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EXCLUSIVE: Tremendous Bowl LIX Viewers Extra Excited About NFL Recreation, Kendrick Lamar, Commercials Or Taylor Swift? 63% Say… – Fox (NASDAQ:FOX)



Tremendous Bowl LIX contains a matchup between the Kansas Metropolis Chiefs and Philadelphia Eagles, with the Chiefs making an attempt to be the primary NFL crew to win three straight Tremendous Bowls.

A Benzinga ballot finds whether or not persons are most excited to observe the sport, the commercials, the halftime efficiency or sightings of Taylor Swift.

What Occurred: Tremendous Bowl LIX is a rematch of Tremendous Bowl LVII from 2023 when the Chiefs gained 38-35. Like that Tremendous Bowl, this Chiefs and Eagles match will even air on FOX, a unit of Fox Corp FOXFOXA.

Viewers will tune in to see the matchup between the 2 giants, who got here into the playoffs because the primary seed within the AFC (Chiefs) and quantity two seed within the NFC (Eagles).

Kendrick Lamar may additionally entice viewers to the large recreation, with Tremendous Bowls generally seeing their peak or a spike in viewership through the halftime music efficiency.

Many viewers will even tune into the Tremendous Bowl for the commercials in between. So far, manufacturers have shelled out $7 million to $8 million for a 30-second spot on this yr’s huge recreation. Fox was even in a position to get greater than $8 million for a few of its last-minute stock of Tremendous Bowl commercials.

One other merchandise that would entice viewers this yr and will result in report viewership is the presence of music famous person Taylor Swift, who’s concerned in a romantic relationship with Chiefs’ tight finish Travis Kelce.

Benzinga lately polled its followers to see what side of the Tremendous Bowl they had been most enthusiastic about.

“What is the greatest cause you may be watching Tremendous Bowl LIX?” Benzinga requested.

  • The Recreation (Chiefs vs. Eagles): 63%
  • The Commercials: 19%
  • The Halftime Present (Kendrick Lamar): 11%
  • Taylor Swift Sightings: 8%

The NFL championship recreation was the highest response by a majority of voters. Rating second was the commercials, adopted by the halftime present and Taylor Swift sightings.

For comparability, the identical query requested by Benzinga on social media final yr noticed customers on X say the next:

  • The Recreation: 54%
  • Halftime Present (Usher): 6.9%
  • Tremendous Bowl Commercials: 15.3%
  • Taylor Swift: 23.8%

Primarily based on this yr’s ballot outcomes, extra persons are excited in regards to the recreation and the commercials with fewer excited in regards to the halftime efficiency and seeing Swift.

Learn Additionally: Tremendous Bowl Commercials 2024: Full Record Of Tremendous Bowl LVIII Advertisements And Firms Behind Them

Why It is Essential: Final yr’s Tremendous Bowl set a report with a mean of 123 million viewers, with 202.4 million individuals watching no less than a portion of the sport.

This yr’s Tremendous Bowl may set information once more or proceed the pattern of getting common viewership of over 100 million individuals and setting new streaming information.

In the course of the 2024 NFL season, the Chiefs had been the most-watched crew, serving to a number of media corporations set information for viewership.

Lamar lately gained 5 Grammy Awards, together with Tune of the Yr and Document of the Yr for “Not Like Us.” The musician was beforehand a part of the 2022 Tremendous Bowl halftime present that featured Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige.

Apple Inc AAPL signed a cope with the NFL in 2022 for the sponsorship of the halftime present and will proceed its wins in recent times with large viewership for halftime exhibits that includes Rihanna and Usher in 2023 and 2024 respectively.

“Apple is thrilled to carry the present, starring the completely incomparable Kendrick Lamar, to followers worldwide with Apple Music’s industry-leading Spatial Audio high quality together with tons of unique movies, interviews, playlists and a lot extra throughout Apple Music,” Apple’s Vice President of Apple Music Oliver Schusser stated when Lamar was introduced because the Tremendous Bowl LIX performer.

With one other globally acknowledged artist, Apple may rating huge with cross-promotions of its music options and the flexibility to launch unique content material for Apple subscribers.

One other potential winner is Common Music Group UNVGYUMGNF, which has had a hand in 5 of Lamar’s six studios albums. Tremendous Bowl Halftime performers usually see a considerable spike in songs and albums across the huge recreation.

Learn Subsequent:

The examine was performed by Benzinga from Feb. 4, 2025, by way of Feb. 6, 2025. It included the responses of a various inhabitants of adults 18 or older. Opting into the survey was utterly voluntary, with no incentives supplied to potential respondents. The examine displays outcomes from 107 adults.

Photograph: Courtesy of Tremendous Bowl LIX Host Committee

© 2025 Benzinga.com. Benzinga doesn’t present funding recommendation. All rights reserved.

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