Lululemon on Tuesday will introduce a ladies’s efficiency franchise, Lululemon Glow Up, which options sculpting merchandise.
The core Glow Up line will launch with tights and a tank, with extra objects to be added later this yr.
In growing the gathering, Lululemon collected insights from visitors and ambassadors on how they needed their coaching gear to feel and look. They discovered folks needed appears that minimized the core, particularly the hips and waist and thighs, accentuated glutes and that felt compressive and shaping whereas sustaining normal consolation and mobility.
With that in thoughts, they developed a coaching tight that they imagine delivers a assured maintain and a easy feel and look, alongside glossy tops that full the look.
The tights and tank from Lululemon’s Glow Up assortment.
Courtesy of Lululemon
A number of rounds of damage testing occurred to assemble suggestions and fine-tune the design, which led to a few important elements behind Glow Up’s supportive really feel and easy, sculpted on-body look. They embody a brand new model of Ultralu, a proprietary technical cloth launched in 2017. The crew spent a yr reengineering Ultralu expertise for Glow Up, to make sure that it’s supportive, molds to the physique, is tremendous stretchy, sweat-wicking and fast drying, easing transition from studio to avenue. The brand new waistband design options bonded development, minimal seaming and an inside mesh layer for a cosy, waist-hugging match and decreasing bulk for a easy look and held-in really feel. There are additionally laser minimize hems that decrease dig.
Some appears from Lululemon’s Glow Up.
Courtesy of Lululemon
The tight retails for $118, and is available in such colours as black, desert purple, passionate pink, lavender lux, magenta smoke, washed denim, true navy, espresso, Military inexperienced and photo voltaic grey. They’re out there in excessive rise, 25 inches, 28 inches and 23-inch crop.
The tank, which retails for $78, has a built-in-shelf bra supposed to offer medium help for a B/C cup. It is available in black, desert purple, lavender lux, photo voltaic grey and magenta smoke.
Sizes vary from 0 to 14.
The introduction of Lululemon Glow Up will likely be accompanied by an unique two-week residency at 210 Lafayette Avenue in New York’s SoHo from Feb. 24 to March 9 that may carry collectively prime movie star trainers and influencers for an immersive health expertise.
Company may have the chance to coach with well-known trainers comparable to Taryn Toomey (The Class), Kirk Myers (Dogpound) Akin Akman (AARMY) and Kira Strokes, together with Lululemon ambassadors and Peloton trainers comparable to Cody Rigsby, Adrian Williams, amongst others. Shock DJs and notable personalities will be part of lessons all through the 2 week.
The studio will embody a spin studio, coaching area, smoothie bar and on-site store for the most recent Glow Up merchandise. Registration for lessons will open to the general public on Monday.
“Glow Up is all about feeling supported, assured and unstoppable in your coaching. With Glow Up Studio, we’re bringing that vitality to life for our neighborhood — with entry to world-class trainers, high-energy exercises and an immersive expertise that goes past health,” mentioned Kara Schlosser, vp of North America Neighborhood. “This activation is a celebration of motion, music and neighborhood, and we will’t wait to see our visitors present up, push their limits and have enjoyable doing it.”
In a WWD interview with Calvin McDonald, chief govt officer of Lululemon Athletics, earlier this month, it was reported that annual gross sales stood at lower than $3 billion when McDonald joined from Sephora in August 2018 and doubled to greater than $6 billion by 2021. Now, Lululemon is forward of plan to double as soon as extra and hit $12.5 billion earlier than its 2026 goal.
Through the interview, he defined that along with the expanded core assortment, Lululemon brings newness to these appears with contemporary colours, prints and graphics. Then there’s one other layer, a check of a brand new cloth or silhouette which may final a season or two. After which on the prime, McDonald mentioned there’s “really one thing that’s modern” like “a brand new efficiency franchise.”