that he had little familiarity with it, its fashion and heritage designs with a classic and complex aptitude.
“I’m very honored to be collaborating with Lozza on this challenge. Since launching the LF Luís Figo model, our imaginative and prescient has been rooted in product high quality at an accessible worth level,” Figo instructed WWD.
Because the inception Figo, the winner of the 2000 Ballon d’Or award, has aimed to supply a complete look and doubtlessly collaborate with the “best-in-class manufacturers” for capsules and partnerships.
After its current participation on the January version of menswear commerce truthful Pitti Uomo, which boosted model consciousness, its foray into the eyewear was the pure subsequent transfer.
Luís Figo fronting the adverts for the Lozza x LF Luís Figo eyewear capsule assortment.
Courtesy of Lozza and LF Luís Figo
The seven-style vary includes 5 sun shades and two optical frames coming with clip-ons. Working golden and silver steel into minimal silhouettes with a classic aptitude, together with aviator types, the eyewear is outlined by stripe-engraved temples, a signature Lozza trait, embellished with the LF monogram. The lineup additionally contains acetate designs.
“Initially, these are designs that I like, every part we do wants to suit with my private style, but it surely’s at all times about discovering the appropriate stability to cater to a large viewers,” Figo mentioned. “By working with De Rigo’s workforce of eyewear specialist we managed to diversify the providing to faucet into completely different types and tastes. Their contribution was elementary to make the appropriate decisions by way of supplies and colours,” he provided.
A second capsule assortment is already within the pipeline, Albanese mentioned. He didn’t rule out venturing right into a extra articulate licensing deal sooner or later.
“Eyewear is for certain complementary to what we’ve constructed to this point. The LF Luís Figo model is a complete look, encompassing ready-to-wear and equipment, we solely missed this one class,” Albanese mentioned. “It’s additionally going to be a robust enterprise lever,” he added.
“We’re thrilled to collaborate with the LF Luís Figo model, a world sports activities icon who completely embodies the fashion and values of Lozza,” mentioned Barbara De Rigo, chief advertising and marketing officer of De Rigo Imaginative and prescient. “This partnership permits us to create an unique and extremely subtle assortment, combining our experience in crafting high-quality eyewear with Figo’s unmistakable fashion,” she mentioned.
The capsule assortment is to hit choose opticians in April retailing between 209 and 249 euros.
A pair of sun shades from the Lozza x LF Luís Figo eyewear capsule assortment.
Courtesy of Lozza and LF Luís Figo
The transfer into eyewear speaks to Figo’s ambition for his namesake trend challenge aimed toward males with a penchant for traditionalism searching for wardrobe-budling items — formal and stylish however comfy and versatile.
“It’s been two years within the making, a labor-intensive journey, and for certain the current participation to Pitti Uomo was a robust assertion, with an intensive assortment,” Figo provided. “The model winks to luxurious, with Made in Italy manufacturing, however at an inexpensive worth level,” he mentioned.
LF Luís Figo boasts distribution in key European nations with a proprietary showroom in Milan, and is on the market within the Center East, Russia and the Commonwealth of Impartial States by native brokers and distributors. Albanese mentioned they’re in talks with companions for North and South America.